Style Fashion Fad

Differences between Style Fashion Fad
PRODUCT FAILURES
CUSTOMER ACCEPTANCE
ESTIMATE THE GAIN AND LOSS
VARIATIONS TO BE INTRODUCED

1. Click to edit Master title style Click to edit Master subtitle style STYLE FASHION FAD

2. Fad , fashion or style? PRODUCT FAILURES CUSTOMER ACCEPTANCE ESTIMATE THE GAIN AND LOSS VARIATIONS TO BE INTRODUCED

3. Style is a basic and distinctive mode of expression appearing in a field of human endeavor. Style appears in home( colonial,ranch , Cape Cod), clothing (formal, business , casual sporty) A style can last for generations and can go in and out of vogue. Has Social, political and economic influence

4. Hair styles

5. CLOTHING

6. Period of time or life span during which fashion exists Style - particular look, shape or type of apparel item Fashion – style that is popular during a given period of time Has Social, political and economic influence

7. Stages of the Fashion Cycle Introduction Rise Peak Decline Obsolescence

8. Introduction Stage Designs and styles previewed at major design centers Limited acceptance by consumers Fashion leaders Higher prices Small quantities produced

9. Rise Stage Manufacturers adopt designs and styles to produce with less expensive fabrics or less detail More affordable and more availability Acceptance by more people Adaptations and changes Mass production

10. Peak Stage Fashion most popular and accepted Variety of fashion versions Variety of price levels Length at this stage determines if fashion becomes a classic

11. Decline Stage Decreasing demand for the fashion Fashion has “oversaturated” or flooded the market Consumers won’t pay high price for the fashion Retail markdowns occur

12. Obsolescence Stage Consumers no longer interested Low price Retailers not restocking Manufacturers not producing

13. Examples Skinny jeans Ray Bans Smartphones Flipflops

14. The fad has the shortest life cycle . It is typically a style that is adopted by a particular sub-culture or younger demographic group for a short period of time . Attracts only a limited following who are searching for excitement or want to distinguish themselves from others. They don’t satisfy a strong need. The marketing winners are those who recognize fads early and leverage them into products with staying power. Has no Social , political and economic influence

15. EXAMPLES Boomerang Origin: Australia about 10000 years ago

16. Pac-Man Birth of the Fad:  1980 Death of the Fad:  1981, when Atari released a home version of the popular arcade game that was so bad, it's still frequently blamed for the video-game-business crash of 1983. Unbelievably, the first  perfect  game of  Pac-Man wasn't played until July 1999.

17. NEON COLORS Rubik’s Cube and Neon nail colors

18. THANKYOU By P Bhaskar Rakesh