Strategic management Theory about GE,SWOT,BCG - Adarsh Ravi

Give information about GE and BCG Metrix and SWOT Analysis

1. STRENGTH Point-to-point route structure. Investment in employee productivity. Utilization of only one type of aircraft. Incentive for employees. WEAKNESS No inflight meals and movies. Not providing baggage transfer facilities to other airlines. OPPORTUNITY Internal analysis helping managers to gain information. Flying point-to-point between small airports. THREAT US Airlines industries ( offer more reliable services at lower cost to the customers .) STAR Business Select. Southwest Repaid reward program. QUESTION MARK Hawaii Flight Caribbean Flight International Flight CASH COW Seat Selection. Business Select. Repaid reward program. DOG Southwest Vacation. Repaid Reward premium credit card. High Maintaining Strength Investment on Productivity Med Build selectively on strength Low No inflight meals and movies Working on overcoming the weakness Point-to-point route structure only one type of aircraft . Protect existing program Investment to improve productivity Adopt ways to reduce training cost, maintenance cost and inventory cost. Concentrate on company competitive advantage Protect the position in the market with profit. Offer lower price and make profit. Conduct internal Analysis.