study of customer relationship management sai siddhi corporation

student project

1. Project report 1 Title :- “ STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT ” Name Of Company :- Sai Siddhi Corporation Student Name:- Mr. Nikhil Waman Bhangale . Roll No :- A- 1921016 Mail id:- [email protected] Guide Name:- Prof. Mrs. Ruchita Ramani Institute of Professional Studies, pimpri, pune

2. Contents Introduction Of Company Executive Summary Objectives & Scope of the Study Research Methodology Data Analysis & Interpretation Findings Suggestions Conclusion Limitations References & Annexure 2

3. Introduction Of Company M / s . Sai Siddhi Corporation is a production, machining services oriented firm established in January 2010 . M / s . Sai Siddhi corporation has been mainly focused on machining components and has been doing business for Engineering & Automotive products for various requirement . M / s . Sai Siddhi Corporation has its penetration in different places in Maharashtra . M / s . Sai Siddhi Corporation has built extremely a good reputation for it and base on the same targeted a turnover of approx. Rs . 3 . 5 Cr in current financial year . M / s . Sai Siddhi Corporation has always strived to grow bigger, better, and bright and will continue the same trend true focused on customer oriented approach . At the outset, we are glad to introduce us for making a proposal for supplying the various types of machined parts as per your specified drawings . M / s . Sai Siddhi Corporation is a company registered for machining of Engineering and Automotive components . Our present business is managed under above name which is a Proprietor firm . 3

4. Executive Summary A Project of Internship Training was undertaken with M/S Sai Siddhi Corporation, Chakan , Pune studying this project is specially designed to understand the subject matter of the customer relationship management. This project gives us information and report about customer relation and customer expectations . The purpose of the training was to have practical knowledge of how to manage customer relationship in manufacturing Business and to have exposure to the marketing management practices in the field of marketing research . This project is very useful for those who want to know about Customer Relationship Management Preferences in manufacturing Business . 4

5. The basic objective of the project is to STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT of M/S Sai Siddhi Corporation. Chakan MIDC, Pune . To know the Satisfaction level of customer towards M/S Sai siddhi Corporation. Chakan MIDC, Pune . To know the CRM tool used by the M/S Sai Siddhi Corporation Chakan MIDC, Pune And their Effects. OBJECTIVES OF THE STUDY 5 SCOPE OF THE STUDY The scope of Customer Relationship Management is much wider in nature. It is based on the STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT with respect to M/S Sai Siddhi Corporation.   To suggest various means by which relation of the customer can be improved and strengthen to generate more business . Sound customer relationship help to maintain and increase the profitability in business . Sound customer relationship help to maintain sustainable growth of business.

6. RESEARCH METHODOLOGY 6 RESEARCH DESIGN :  Sampling Method : For this study Disproportionate random Sampling Method is used . Sample Size: 6 customer companies &100 employees of customers of Sai Siddhi Corporation Sample Area : Chakan MIDC. TYPE OF RESEARCH DESIGN USED: Descriptive Research Design is used to carry out the research.

7. DATA ANALYSIS & INTERPRETATION 7

8. FINDINGS 8

9. SUGGESTIONS 9 Company should use software to design blank and better yield in input to output, through which price can be reduce.   Company should increase their product quality so customers will be delight. Company should provide better service as well as information about using the product at customer place.   Company should try to expand in their area of production.   Company should try to use various CRM practices.

10. CONCLUSION From this study it can be concluded that the customer relationship management in Company is satisfactory. The company is using various CRM practices like customization of the product, maintaining interaction with the customers regularly and providing good quality product etc. Customer relationship management has a certain impact on the profitability of the company. From the survey done on customer relationship, it was conclude that according to customer among all the products of M/S Sai Siddhi Corporation Axle Pins, Spacers & Connectors, Plane Bushes parts are more in demand. The company is using traditional tools of CRM like quantitative research, personal interviews. The company should use the modern tools like data mining, contact center, E-CRM, and web based survey tools. The very basic key attribute in machining parts is availability due to which competitor such as M/S Sai Siddhi Corporation are performing exceptionally well in market. Consumer purchases the M/S Sai Siddhi Corporation product without asking any question. Consumer trust the M/S Sai Siddhi Corporation comparatively more than other due to effective customer relationship management. 10

11. LIMITATIONS Generally M/S Sai Siddhi Corporation does not permit outsiders to have any study or research work in the company. Therefore, get projects work in M/S Sai Siddhi Corporation, itself it was difficult task . The time factor was the main limitation of the project as there was a very less time available for gathering the detailed information . The response from the respondents was less due to lack of time and their busy schedule . Getting information of company’s customer requires hard work and patience . There is no formal organization structure in the company, i.e. there is no separate department for various functions. 11

12. REFERENCES Philip Kotler – Marketing Management Magazines & Reports Business World Business India   Sai Siddhi Corporation. Manual Introduction letter Interviews of MD , Staff & Workers 12 ANNEXURE www.slideshare.net www.en.m.wikipedia.org www.scribd.com

13. Thank you 13