STRIKIN Brand Persona Story _ New Project in Hyderabad

Brand Persona

1. LIFE IS INDULGENCE

2. THIS PRESENTATION IS PREPARED TO
UNDERSTAND THE PERSONA OF VARIOUS
TARGET AUDIENCE
CONTENT PAGE
INTRODUCTION 3
AVINASH 4
SIDDARTH 5
SANJAY SINGH 6
PRIYA SINGH 7
AJAY RANA 8
ANITA 10
SUMMARY 11
NAVIGATION
PAGE

3. The business strategy for this golf entertainment concept is centered around a well-defined target
demographic identified through a combination of primary and secondary research. We thoroughly
analyzed established competitors in the space, such as OneGolf and TopGolf, while gathering insights
directly from the local market through surveys and focus groups.
The primary target audience for this venture spans the 20 to 50 age range, focusing on individuals
exhibiting the following psychographic profiles: entertainment-oriented, food enthusiasts, sports fans,
those seeking family-friendly activities, professionals looking to network, and those who enjoy socializing
over drinks.
Personas like Avinash, Siddharth, Sanjay, Priya, Anita, and Ajay embody the key characteristics of our
target audience. The entire business strategy and execution will be tailored to appeal to and engage
these core demographic segments.
By deeply understanding this target market's needs, preferences, and pain points, we have developed a
comprehensive brand personas that addresses your business model for a unique entertainment
experience blending golf, dining, and social interaction. Our offerings, marketing, and operational
strategies will be laser-focused on providing maximum value to this carefully curated target audience.
INTRODUCTIONINTRODUCTIONINTRODUCTION

4. AVINASHAVINASHAVINASH
I AM A PASSIONATE SPORTS ENTHUSIAST
AND A FUN-LOVING PERSON
I LOVE TO EXPLORE PLACES WHERE I
CAN HANG OUT WITH MY FRIENDS AND
PLAY SOME SPORTS, PREFERABLY
PLAYING OR WATCHING CRICKET
I AM A FOODIE
is a 28 year old male working
as a manager in a software
firm in Hyderabad.
I USED TO PLAY LOT OF VIDEO GAMES
DURING MY CHILDHOOD AND LOVE TO
PLAY ANY SIMULATION VIDEO GAMES IF
THERE IS A POSSIBILITY
I TEASE MY FRIENDS A LOT AND WE
PLAYFULLY BET WHILE PLAYING ANY
SPORT OR GAME
MY WEEKENDS CALENDAR IS BLOCKED
WITH CRICKET MATCHES, OUTING WITH
FRIENDS AND SOMETIMES DINNER
DATES
I LOVE TO TRY TO LEARN A
NEW SPORT IF IT EXCITES ME
CRICKET IS MY
PASSION
I SPEND 90+ MINUTES
ON INSTAGRAM
EVERYDAY
I SPEND MONEY ONLY,
IF I FIND THE VALUE
DUE TO HEAVY
WORKLOAD, I LIVE ON
WEEKENDS
STILL A KID AT HEART
AVINASH

5. SIDHARTHSIDHARTHSIDHARTH
is a 35 years old male, who
works in IT industry but loves
spending time with his family
INCLUDING MY KIDS WHO ARE
OBSESSED WITH VIDEO GAMES AND
VIRTUAL REALITY
BUT MY EVENINGS AND WEEKENDS ARE
ALL ABOUT MY LOVELY FAMILY. WE
LOVE TRYING NEW THINGS TOGETHER.
ENJOYS
WATCHING
SPORTS WITH
FAMILY
BETWEEN WORK AND FAMILY, IT’S A
CONSTANT JUGGLE TO FIND TIME FOR
MY HOBBIES LIKE PLAYING GOLF AND
CRICKET
I AM A FUN LOVING FAMILY GUY WHO
AWAKES ONLY ON WEEKENDS
ME AND MY WIFE LOVE TO EXPLORE
PLACES WHERE WE CAN RELAX WITH
GOOD FOOD AND OUR CHILDREN ARE
ALSO ENTERTAINED
I SEEK A FUN
TIME FOR MY
FAMILY
I LOVE TO TRY BUDGET-
FRIENDLY NEW DINING
EXPERIENCES
I SPEND 60+ MINUTES
ON INSTAGRAM
EVERYDAY
RELIES ON PEER
REVIEWS AND PRICING
BEFORE MAKING
PURCHASES
I’M ALWAYS ON THE
LOOKOUT FOR WAYS TO
SAVE TIME AND BE
MORE EFFICIENT
KIDS & ME
SIDHARTH

6. SANJAYSANJAYSANJAY
I AM ALWAYS ON THE LOOKOUT FOR
PLACES THAT CAN OFFER ME
EXCLUSIVE RICH MEETING SPACES
WITH OTHER FUN ACTIVITIES
EXPERIENCE AND NETWORKING ARE
EVERYTHING FOR ME
SOCIAL DINING AND NETWORKING
GOES HAND-IN-HAND - STRIKING UP
CONVERSATIONS, SHARING IDEAS AND
BUILDING RELATIONSHIPS.
DRINKING AND
BUILDING
NETWORKS ARE
MY QUALITY
TIME
is a 45 year old businessman
with a real sense of the
community.
I LOOK FOR WAYS TO CATCH UP WITH
FRIENDS, FOLLOW MY FAVOURITE
CRICKET TEAM AND HAVE A GOOD
DINING EXPERIENCE
I LOVE FEELING VALUED AND HAVING
FUN WITH MY FRIENDS. I STRIVE TO FIND
NEW PLACES TO HANGOUT WITH MY
BOYS.
BUSINESS AND PLEASURE
OFTEN COLLIDE WITH ME
GOOD FRIENDS,
GOOD DRINK,
GOOD FOOD
I SPEND 180+ MINUTES
ON WHATSAPP
EVERYDAY
LIKES PERSONALIZED
SERVICE WITH
FRIENDLY STAFF AND
COOL VIBE MONEY IS NOT AN ISSUE
WITH ME
SANJAY SINGH

7. PRIYAPRIYAPRIYA
I SPEND 250+ MINUTES
ON INSTAGRAM
EVERYDAY
RELIES ON PEER
REVIEWS AND
EXPERINCE
SPENDING IS NOT A
PROBLEM WITH ME
WHAT I CRAVE MOST IS AN
EXPERIENCE, FEELING PAMPERED AND
CREATE MEMORIES
PERSONALIZED TOUCH AND GOOD VIBE
MAKES ALL THE DIFFERENCE FOR ME
AMBIENCE AND THE CROWD MATTERS
A LOT TO ME AND I AM MORE OF FOCUS
ON QUALITY THAN QUANTITY TYPE
RELAXING,
CHILLING AND
LAUGHING ARE
MY FORTE
is a 40 year old housewife,
who likes spending time with
her girl gang and kids.
KEEPING MY KIDS ENTERTAINED IS A
PRIORITY FOR ME. A PLACE WITH SOME
ACTIVITIES OR ENTERTAINMENT FOR
THE LITTLE ONES IS A MAJOR PLUS.
I WANT A PLACE THAT FEELS SPECIAL.
SOMEWHERE CLASSY, WITH GOOD
CROWD AND IMPECCABLE SERVICE,
MY IDEAL DAY OUT?
GRABBING MY GIRLS,
HITTING A KILLER SPOT, WITH
GOOD FOOD AND DRINKS
I FOCUS ON
BRINGING THE
FUN!
PRIYA SINGH

8. AVINASH
ANITAANITAANITA
MY SQUAD IS A MIXED BAG - SOME ARE
SPORTY LIKE ME WHILE OTHERS ARE
SERIOUS INTO GOOD FOOD AND
DRINKS!
I AM A FUN LOVING CORPORATE GIRL
WHO LIKES HANGING OUT WITH
FRIENDS
INSTA AND PINTEREST ARE MY GO-TO
SPOTS FOR DISCOVERING NEW PLACES,
AND I LOVE SHARING MY FINDS WITH MY
FRIENDS ON SNAPCHAT
I AM TOTAL
PARTY PERSON
is a 26 years old female, who
works in IT industry and is
ambitious but expects fun
time with friends
I AM ALWAYS LOOKING FOR THE
PERFECT COMBINATION OF QUALITY,
PRICE, AND AMBIANCE
I'M ALWAYS ON THE LOOKOUT FOR
HIDDEN GEMS - THE BEST FOOD PLACES,
THE COOLEST NEW DRINKS, OR A CHILL
OUT PLACE WITH MY FRIENDS.
I LOVE TO TRY BUDGET-
FRIENDLY NEW DINING
EXPERIENCES
WORK HARD,
DRINK, CHILL,
REPEAT!
I SPEND 200+ MINUTES
ON INSTAGRAM
EVERYDAY
RELIES ON PEER
REVIEWS
I MIGHT BE A BIT
CAUTIOUS WITH MY
MONEY BUT I
APPRECIATE QUALITY
ANITA

9. ROHAN RAJUROHAN RAJUROHAN RAJU
LOOKING FOR A QUCIK BREAK AFTER
COLLEGE OR DURING THE WEEKENDS,
LOVE THE RUSH I GET FROM SPORTS
AN EXPLORER AND SEEKER, CHASING
FUN AND DREAMS
PLAYING, CHILLING AND
RELAXING WITH MY
FRIENDS, SOUNDS LIKE A
GOOD TIME
Is a 20-year-old, full of
energy and enthusiasm.
Looking to maximise fun at
every opportunity.
I ENJOY LIVING LIFE TO THE FULLEST
AND EXPERIENCING EACH MOMENT,
EVERYTHING ELSE CAN WAIT
ON THE LOOKOUT FOR NEW
SPOTS TO HANGOUT, TASTY
FOOD AND DRINKS AND
SPORTY ACTIVITES ALWAYS
LIVE THE
MOMENT!
I’M M ALWAYS ON
INSTAGRAM, ACTIVE ON
SNAPCHAT AND
WHATSAPP
MY DAD IS MY ATM.
POCKET ALWAYS FULL
OF MONEY, WINK.
COLLEGE MATES, OLD
SCHOOL FRIENDS AND
SOCIAL MEDIA ARE MY
BIGGEST INFLUENCES
KEEPING UP SOCIETAL EXPECTATIONS
AND PRESSURES, TRYING TO BE THE
BEST SON, FREIND AND STUDENT ALL
AT ONCE.
ROHAN RAJU
READY FOR ALL THE ADVENTURE AND
THRILL THAT LIFE HAS IN STORE FOR
ME. SOMEONE PLEASE PLAN OUR NECT
GAMES AND FOOD NIGHT AT OUT
REGULAR DRIVE-IN

10. AJAY RANAAJAY RANAAJAY RANA
I MIGHT BE A LEADER BUT ON
WEEKENDS, I TEE OFF ON THE GOLF
COURSE - MY HANDICAP IS 50!
A LEADER, A PLAYER, A FOODIE AND AN
EXPERIENCE SEEKER
NETWORK WITH
PEERS AND
CREATE LASTING
MEMORIES
is a 45 years old CEO, who is
an ambitious leader, loves
golf and socializing for better
networks.
I LOVE SOCIALIZING WITH PEOPLE WHO
SHARE MY INTERESTS, YOU WON’T FIND
ME IN ANY WATERING HOLE.
GOOD CONVERSATION,
IMPECCABLE SERVICE AND
TOP-NOTCH FOOD ARE WHAT
MAKE AN EVENING SPECIAL
I’M ALL ABOUT
FINDING NEW
THAT PERFECT
SPOT
I MOSTLY USE
WHATSAPP
EXPERINCE AND VALUE
SERVICE IS ALL THAT
MATTERS
MONEY NEVER COMES
BEFORE EXPERIENCE
AJAY RANA
I GET FRUSTRATED BY MEDIOCRITY.
FINDING A PLACE THAT TICKS ALL THE
BOXES – AMBIENCE, SERVICE, QUALITY
- IS THE REAL DEAL.
WHEN IT'S TIME TO RELAX, I EXPECT
THE BEST. THAT'S WHY I'M SUPER
SELECTIVE ABOUT WHERE I SPEND MY
TIME AND MONEY.

11. PARIPARIPARIPARI
QUALITY TIME FOR ME IS TIME WITH MY
FAMILY AND FRIENDS, CONSTANT
WARMTH AND COMFORT SEEKER
FUN LOVING AND CHEERFUL.
DONT WANT TO GROW UP TOO FAST
MY GROUP THRIVES ON
SPONTANEITY, LIVING
FOR THE MOMENT AND
MAKING UNFORGETTABLE
MEMORIES TOGETHER
Is a 15 year old, still
discovering life and what it
offers. Playful, fun and
always ready to play a game
OR SPENDING , LAUGHING AND MAKING
MEMORIES.
HAPPINESS IS MY PASSION.
DID SOMEONE SAY ICE CREAM ?
LAUGHS, FUN AND LOTS OF
FOOD IS WHAT I THINK OF
WHEN I WANT TO HAVE
GOOD TIME
I'M ALL ABOUT
ENJOYING LIFE
AND FINDING
HAPPINESS IN
EVERY MOMENT
#YOLO
ADDICTED, I MEAN IT,
ADDICTED TO SOCIAL
MEDIA AND REELS
I’M INFLUENCED BY EVERYTHING
ONLINE, WHAT I SEE ON SOCIAL MEDIA
AND WHAT CELEBRITIES DO IS A MAJOR
INFLUENCE
DONT KNOW ABOUT
EARNING BUT I SURE DO
LOVE SPENDING
STRUGGLING TO KEEP UP WITH THE
EVOLVING TRENDS, CHANGING
CLASSES AND NEW PEOPLE
MY SOCIAL GROUP IS
MY CLASSMATES,
COUSINS AND FREINDS
IN MY SOCIETY.

12. Avinash Siddharth Sanjay Priya
Ajay Anita Rohan Pari
Siddharth
36%
Avinash
27%
Sanjay
8.1%
Anita
8.1%
Rohan
8.1%
Priya
4.5%
Ajay
4.5%
Pari
3.6%
Target
Bifurcation