sparks foundation digital marketing pptx

The Sparks Foundation (TSF) is an esteemed organization committed to fostering innovation and excellence in education, technology, and business. TSF provides a platform for individuals to develop their skills and knowledge, making a significant impact on their professional growth. One of the key programs offered by TSF is its internship program, which provides students and young professionals with hands-on experience in various fields. As a TSF intern specializing in digital marketing, I had the unique opportunity to immerse myself in the dynamic world of digital marketing, gaining valuable insights and practical experience.

Digital marketing has become a critical component of modern business strategies, playing a vital role in connecting brands with consumers in the digital age. This internship was not just an opportunity to apply theoretical knowledge but also a chance to explore and implement cutting-edge marketing techniques, tools, and strategies. The experience was a journey of learning, growth, and professional development.

1. The  Sparks  Foundation  " It's  not just about Ideas ,it's about making Ideas happen to do it " Digital Marketing Plan  -by Khushboo Jangid (Grip 'june2024 ) 6/14/2024 1

2. Navigating through - " The Sparks Foundation " I t is a  non-profit organization  that works to empower impoverished people and advance education in communities all around the world . It was founded and is based in Singapore .. The foundation provides a range of initiatives, workshops, and programs with the goals of promoting innovation, improving digital literacy, and developing talent in cutting-edge fields including data science, machine learning, and artificial intelligence. 6/14/2024 2

3. "A motive – Inspire ,Innovate and Integrate " Inspire : The foundation aims to  evoke  people's curiosity and drive, inspiring them to pursue education, creativity, and self-improvement. Innovate : Fostering original thought and innovation is a key component of the foundation's purpose. It encourages the creation of novel solutions to solve societal problems and advance advancement, especially in the fields of technology and entrepreneurship. Integrate : The foundation stresses the value of bringing together a range of skills and viewpoints because it recognizes the power of teamwork. It strives to establish a unified atmosphere that maximizes collective effect and facilitates comprehensive solutions for social benefit by fostering integration among professionals, academics, industry, and students. 6/14/2024 3

4. The Sparks Foundation's Graduate Rotational Internship Program (GRIP) is intended to provide recent graduates with real-world work experience and exposure to a range of organizational functions. The Sparks Foundation's Graduate Rotational Internship Program (GRIP) is intended to provide recent graduates with real-world work experience and exposure to a range of organizational functions. 6/14/2024 4

5. Various   Programmes   at The Spark  Foundarion  : Student Scholarship Program Student Mentorship Program Student SOS Program Student Externships Program Corporate Programs 6/14/2024 5

6. Execution of Digital Marketing Plan : Plan for Interactive Content Marketing  Create valuable and engaging interactive content for users, such       surveys and  quizzes via google forms ,Zoho and survey monkey        Utilize interaction data to    customize upcoming marketing campaigns. Plan for Carousel Marketing   Utilize carousel marketing by putting together a sequence of captivating, aesthetically pleasing slides that highlight products or tell a narrative, then optimizing them for social media sites like Facebook and Instagram. For constant improvement, make use of eye-catching graphics, obvious call-to-actions, and performance tracking. 6/14/2024 6

7. Plan for influencer marketing To implement influencer marketing, find relevant influencers, create campaigns that are interesting and in line with your objectives, and track important performance indicators like conversions and engagement. For continued success, keep lines of communication open and cultivate enduring bonds with people. Plan for brand marketing   Establish  brand identity, including  objective and USP, in order to carry out brand marketing successfully. To better understand  consumers and competitors, conduct market research. Construct unified graphic assets and a consistent brand messaging. For increased brand impact, use a multi-channel strategy, interact with  audience, and continually assess and tweak your tactics. 6/14/2024 7

8.  Social Media Marketing Strategy Marketing Strategy Set business Plan  Research  the relevant audience  Research Competitors  Choose social media platforms Create and attract target audience Content Strategy Research content needs Plan content formats /topics Schedule content  Track content performance  Track content optimize content based on analysis  6/14/2024

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