Supercell

Company Presentation Supercell

1. Supercell cmbeyers

2. What do they do? Finnish mobile game maker Clash of Clans Boom Beach Hay Day

3. Why Do They Excel? Online World – Friends and enemies Free to download Expansion costs more Notifications rope you back in

4. History Founders Niko Derome – Server Architect Visa Forsten – Lead Programmer Lassi Leppinen – Technology Lead Petri Styrman – Lead Artist Gunshine.net First released game June 21st 2012 Hay Day is released globally October 2013 Softbank buys 50.5% for 1.5 Billion Softbank buys 22.7% more

5. Financial 2014 Estimates $5.5 Billion appraisal $1.7 billion in sales, $500 million in profits Spend immense amounts on advertising Superbowl ad

6. Competition Machine Zone Game of war Fire ages Kate Upton Zynga Farmville, Words with Friends Facebook games, obnoxious, No Mobile King Candy Crush Verrryyy obnoxious

7. Predictions Make it to the top Stay at the top Release of Smash Land IPO?

8. Questions?