Sustainable Fibre Alliance - Overview of our certification initiative

Una Jones
[email protected]

1. SUSTAINABLE FIBRE ALLIANCE
Overview of our certification initiative
7
th
March 2023

2. Our vision is a future where cashmere is produced
in a way that minimises environmental
impact, safeguards herder
livelihoods and meets high welfare
standards


Who we are

3. SFA Members
11 countries
5 continents

230 Members and CoC
Participants


SFA MEMBERSHIP

4. BIODIVERSITY &
LAND USE
GOAT WELFARE DECENT WORK FIBRE QUALITY
IMPROVEMENT
EFFECTIVE
MANAGEMENT
SFA CASHMERE STANDARD
SFA Standard Revision
A new global standard for cashmere

5. Producer
Certification
Processor
Certification
CHAIN OF CUSTODY CERTIFICATION
HERDER-LEVEL SUPPLY CHAIN-LEVEL
CONTAINS 100%
SFA CERTIFIED
CASHMERE
Trademark
SFA Claim
SFA Certified
raw fibre
SFA
Cashmere
Standard
SFA Clean Fibre
Processing Standard
Our certification process
Chain of Custody
Guidelines

6. What the SFA offers

HERDER
S
PROCESSOR
S
MANUFACTURERS
& TRADERS
BRANDS &
RETAILERS

7. Where we work
 

8. SFA Roadmap to 2030
2015
% SFA cashmere of total market volume
Lean
Startup
- People; Passion;
Purpose
- Strategy
- Execution
- Funding
Agile
ScaleUp
Phase 1 Phase 2
2020 2023 2025 Time
Scale-up
Start-up &
Development
phase
Transition
Phase
Phase 4Phase 3
Implementation
phase

9. 2023-2030 Strategic priorities
GROW
REACH
MAINTAIN
CREDIBILITY
DEMONSTRATE
IMPACT
EXPAND
SCOPE
Feedback from the member survey has helped identify
our key strategic priorities for 2030...

10. SFA - Video

11. SFA – Meet the Herders - Video
https://www.youtube.com/watch?v=APPt8wG9LFQ

12. Thank you

[email protected]