STUDIO THONIK OFFICE CASE STUDY.pdf design

Studio thonik’s Amsterdam HQ is more than just an office—it's a crafted manifesto representing the studio’s design philosophy of social commitment, graphic clarity, and modernist playfulness.

1. STUDIO THONIK
OFFICE
BY: MMX ARCHITECTEN
STUDIO TONIK

2. ABOUT:
ABOUT:
Name: ThonikFounded: 1993
Founders: Thomas Widdershoven& Nikki Gonnissen
Location: Amsterdam, The Netherlands
Architectural Design: Self-designed in collaboration
with MMX Architects
Completion: 2020
Type: Mixed-use (Studio + Public Ground Floor)
Key Feature: Graphic façade inspired by their design
language
Floor Area: Approx. 300 square meters
Purpose: The building is a living manifesto of their
design vision —blending architecture and graphic
design
Specialization: Graphic design, visual identity,
campaigns, typography, motion graphics

3. Objective
To serve as the headquarters for Thonik
—a renowned graphic design agency
known for bold, experimental visual
communication.
To embody the studio’s design
philosophy—minimal, modular, and
visually striking —in its own building.
To merge work and public engagement
by making the office a place where
design is both created and displayed .
Purpose
•Functional Workspace:
Provide collaborative spaces for graphic designers,
strategists, and creative staff to work on branding,
campaigns, and exhibitions.
•Public Interaction:
The ground floor doubles as a public gallery/event
space, inviting passersby to experience design.
•Architectural Identity:
The building acts as a 3D business card, reflecting
Thonik’s bold graphic style (black-and-white striped
façade, modular grid).
•Cultural Contribution:
Enhance the Wibautstraat area in Amsterdam by
adding a landmark that’s both modern and socially
open.
•Sustainability & Adaptability:
The structure uses modular elements for flexibility,
allowing future layout changes without major
reconstruction.

4. GROUND
FLOOR
Ground Floor – Public
Space / Gallery / Retail
•Purpose: Public
interaction
•Often used as a
gallery, exhibition, or
pop-up retail space
•Double-height ceiling
with large glass façade
for transparency and
openness
•Flexible for cultural
events and lectures
•Acts as a bridge
between studio and
public

5. 1
st
FLOOR
Main Workspace
•Purpose: Public
interaction
•Often used as a
gallery, exhibition, or
pop-up retail space
•Double-height
ceiling with large
glass façade for
transparency and
openness
•Flexible for cultural
events and lectures
•Acts as a bridge
between studio and
public
* Asymmetrical
pattern

6. 3
rd
FLOOR
Private Work
Area / Studio
Extension
More quiet
workspace,
possibly used
for research,
writing, or
concept
development
Could also be
used as a client
presentation
area or
overflow
workspace
5
5

7. 4
th
FLOOR
Private Work
Area / Studio
Extension
More quiet
workspace,
possibly used
for research,
writing, or
concept
development
Could also be
used as a client
presentation
area or
overflow
workspace
1
1

* Recessed ceilinglights

8. 5
th
FLOOR

Private Use / Living
Space
Purpose:
•Residential or
semi-residential use
•Intended for
founders, guests, or
creative
collaborators
•Functions as a
personal retreat
above the
workspace
*Big glasswindowsfornaturallights

9. ROOFTOP
•The Roof Terrace is accessed
directly from the 5th floor.
•Used for:
•Informal meetings
•Events
•Relaxation or creative
breaks

10. THANK YOU!
PRIYANSHI SHARMA
BID (3
rd
SEM)