6
M o t h e r D a i r y F r u i t & V e g e t a b l e P v
t
.
Ltd
EXECUTIVE SUMMARY
This project mainly focuses on identifying various alternative interventions for enhancing the
shelf life during transportation, storage and selling at Safal booths. This project also focuses
on finding alternatives to face transit challenges as the produce is procured from far of place,
Ujjain (M.P) during monsoon season from July to September.
This project undertaken under MOTHER DAIRY FRUIT & VEGETABLE Pvt. Ltd.
Mongolpuri, New Delhi mainly focuses on Designing the supply chain for the procurement of
Cauliflower from Indore region as there is no alternative region for the company except
Indore. Indore region mainly comprises of the blocks namely Ujjain, Tarana, Mahitpur,
Ghosadi etc.
Mother Dairy was set up in 1974 under the Operation Flood Programme. A wholly owned
company of the National Dairy Development Board (NDDB). Mother Dairy manufactures,
markets & sells milk and milk products under the Mother Dairy brand , Dhara range of edible
oils, Safal range of fresh F&V, Frozen Vegetables, Processed Fruit & Vegetable Products,
Fruit Pulps & Concentrates in bulk aseptic packaging and fruit juices at a national level.
Safal is the market leader in the organized fruit & vegetable retail business in Delhi NCR
where it sells an average of 300 MT/day through a network of 350+ exclusive retail outlets
under brand name Safal/ Safal Pure Veg, supported by a state-of-the-art large and
ultramodern Central Distribution Facility located in Delhi with an annual capacity to handle
and process 2,00,000 MT of fresh fruits and vegetables. Safal today operates the largest
number of F&V Stores in Delhi NCR. Outlets are also present in Bangalore under the brand
name Safal Daily Fresh.
Safal has a prominent presence in Export market spread across 40 countries viz., USA,
Europe, Russia, Middle East, Asia and Africa and exports Fresh Fruits & Vegetables (Grapes,
Banana, Gherkin, Onion, etc.), Fruit Pulp & Concentrate, Frozen Fruits & Vegetables, etc.
Astate-of-the-art fruit processing plant of fruit handling capacity of 15,000 MT annually,
setup in 1996 at Mumbai supplies quality products in the international market.