Sport Tourism Market Presentation Slides.pptx

Sport Tourism

1. SPORTING EVENTS AND SPORTS TOURISM SPORT TOURISM MARKET

2. Todays session Defining the sport tourist Sport tourism market Tourism market resources

3. SPORT TOURISM MARKET Tourism and sports are interrelated and complementary. Sports – as a professional, amateur or leisure activity – involves a considerable amount of traveling to play and compete in different destinations and countries. Major sporting events, such as the Olympic Games, football and rugby championships have become powerful tourism attractions in themselves – making a very positive contribution to the tourism image of the host destination. Sports tourism is one of the fastest growing sectors in tourism - The sports tourism industry has grown considerably in recent years. In 2016 the sports tourism industry was worth $1.41 trillion and this figure is expected to increase to approximately $5.72 trillion by 2021. 

4. SPORT TOURISM MARKET There are, in fact, four main types of sport tourism: Sport Event Tourism Active Sport Tourism Nostalgia Sport Tourism Passive sports tourism Gammon and Robinson (2003) state that sports and tourism is; Not just about the management and operation of mega events; it also concerns offering consumer-specific sports and tourism-related services and experiences to the sports tourist.’

5. SPORT TOURISM MARKET Sport Event Tourism Sports event tourism is tourism which centres around a sporting event. Sporting events can be of any size and importance , however it tends to be the major sporting events which gain the most attention Smaller events, such as the Henley Regatta in the United Kingdom or a national tennis competition also clarify as sport event tourism. Examples: Wimbledon - oldest tennis tournament in the world. A prestigious sporting event, Wimbledon is often associated with the upper class, where spectators sip sparkling wine and Pimms whilst dressed in their best frocks.

6. SPORT TOURISM MARKET Football World Cup An international football tournament held every four years. Teams must first pass the qualification phase, which takes place over the preceding three years. After this, 32 teams, including the automatically qualifying host nation, compete in the tournament. The World Cup tournament generally lasts about one month. https://www.youtube.com/watch?v=reYoIMXBd80

7. SPORT TOURISM MARKET Nostalgia sports tourism Nostalgia sport tourism involves travelling to famous sport-related tourist attractions. Nostalgia sports tourism may celebrate sports of the past or the present. It may include visiting museums or exhibitions, visiting sporting hall of fames or visiting sporting venues. Examples: Calgary Olympic Park WinSport’s Canada Olympic Park (COP), (formerly known as Paskapoo Ski Hill) was one of the venues used in the 1988 Winter Olympics. Nowadays, it is open to the general public and iw well known for its ski jumping, bobsleigh and luge. https://www.youtube.com/watch?v=xFhmOTYgJBE

8. SPORT TOURISM MARKET Other example: Barcelona Olympic Park The Olympic Village, known in Spanish as  La Vila Olímpica del Poblenou  is an area in the  Sant Martí  district of Barcelona, Spain. The Barcelona Olympic Village was built in the late 1980s and early 1990s in preparation for the 1992 Summer Olympic Games, which were held in Barcelona. Nowadays, visiting the Barcelona Olympic Village is a popular sports tourism activity undertaken by many tourists visiting Barcelona.

9. SPORT TOURISM MARKET Active sports tourism Active sports tourism is when a person travels to actively participate in their chosen sport, or when they travel for other reasons, but taking part in sport is an important part of their tourism experience. Active sports tourists can be segregated into three classifications: the amateur sports tourist; the hobbyist sports tourist the professional sports tourist.

10. SPORT TOURISM MARKET Example: Tough Murder Race Tough Mudder  is an endurance event. It is a an obstacle course, originally designed for army training. It is a test of the mind and body. The race is usually between 10-12 miles in length. It includes a number of obstacles, many of which involve mud! The obstacles often play on common human fears, such as fire, water, electricity and heights. https://www.youtube.com/watch?v=t-CewIpRBaY&feature=emb_logo

11. SPORT TOURISM MARKET Other example: Yoga retreats, Bali There are many parts of Asia that are known for the popularity of yoga. However, done attracts so many tourists as Bali. Bali is famous the world over for offering top quality yoga retreats and yoga teacher training courses.

12. SPORT TOURISM MARKET Passive sports tourism Lastly, it is important to recognise that whilst sport is inherently  active , not all those who participate or who are involved with the sport are themselves active. In fact, passive tourists can actually contribute  more  to the sport than those who are active! A passive sports tourist is a person who is not actively participating in the sport. They are spectators or fans.

13. SPORT TOURISM MARKET Different Types of Tourism Domestic Tourism – Taking Holidays and Trips in your own country. An example of domestic tourism for UK residents would be, a family from Birmingham in the Midlands taking a short break to the seaside resort of Blackpool . Inbound Tourism – Visitors from overseas coming into the country. Generally, when we use the term inbound tourism in the UK we are referring to the people from different countries travelling to UK. E.g. a tourist coming from the USA to the UK Outbound Tourism –Travelling to a different country for a visit or a holiday. Generally, when we use the term outbound tourism in the UK we are referring to the UK residents travelling out of the UK. For example, you are an outbound tourist from the UK if you go to Spain on holiday.

14. SPORT TOURISM MARKET Factors that motivate tourist Sport tourism entails a set of motivations. The classic theories of motivation commonly applied to understand leisure, sport and tourism behaviour are Murray’s (1938) Needs Theory of Personality and Maslow’s (1943) Hierarchical Theory of Needs.  The top of the hierarchy is the need for self-actualization, which is an opportunity for individuals ‘to become everything that one is capable of becoming’. The needs become more psychological and social as one progress up the pyramid. Maslow found that vacation satisfaction was associated with the degree to which the needs for self- actualisation , belongingness and physiology were met by the experience.

15. American psychologist Abraham Maslow classified the needs in a order of importance: 1. Physiological needs 2. Safety needs 3. Social needs 4. Esteem needs 5. Self-actualisation needs

16. Mountains Ski resorts Little population Winter sports National parks eco-tourism) PHYSICAL FEATURES TOURISM RESOURCES

17. PHYSICAL FEATURES Coast Beach life Safe bathing Surfer

18. PHYSICAL FEATURES Inland Water Resources Lakes Water Rivers

19. Lifestyle Languages Customs Heritage CULTURAL FEATURES

20. Man-made (originally designed)- not originally designed to attract tourists Ex: historic houses, castles, & cathedrals St. Basil's Cathedral

21. Man-made (purposely to attract tourist) – Ex: casinos, theme park, museums, art galleries, exhibition centers

22. THE SPORT TOURISM PRODUCT AND DESTINATION MARKETING Destination market is made up of the following components;

23. For the tourism resource to be developed, someone or some organization has to act: Private Sector Other Factors NGO Government

24. Public sectors The public sector is involved in tourism development not only at local scale but also at all levels including the international Many governments actively encourage tourism activities by providing finance at generous rates & tax breaks Public sector role is limited – providing initial infrastructure such as road, parking areas, airports & ensuring adequate security from crime & terrorism. Provide basic services in an environment favourable for tourism development.

25. Private sectors Provide the superstructure – hotel entertainment venues, sport facilities, restaurants & passenger transport terminals. Look for profit & return on investment Voluntary Sectors Consisting of non profit making organizations Subsidiary roles in development process Oppose large scale tourism projects than to initiate development Other factors Land availability, suitable physical sites attributes & a favourable planning environment with zoning for tourism use.

26. Any Questions?

27. References Higham, J., (2005) Sport Tourism Destinations: Issues, Opportunities and Analysis . Oxford: Elsevier Butterworth-Heinemann Hinch , T., & Higham, J., (2004) Sport Tourism Development . Clevedon: Channel View Hinch , T., & Higham, J., (2011) Sport Tourism Development 2 nd Edit . Clevedon: Channel View Hinch , T., & Higham, J., (2018) Sport Tourism Development 3 rd Edit . Clevedon: Channel View Masterman , G., (2014) Strategic Sports Event Management. 3 rd Edit . Routledge Oxon Schwarz, E., Westerbeek , H., Liu, D., Emery, P., & Turner, P., (2017) Managing Sport Facilities and major events 2 nd edit . Routledge Oxon Snell, S., (2015) Citizen participation in Mega Sport event Planning: the case of the London 2012 Olympic Games. Doctoral Thesis. Edinburgh Napier University Weed, M., (2008) Olympic Tourism . Oxford: Elsevier Butterworth-Heinemann

28. Further reading on Sport Event and Sport Tourism Planning Masterman , G., (2014) Strategic Sports event Management, 3 rd edit. Routledge, new York, Chapter 3 pp.68-97 Schwarz et al., (2017) Managing sport Facilities and major events 2 nd edit. Chapter 4 & 5 pp 87-139 Hinch & Higham (2011) Sport tourism Development 2 nd edit, Chapter 4 pp60-80