Stuff in Bamboo presentation Mohawk.pptx

A presentation about shopify store related to bamboo bags

1. Day: Monday, April 15, 2024 Time: 11:30 P.M. MOHAWK COLLEGE triOS Global Business Management, Semester -1 Assignment: Shopify Website Presentation Submitted to: - Mr. Sumit Khanna Submitted by: - Amosh Singh - 000935079 Suhitha Rambabu Rallapati - 000930529 Duynam Pham - 000935931 Kajal Naranbhai Patel - 000931999 Rose Karumwa - 000934752

2. S tuff in B amboo

3. Suhitha Rambabu Rallapati Our Team Amosh Singh Kajal Naranbhai Panchal Duynam Pham Rose Karumwa

4. Our Journey Welcome to Stuff in Bamboo, where exquisitely produced designer bags meet sustainability and elegance. We at Stuff in Bamboo think that nature can create and inspire. In our commitment to sustainability and ethical production practices, we have handpicked a collection of stylish designer bags handmade solely from bamboo, flaunting our adherence to environmentally friendly materials and industrial practices. Our journey started with a straightforward yet constructive vision: to change fashion by providing goods that benefit the environment by enhancing beauty. Bamboo has grown to be the emblem of our brand since we are committed to protecting the environment and minimizing our ecological imprint. Bamboo is the fastest-growing plant and produces sustainable raw materials for our bags. We make sturdy, fashionable bags that make a statement and have a minimal negative impact on the environment by utilizing their inherent beauty and strength. Every bag in our collection is created meticulously by knowledgeable and experienced craftspeople who value sustainability and high quality just as much as we do. Every piece, from roomy totes to sleek clutches, is carefully designed to combine classic elegance with cutting-edge utility. However, our dedication to sustainability extends beyond our selection of materials. In addition, we place a high value on ethical production methods, ensuring that our crafters receive fair treatment and have secure, encouraging workspaces. To build a supply chain that benefits people and the environment, we work to build strong relationships with our suppliers and partners. We at Stuff in Bamboo think that style must showcase a positive influence. We courteously encourage you to join us in changing the world, one chic bag at a time, with our creative design philosophy and uncompromising dedication to sustainability. We appreciate your help in advancing our goal. ABOUT US

5. BAMBOO BAGS: ECO-FRIENDLY FASHION Bamboo cloth handbags represent a sustainable and environmentally friendly choice in the fashion industry. These handbags are crafted from durable and lightweight bamboo material, offering both style and sustainability. With the growing emphasis on eco-conscious consumerism, bamboo cloth handbags hold significant relevance in the Canadian market. Midori Bamboo Fabric is durable and lightweight bamboo material: Bamboo is known for its strength and resilience, making it an ideal material for handbags that need to withstand daily use. Stylish and trendy designs: Bamboo cloth handbags feature fashionable designs that appeal to modern consumers, combining sustainability with style. Spacious compartments for storage: These handbags offer ample storage space for everyday essentials, ensuring practicality without compromising on style. Adjustable and comfortable shoulder straps: Designed for comfort and convenience, bamboo cloth handbags come with adjustable shoulder straps to cater to individual preferences. Eco-friendly and sustainable choice: By using bamboo, a renewable resource with minimal environmental impact, these handbags offer a sustainable alternative to conventional materials. PRODUCT FEATURES

6. Supportive government policies for eco-friendly products: Government initiatives promoting sustainability and environmental conservation further support the market potential for bamboo cloth handbags in Canada. Potential for partnerships with local retailers and eco-conscious brands: Collaborations with local retailers and eco-conscious brands can help expand the reach of bamboo cloth handbags and tap into existing networks of environmentally conscious consumers. Emphasis on eco-conscious consumerism: The Canadian market places a high value on eco-consciousness, with consumers actively seeking out products that minimize environmental impact. Growing demand for sustainable fashion in Canada: Consumers in Canada are increasingly prioritizing sustainability in their purchasing decisions, creating a favourable market for eco-friendly products like bamboo cloth handbags. 1. 2. 3. 4. Canadian Market Potential

7. Bamboo sourced from sustainable bamboo farms in Vietnam: The bamboo used in the production of cloth handbags is sourced from certified sustainable bamboo farms, ensuring responsible and ethical sourcing practices. Emphasis on ethical sourcing practices: Ethical considerations, such as fair labor practices and environmental stewardship, are prioritized throughout the supply chain to maintain integrity and sustainability. Transparent supply chain management: Transparency in the sourcing process allows consumers to make informed decisions and fosters trust in the brand's commitment to sustainability. Sourcing - The best comfortable organic clothing

8. Positive effects on the environment: Reduced carbon footprint, biodiversity conservation Contribution to biodiversity and forest conservation: Bamboo cultivation supports biodiversity and contributes to forest conservation efforts, enhancing environmental sustainability. Commitment to sustainability as a core value of the brand: Demonstrating a commitment to sustainability reinforces brand authenticity and fosters consumer trust and loyalty. SWOT & Green Foot Print Strengths: Eco-friendly materials, innovative designs Weaknesses: Higher production costs, limited brand recognition Opportunities: Growing demand for sustainable fashion Threats: Competition from traditional and fast-fashion brands Production Process: Overview of bamboo processing, manufacturing, and quality control measures

9. PRODUCTION, COST AND MARGIN Costs and Expenses include: 1. Canadian Warehouse rent 2. Salaries of the Employees 3. Manufacturing Costs and Fabric Costs 4. Logistics include importing to Canada Profits on Sale: Minimum percent of Profit is expected Profit is been calculated in accordance with the Margin rate

10. Budget allocation for ongoing operations and growth: Allocating budgets for ongoing operations, marketing campaigns, research and development, and expansion initiatives ensures effective resource management and sustainable growth. 1. 2. OUR NUMBERS 3. Initial Investment Initial investment for production setup and marketing: Estimating initial investment requirements for production setup, inventory procurement, and marketing initiatives is crucial for business planning and resource allocation. Revenue as per Market Projected sales revenue based on market research: Conducting market research to forecast sales revenue helps set realistic revenue targets and inform sales strategies. Break-even analysis and profitability forecasts: Performing break-even analysis and profitability forecasts enables the assessment of financial viability and informs decision-making regarding pricing, production volumes, and cost management. Budget Allocation

11. Sales Cycle Targeting seasonal trends and fashion events: Aligning product launches and marketing efforts with seasonal trends and fashion events helps capitalize on consumer demand and maximize sales opportunities. Online sales through e-commerce platforms: Leveraging e-commerce platforms enables broad reach and accessibility for consumers, facilitating convenient purchasing experiences. Collaborations with local boutiques and retailers: Partnering with local boutiques and retailers provides additional avenues for distribution and exposure to target markets. Direct sales at pop-up events and markets: Participating in pop-up events and markets allows for direct engagement with consumers and creates opportunities for brand visibility and customer acquisition.

12. organic Marketing Strategy Social media campaigns highlighting eco-friendly features: Utilizing social media platforms to showcase the eco-friendly features of bamboo cloth handbags helps raise awareness and attract environmentally conscious consumers. Influencer partnerships promoting sustainable lifestyle: Collaborating with influencers who advocate for sustainable living enables the brand to reach and resonate with their followers, driving engagement and brand affinity. Content marketing focusing on the story behind the product: Sharing the brand's story and commitment to sustainability through content marketing initiatives fosters emotional connections with consumers and reinforces brand values. Participation in eco-conscious events and fairs: Engaging with the eco-conscious community through participation in events and fairs provides opportunities for direct interaction with target audiences and strengthens brand credibility within the sustainability space

13. DISTRIBUTION CHANNEL Online sales through company website and e-commerce platforms: Maintaining an online presence through the company website and e-commerce platforms enables direct-to-consumer sales and global accessibility. Wholesale partnerships with eco-conscious retailers: Collaborating with eco-conscious retailers expands distribution channels and facilitates access to target markets through established retail networks. Direct sales at pop-up shops and events: Hosting pop-up shops and participating in events provides opportunities for direct consumer engagement and sales while enhancing brand visibility. International distribution for global reach: Exploring international distribution channels enables the brand to reach new markets and capitalize on global demand for sustainable fashion products.

14. Competitor Analysis Analysis of other eco-friendly handbag brands: Assessing competitors within the eco-friendly handbag market helps identify market trends, consumer preferences, and potential gaps or opportunities for differentiation. Differentiation based on material, design, and price point: Highlighting unique features such as bamboo material, innovative designs, and competitive pricing positions bamboo cloth handbags distinctively within the market. Identifying unique selling propositions: Emphasizing factors such as sustainability, quality craftsmanship, and fashionable designs as key selling points helps differentiate the brand and attract environmentally conscious consumers.

15. STAY IN TOUCH [email protected] Phone Number: 647-272-4901 https://c5882d-8f.myshopify.com/