Sugarcane Juice Stall

Bit of a shoddy job but I hope it helps someone.

1. Entrepreneurship Sugarcane Juice Stall

2. Group Members In order of appearance: Musa Shahid L1F16BBAM0092 Babar Saadat L1F16BBAM0087 M . Nofal L1F16BBAM0090 M. Qasim L1F16BBAM0079 Danyaal Bin Raza L1F16BBAM0084

3. Introduction Refreshing, traditional drink Well liked by the majority Massive sales potential Availability Relatively inexpensive

4. COMPANY DESCRIPTION The current proposed name for our company is Kashi Korner . It is a partnership between five friends. Our proposed slogans will be : “ Roh piye ga ?” “Tradition & innovation” “A trendy nature drink” “As natural as it gets!”

5. Vision Statement “ Redefining & reinventing the concept of refreshment & nutrition by providing high-quality juice through use of state of the art technology, processes and systems”

6. Mission Statement Our mission is to strive to: introduce innovative marketing to a traditional industry create customer satisfaction through delivering services and products by creating value and develop customer relationships ensure the best returns for our shareholders and partners undertake initiatives that allow us to tackle various social challenges that inflict us all and bring people onboard

7. Industry ANALYSIS Falls under umbrella of f ood & beverages industry Decentralized Large number of scattered vendors Low barriers of entry Minimal investment required Availability of raw material Fizzy/carbonated drinks losing popularity Nutritious, healthy & organic are “in” these days

8. Key FACTORS Taste & quality Hygiene & cleanliness Availability Pricing Location Service Brand i mage & reputation

9. Competitors Bholli Al Sheikh Hafiz Iceland Established carbonated drinks etc.

10. Equipment Sugarcane juicer Refrigerators Cash register/point of sale Bar counter Showcase Blender Shaker Ice machine

11. LOCATION Valencia Roundabout Lots of hustle & bustle Market area Prime location

12. Targeting & Segmenting Virtually unlimited customer potential General public around the market area Attractive packaging to attract customers who do not find it “fashionable” Future s egmenting based on: size of drinking cup additional flavoring kids health/diet conscious people

13. Differentiation Based on brand image A different approach Gimmick: “ A trick or device intended to attract attention, publicity, or advertising” M ascot(s)

14. Sources OF FUNDS Team will pool their financial resources . Try to get interested parties to invest in our business. Fundraising campaigns by utilizing i2i accelerator , indiegogo , gofundme etc . Always the option of financial support from family members, friends and close relatives!

15. Projected FINANCES Fixed Assets Sugarcane Machine 60,000 Cart 15,000 Generator 15,000 Plastic furniture 20,000 Umbrella 2,000 Utensils 5 ,000 Operating Expense   Sugarcane (monthly) 30,000 Rent 15,000 Spices & flavoring 2,500 Bills 10,000 Cups (per unit Rs.5 in bought bulk)* 1,000 Total ~175,500

16. MArketinG Modernize the concept of selling sugarcane juice This is to be done in such a way that captures the modern zeitgeist i.e. it should be ‘trendy’ but at the same time pays homage to the Pakistani culture and traditions. It should exude a youthful energy but maintains a ‘ desi ’ touch so to speak. For example, something akin to Chai Ghar .

17. MArketing Marketing sugarcane juice as a natural refreshing drink that has multiple health benefits & is a viable health product. Utilizing university links & networks Collaborating with TRAP Records Pamphlets Promo video Social media

18. Challenges & RISKS Extreme perishability, needs to be consumed quickly Food safety issues Maintaining high standards of hygiene Inexperience W ork proficiency M ore than just “plug and play” Waste management

19. Thank You