study of e payment system in india.p ptx

jaineelsheth29 20 views 17 slides Oct 03, 2024
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### Sustainable Living: A Comprehensive Overview

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Study of E – Payment System in India. Jaineel Piyush Sheth SYBCOM – A 241102 Mulund College of Commerce (Autonomous), Mumbai. 400080

INTRODUCTION Trust and confidence are two interconnected concepts that play a pivotal role in the success of online payment platforms. They represent a consumer's belief in online platforms' reliability, credibility, and security . When consumers trust and have confidence in an online platform, they are more likely to make payments, return for future transactions, and recommend the platform to others.

THE IMPORTANCE OF CONSUMER TRUST AND CONFIDENCE Brand Loyalty Customer Retention Enhanced Brand Reputation Positive Word-of-Mouth Feedback and Improvement

LITERATURE REVIEW Gupta and Gupta researched innovations such as the Unified Payments Interface (UPI) ,which have transformed the digital payment landscape, enabling real-time transactions and interoperability among different banking platforms (2020) Verma et al found that factors such as perceived ease of use, security concerns, and user experience play crucial roles in influencing consumer adoption. The research emphasizes that a positive user experience can enhance trust and encourage higher usage rates of e-payment platforms (2021) Choudhary and Kumar (2021) studied that e-payments provide a pathway for unbanked populations to access financial services, thereby contributing to economic empowerment. The authors argue that government initiatives promoting digital payments have been instrumental in driving financial inclusion, particularly in rural areas.

LITERATURE REVIEW Reddy (2023) found out that the future of e-payment systems in India appears promising, with increasing smartphone penetration and internet accessibility. Recent literature suggests that emerging technologies like blockchain and artificial intelligence may further enhance the efficiency and security of digital payments. Researchers advocate for continued investment in technology and infrastructure to sustain growth in this sector.

OBJECTIVES 1) To Understand the awareness of e-payment systems in India 2) To Study the Preference of E-payment systems 3) To Analyse future trends and innovations in e-payment systems.

HYPOTHESIS The Increased adoption of E-payment systems enhances financial inclusion enabling access to banking services and reducing reliance on cash transactions. The User experience influences the adoption rate of E-payment systems with more user-friendly interfaces leading to higher rates of usage and customer satisfaction. Cyber security concerns Impact consumer trust in E-payment systems suggesting that enhancing security measures could foster greater consumer confidence and usage.

RESEARCH METHODOLOGY The given study is both subjective and objective in nature so both Qualitative and Quantitative approach is used. Methods of Data collection:- Primary Data:- Internet-based e-survey using Google form platform. Daily conversation with friends and families.

RESEARCH METHODOLOGY Secondary Data:- Published sources such as articles, journals, websites, newspapers, reports etc. Sampling Strategy:- Target Population: Consumers who engage in online shopping across different platforms. Convenience sampling technique was used and a total of 50 online surveys were received.

DATA ANALYSIS Age Group Nos of respondents Percentage B elow 18 3 6% 1 8-25 4 2 84% 2 6-35 2 4% 3 6-45 1 2% A bove 45 2 4%

DATA ANALYSIS Gender Nos of Respondents Percentage Male 3 5 70% Female 1 5 30%

KEY FINDINGS Particulars Nos of Respondents Percentage% UPI 2 3 46% M obile Wallets 14 28% I nternet Banking 1 2% N EFT,RTGS,IMPS 1 2% Debit/Credit cards 7 14% A ll of the Above 4 8%

KEY FINDINGS

KEY FINDINGS

KEY FINDINGS

CONCLUSION In conclusion, the study of the e-payment system in India underscores its pivotal role in transforming the nation’s financial landscape. The widespread adoption of digital payment methods, such as UPI, mobile wallets, and QR code transactions, reflects a significant shift towards cashless transactions, driven by convenience and technological innovation. Government initiatives like Digital India have further propelled this growth, fostering a conducive environment for digital finance and enhancing consumer confidence. The overall trajectory for e-payments in India appears optimistic, with ongoing advancements in technology and regulatory support likely to spur further growth. enhancing security measures, improving infrastructure, and promoting digital literacy will be vital for maximizing the benefits of e-payment systems. Thus, the future of e-payments in India holds great potential, positioning the country as a leader in digital financial services.

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