Sushi Moto Final Market Research PPT.pdf

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1. Market Research
By Group 1

2. I. The Executive Summary
A. Concept Brief
Sushi Moto Restaurant is a popular eatery that sells
unique and delicious types of Sushi.The differences
between the products made by this business and
other sellers of sushi are in order, enjoyed and not
harmful to anyone. This business was created for
people who want to experience tasting unique Sushi
made with traditional labor.

3. Logo explanation
The black background
Red circle brushstroke
White text (Noto Serif)
Center Icon (square,circle,& chopstick

4. Mission
To become the best sushi restaurant in the world by constantly serving inventive, nutritious,
and freshly made dishes made with the best ingredients.
Vision
To build powerful, dependable, well-run, rapidly expanding,fascinating, and inventive
organization with a stellar reputation and high standards for business ethics.

5. This business is open to all.
B. Potential Customers
C. Economic Factors & Location
Plaza Centralle, Ciudad de Victoria Bypass Road,
Bocaue, 3018 Bulacan
Economic Factor: The current situation in the place
where the sushi moto will be set up is in a good
condition where that place has people every day
and it is possible that it will not run out of people
because this place is full of different foods, and all
of that is sold.
400,000 vehicles a day

6. Philippine Arena, Puregold Bocaue, Public
Market, Municipality of the City, Chapel,
Roadway or Highways and Rice Fields
D. Traffic Pattern

7. Demand Generators
E. Demand Generator
Social Media
(Facebook, Instagram, & Tiktok)
Promotions/Deals
Ambiance
Posting Photos and Videos(reels) using
Facebook, Instagram,& tiktok.
Coupons & Product Discounts
Japanese Aesthetic style

8. F. Competitive Analysis
Dadz Thai Cuisine - Indirect Competitor

9. SWOT Analysis

10. G. Faciility Layout
Front View:

11. Counter & Sushi Bar:

12. Kitchen and Preparation Area:

13. Cold Storage Area:

14. Restroom:

15. Second Floor:

16. H. List of Equipment,Furnitures, Fixtures, and tools each area
Area: Front View
Vinyl Fences
Logo Banner/ tarp
Menu Board
Wall Lights
Tables & Chairs Set
Umbrella
Floor led lights
String Lights
Big Japanese Umbrella
Backdrops plastic leaves
Roof Glass

17. Area: Counter,Sushi Bar & Kitchen Preparation Area
Ceiling Led Lights
Ceiling Fan
Sushi Bar Table and Chair Set
POS system
Sushi Display Case
Glass ware shelves
Kitchen Set
Kitchen Island table
Dry Shelves
Plate Wares Shelves
Chiller (for Beverage)

18. Area: Counter,Sushi Bar & Kitchen Preparation Area
Trash bins
Pans
Kettle
Tea pot and cup
Cups
Plates
bowls
tissue holder
Chopstick holder
Utensils
Chopping Board
Door
Water Dispenser
Vacuum Cleaner
Clock
Rice cooker

19. Area: Cold Storage Area
Chiller
Freezer
Window
Door
Ceiling Lights

20. Area: Restroom Area
Bamboo Wallpaper
Door
Mirror
Sink
Liquid soap container
Toilet
Tissue holder
Exhaust fan
Trash Bin
Toilet Cleaning Brush

21. Area:Second Floor
Asian wall sticker
Chabudai table and chair set
Sliding door
Window wall
Long Floor Matting
Waiting Sofa
Hanging Chandelier light
Inverter Aircon
Clock
Plant Vase
Shoe rattan rack cabinet