Sport and The Media: A Introduction in Sport

Sport and The Media: A Introduction in Sport and the linked in media of journalism

1. Sport and the
Media
Ade Putranto Prasetyo W. T., M.A.

2. Sport and the
Press

3. Sport and the Press
The relationship between sport
and the media is a long-standing
and above all evolving one
Increasing literacy rates in the
nineteenth century produced a
demand for popular newspapers
which responded to working-
class interest in sport

4. Sport and the Press
In European countries where
literacy was slower to develop –
the Mediterranean countries –
the “popular” section of the daily
press now consists entirely of
sports newspapers

5. Sport and the Press
France: L’Equipe
Spain: As, Marca, El Mundo
Deportivo, Sport
Italy: La Gazzetta dello Sport,
Tuttosport, Corriere dello Sport
Portugal: A Bola, A Gazeta dos
Desportos, Record

6. Sport and the Press
L’Equipe, Marca, Gazzetta and A
Bola are the most-read newspapers
in their respective countries
In the 1930s the Soviet sports daily
Sovetsky Sport was the most widely
read newspaper in the world,
selling over 30m copies per day

7. Sport and the Press
The appeal of the sporting press
was vast
During his imprisonment Antonio
Gramsci noticed in the 1920s that
even the political prisoners went
for Gazzetta rather than the high-
brow press

8. Sport and the Press
Early illustrations took the form of
engravings
It wasn’t until the 1930s that the
use of actual photographs
became common

9. Sport and the Press
Press coverage was important in
the transformation of sport into
spectacle
This phenomenon was already
clearly visible at the end of the
nineteenth century

10. Sport and the Press
The early relationship between
sport and press was
characterised by a growing
movement from report to story
Journalists increasingly
dramatised sport, turning it into a
spectacle

11. Sport and the Press
The relationship between sport
and the press continues to be an
important one
In recent years in the UK the
sports coverage has in fact
increased in both the tabloid and
broadsheet press

12. Sport and the Press
It has now moved to the web,
where the traditional resources
are complemented by video
Further convergence seems
inevitable in the future

13. Sport and
Radio

14. Sport and Radio
The emergence of radio in the
early 20
th
century changed the
relationship between sport and
the media significantly
Firstly, and most importantly, it
offered live coverage

15. Sport and Radio
While the press developed
techniques for dramatising
something that had already
happened, radio had to
dramatise the event as it took
place

16. Sport and Radio
The commonest technique was
to highlight sets of binary
opposites:
Experienced v. young
Disciplined v. skilful
Team player v. individual
This technique is still widely used
on TV

17. Sport and Radio
Secondly, it reached very large
audiences – much larger than
any single newspaper
Thirdly, in the UK at least it had a
public service remit and
elevated certain events to the
status of national events

18. Sport and Radio
In some countries radio played
the additional role of promoting
sport as a way of keeping fit
In Sweden "Morgongymnastik
med Bertil Uggla” was one of the
most popular radio programmes
between 1929 and 1945

19. Sport and Radio
Though now overshadowed by
TV radio remains important
Its greatest asset is its portability
Football phone-ins remain a quite
unique space in Scottish culture

20. Sport and
Television

21. Sport and Television
Television was not the first medium
to offer moving images of sporting
events
These had been regularly included
in Pathé News in cinemas for some
time
But it was the first medium to offer
live visual coverage

22. Sport and Television
Sport played a major role in the
popularisation of terrestrial
television in the early 1950s, and
again in the launch of satellite
television in the early 1990s

23. Sport and Television
The first thing televised in Spain
was a bullfight
The first thing televised in France
was the Tour de France
The BBC continued its focus on
“national events” from radio

24. Sport and Television
Early coverage was “poor” by
today’s standards, with few
cameras, low-quality images and
no possibility of replays, slow
motion and the like

25. Sport and Television
As the relationship between sport
and high-level sport became
closer, we witnessed the
emergence of the “sport-media
complex”
The emergence of commercial
television in the 1990s increased
competition for television rights

26. Sport and Television
Major sporting events today are
covered by hundreds of
cameras, some of them in the
goalposts, in the cars in F1, or
suspended above the field in the
Super Bowl
Digital TV can offer a range of
viewing options

27. Sport and Television
This increasingly symbiotic
relationship has resulted in
changes to timing, rules and so
on
In 1994 some of the American
networks wanted four quarters
rather than two halves in the
World Cup there

28. Sport and Television
The use of video and even
computer generated footage to
check controversial refereeing
decisions is becoming more
common
Despite opposition, this must
eventually come to football

29. Sport and Television
There is no lack of voices blaming
the woes of sport on the media
However:
Change is an inevitable feature
of sport (e.g. the introduction of
the penalty in 1891)
The fusion of elite sport and
television is here to stay

30. Sport and Television
This relationship endures
because, despite the inevitable
tensions, it is beneficial to both
partners
Though spats will continue, there
is no sign of a divorce in the near
or even distant future

31. Many thanks