Sugarcane Bagasse Coat_Pitch_Deck_Detailed.pptx

A Bio-based Waterproofing Solution using sugarcane bagasse and was named by me as 'CaneGuard'

1. Problem Statement Water damage is a widespread problem in construction and housing, especially in areas with high humidity and frequent rainfall. It leads to cracks, structural weakening, mold growth, and expensive repairs. Traditional waterproofing products are often expensive, chemically harmful, and not accessible to low-income or rural communities. Many local households and buildings continue to suffer due to the lack of affordable, sustainable waterproofing solutions.

2. Proposed Solution CaneGuard is a bio-based waterproofing solution made from sugarcane bagasse – an agricultural waste material. By combining this natural fiber with cornstarch as a binder, coconut oil as a hydrophobic agent, and optional safe additives, CaneGuard creates a durable, eco-friendly coating that can be applied to wood, concrete, brick, and even metal. It seals surfaces from water infiltration, prevents damage, and reduces maintenance costs.

3. Unique Value Proposition CaneGuard offers a safer, cheaper, and sustainable alternative to chemical waterproofing solutions. It is non-toxic, made from renewable waste, and effective on multiple surfaces. Unlike most products, it uses locally available materials, can be produced in small or large batches, and applied without special equipment. CaneGuard stands out through its balance of affordability, environmental responsibility, and practical use.

4. Target Market Our target market includes: - Rural and low-income homeowners who cannot afford commercial waterproofing. - Local builders and carpenters working on budget housing projects. - Schools and public infrastructure projects needing low-cost maintenance. - Eco-conscious developers and organizations promoting green construction.

5. Business Model CaneGuard will be produced in 1-liter units and distributed through: - Direct sales within communities - Local hardware stores and markets - Partnerships with LGUs for bulk use in public facilities - Potential kits for DIY users and construction workers Initial production will focus on low-cost batching, with scalability for bulk demand.

6. Market Validation The product has undergone surface testing for: - Water absorption resistance (before and after CaneGuard coating) - Contact angle measurement (water droplet test for hydrophobicity) - Durability tests under sunlight, rain exposure, and surface scrubbing Results show improved waterproofing, strong adhesion, and flexible durability. Feedback from instructors and test users confirm practical effectiveness and ease of use.

7. Go-To-Market Strategy Initial launch will focus on community exposure: - Live demos in barangays, university events, and fairs - Social media promotions featuring test results and testimonials - Flyers, posters, and product trials in local hardware stores - Leverage academic partnerships to gain pilot testing in public schools and offices

8. Competitive Advantage CaneGuard is competitive due to: - Natural and safe formulation (no harmful VOCs) - Lower production cost compared to chemical alternatives - Multi-surface use without needing different products - Simple application process, requiring only a brush or roller - Sustainability appeal for green builders and environmental programs

9. Financial Projections Based on current formulation: - Production cost per liter: ₱40–₱50 - Suggested retail price: ₱90–₱120 - Gross margin: Approx. 100%+ With community and institutional support, it has potential for profitable microenterprise or startup scaling.

10. Team Members and Roles - [Name 1]: Project Leader – oversees development and testing - [Name 2]: Head of Materials & Process – manages formulation and quality - [Name 3]: Research & Documentation – handles testing records, data, and presentation All team members collaborated on design, testing, and promotion efforts.

11. Call to Action / What You Need We respectfully request: - Support from university departments for further testing and lab access - Mentorship in scaling product and connecting with industry experts - Access to packaging and branding resources We believe CaneGuard has the potential to grow and serve communities with your help.