Sula Fest #CheersTo10Years

Sula Vineyards leveraged multiple social media channels for the 10th edition of Sula Fest. #SulaFest clocked in a reach of more than 160 million across social media platforms, and the videos from the #SulaFest received 400k views.

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À UL 10 Ébrrion
10 years of awesome music ;
10 years of beautiful vibes E ATAR

10 years of gourmet food
10 years of fine wine
10 years of #SulaFest

DIGITAL CAMPAIGN BY

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3. 3,00,000+

Facebook Interactions» ©

160 M+

Hashtag Reach y

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4. = Artist announcements got the buzz going.

== Countdown posts on Facebook and Twitter,
and InstaStory doodles built the excitement.

1,2 10+

No. of Posts
by*Sula, Artists and
Partners,alone

2.59.000+

Total Interactions

5. «= Through innovative, quirky and excitement
inducing contests.

2.500+ 2,59,000+

No. of Posts Total Interactions |

#SulaFest
official drink

6. «= Ten years is no mean feat. We created

> WE HAD M AJOR nostalgia by sharing the best moments
—THROWBACKS

of previous editions.

130+ 13,000+ 2,000+

No. of Photos Reach Total Interactions

7. == #SulaFest is a roadtrip. And a pilgrimage.

WE PREPPED We made sure our fans were bringing
THE FANS their A-game.

20+ 17,000+ 3, 100+

Nosof Photos ! Reach Total Interactions

8. ™ LIVE Videos = Maximum reach. Hence, we
went LIVE on Facebook, Twitter & Instagram

(across all platforms)

No. of LIVE Coverage 1 0,000+ 2.900+ "a

Total Views

Total
Interactions

30,

re os

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CITE
2020046

9. == Boomerangs, Insta Stories, Tiny Planets,

E 360 degree photos, GIFs--no stone was
er left unturned. 2

10. STUDIOS

persänälind vl ce

== And made sure that fans got their
WE SHOT content delivered to them in the
most engaging ways.
MICRO VIDEOS

Day-wise highlights Walkthroughs of the The fascinating SulaFest Flipagrams covering
in breathtaking Flea Market & Tent City Survival Kit through various facets, with
slow-motion videos as Hyperlapses stop motion a twist
LA

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CCE LN ES
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71,200+ 2,500+

Total Views Total Interactions

11. == Artists gave special bytes describing
what they like about the fest. It also
included a digitally signed photo.

= Print Media and Digital Influencers
shared a lot of love too.

3,780+

Total Interactions

56.000+

Reach

12. == User generated content soared
high during the fest, with beautiful
photos pouring in

More than

6,000 + Su rest coer.

13. ™ Celebs and influencers were
seen having an absolute ball.

Over
1 0 influencers attended the

+ 10th Edition of SulaFest.

rei UN
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14. æ Live Tweets, FB Albums, InstaStories,

WE COVERED IT Snapchat (everything visually appealing),
AS IT HAPPENED

2.170+ 65 M+ 188 K+

No. of Posts Outreach Total Interactions’

15. 20" Jan
Trended at
Number 2
in Mumbai

== We trended on Twitter. Twice.

27 Jan
Trended at
Number 3
in Mumbai

16. DIGITAL CAMPAIGN BY

Insightful Digital Outreach