THE CORE OF STRATEGIC MANAGEMENT Flor, Venus Mina, Ashley Raven BSA-3
STRATEGIC MANAGEMENT The continuous process of creating, implementing, and evaluating an organization’s long-term strategy to achieve its overall goals. Add a Footer 2
BASIC ELEMENTS: Environmental Scanning Strategy Formulation Strategy Implementation Evaluation and Control Add a Footer 3
ENVIRONMENTAL SCANNING The comparison of the threats and opportunities of the organization in the external business environment. SWOT analysis is performed: Strengths Weaknesses Opportunities Threats Add a Footer 4
STRATEGY FORMULATION The generation of long-term plans for the proper management of environmental openings and fears considering the fortes and faintness of the business or the company. Add a Footer 5
1. MISSION An organization’s purpose or the reason for its survival. Add a Footer 6 Title 2. OBJECTIVES The outcomes of the planned functions. 4 . STRATEGIES A broad master plan expressing how a company will accomplish its mission and objectives, maximizing competitive advantages and minimizing competitive disadvantages. Three Kinds of Strategy: Corporate Strategy Business Strategy Functional Strategy 3. POLICIES A comprehensive guideline for making decisions linking the formation and implementation of a strategy.
Title: STRATEGY IMPLEMENTATION Taking action in order to attain the goals of the organization. It requires organizing all the available and necessary resources to put the strategy into action. Add a Footer 7
EVALUATION AND CONTROL It requires an evaluation of the strategy to ascertain whether the actual outcome matches the expected outcome of the organizational goals. Add a Footer 8