Sustainability - Marketing presentationn

Marketing

1. Sustainability

2. Introductions Sustainable marketing is a purpose-driven practice that works to orientate businesses, brands and society towards a sustainable future, influencing appropriate awareness, aspiration, adoption and action across economic and sociocultural systems by taking necessary accountability for its impacts and  Definition: Marketing that emphasizes environmental and social responsibility in both product offerings and company practices. Importance: Sustainability is now a critical factor in decision-making for consumers and businesses, driving brand loyalty and meeting regulatory requirements Current Relevance: As awareness of environmental issues grows, sustainability has become a key differentiator in competitive markets

3. Tools & Tecnologies

4. Real Examples – Nestle: Water packing

5. Real Examples – Addidas : Leading with Sustainability Parley for the Oceans Collaboration: Adidas created a line of shoes made from recycled ocean plastic, showcasing their commitment to reducing environmental impact. Blockchain Use: Adidas has explored using blockchain to verify the authenticity and sustainability of their products, enhancing transparency in their supply chain Creative Campaign: Highlight the “Run for the Oceans” campaign, which not only promoted the product but also raised awareness about ocean pollution.

6. Real Examples – Timberland: Monitoring and Reducing Animal Footprint Timberloop ™ Takeback program Circular business models are the future of fashion, and in 2022, we introduced the Timberloop ™ platform to address our full product lifecycle. We invite you to send back your old Timberland® products when you are no longer able to use them. Through our Timberloop ™ Takeback program, you can return your old gear in all US retail and outlet stores. We will evaluate them and recycle through our partners. In return, you will receive a 20% off discount code to use immediately on your in-store purchase.

7. Key points

8. Personal Insights The success of Adidas’ collaboration with Parley for the Oceans, which turned ocean plastic into high-performance footwear, demonstrates how sustainability can be a powerful driver of both innovation and brand loyalty. This approach not only addressed a pressing environmental issue but also connected with a consumer base that values sustainability, leading to increased sales and brand differentiation. Insight: As consumers become more environmentally conscious, companies that fail to integrate sustainability into their core strategies risk losing relevance. Transparency, backed by technologies like blockchain, will be crucial in maintaining consumer trust and market share.