SSL.pptx about cyber security...........

Cyber security ............






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1. Bharati Vidyapeeth’s College of Engineering for women’s Pune Name : Pranali Bapusaheb Jadhav Roll no :2323 Class : SEIT

2. Social media : Revolutionizing communication .

3. What is social media? Definition Social media refers to online platforms and applications that enable users to create, share, and exchange content—such as information, ideas, photos, and videos—within virtual communities and networks. Popular platforms Facebook Instagram Twitter WhatsApp LinkedIn

4. Types of social media

5. Logos of some social media platforms This Photo by Unknown Author is licensed under CC BY-SA

6. Impact of Social Media Positive impact Global communication and connection Business marketing and branding Awareness of social causes Negative impact Cyberbullying and mental health issues Misinformation and fake news Privacy concerns

7. Social Media for Businesses Social media has become a critical tool for businesses, allowing them to connect with customers, promote products, and build brand awareness. Here's an overview of how businesses use social media: 1. Marketing and Advertising Targeted Ads : Platforms like Facebook, Instagram, and LinkedIn allow businesses to run highly targeted ads based on demographics, interests, and online behavior. Cost-Effective : Social media advertising is more affordable compared to traditional media, making it accessible to small and medium-sized businesses Measurable Results : Analytics tools provided by social platforms allow businesses to track engagement, conversions, and ROI, helping optimize future marketing strategies. Example : A local coffee shop can run Facebook ads targeting coffee lovers within a 5-mile radius, promoting their newest drinks.

8. 2. Brand Awareness and Engagement Brand Building : Businesses use social media to build and maintain their brand’s image by posting relative content, sharing company values and engaging with customers Community Engagement : Engaging with customers directly through comments, messages, and polls helps businesses foster a loyal community and strengthen customer relationships. Example : Nike’s Instagram strategy focuses on motivating content and user-generated posts, reflecting their brand’s ethos of empowerment and athleticism. 3. Influencer Marketing Collaboration with Influencers : Businesses collaborate with influencers—social media personalities with large followings—to promote products. This humanizes brands and makes products more relatable to potential customers Authenticity : Influencers often create authentic, engaging content that resonates with their followers, giving businesses an edge in gaining trust. Example : Fashion brands like Fashion Nova partner with Instagram influencers who showcase their products, driving traffic and sales.

9. Future of Social Media 1. Increased Use of Augmented Reality (AR) and Virtual Reality (VR) Immersive Experiences : Social platforms are likely to integrate more AR/VR features, allowing users to experience immersive content. This can range from virtual shopping experiences to VR-based social networking where users interact in virtual environments Example : Users might attend virtual concerts, explore interactive product displays, or try on clothes using AR filters directly through social apps.A 2.AI-Driven Personalization Hyper-Personalized Content : Artificial intelligence (AI) will enable platforms to offer more personalized experiences, curating content, ads, and suggestions based on detailed insights into user behavior, preferences, and interests. AI-Generated Content : AI could help users generate content such as captions, videos, and posts, making content creation easier and faster. Example : AI-powered feeds will deliver highly relevant content tailored to individual users’ habits, making each social experience unique

10. conclusion Social media has revolutionized communication, connecting people globally and giving individuals a voice. Its positive impacts include fostering global connections, enhancing business growth through marketing, raising awareness of social causes, and providing platforms for creativity and entertainment.The future of social media will be defined by innovations in technology, with AR/VR creating more immersive experiences and AI enhancing personalized content. Decentralized platforms may offer more privacy, while short-form video, social commerce, and niche communities will continue to shape user engagement.

11. Thank you!! .