Sweet Cow Social Media Strategy Presentation

Sweet Cow Social Media Strategy Presentation to increase brand awareness on social media and drive in-store foot traffic

1. March 11, 2025
Sweet Cow Strategy
Anna Kinzel, Dylan Seltzer, Josie Grossman, Alex Gray
MKTG 3490
SOCIAL MEDIA STRATEGY

2. ●Lack of Engagement
●Repetitive Static Content
●Content not tailored to Target
Market




Problems Overview
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3. ●Expanded Engagement
(likes, comments, shares)
●More Conversions
●Increase Instagram and
Facebook Followers


Goals Overview
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4. Target Market
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Emma Frost
●35 year old female
●Millennial Mom
●Lives in the Platt Park Neighborhood
●Cares deeply about where her food is
sourced from
●Community driven, volunteers regularly at
son's school
Phil Johnson
●29 year old single man
●Post grad living in Boulder
●Active lifestyle, loves to hike, bike and run
●Very social and likes to spend a Saturday
hanging out with friends

5. Platform Selection
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6. Social Media
Strategy
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1.Organic Content
2.Influencer Marketing
3.Paid Ads
4.Community Events and Local
Partnerships

7. Content Strategy:
Organic Content - Utilizing Own Platforms
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1.Behind the Scenes Content
Step by step on how a certain flavor it
made
2.User Generated Content
Customer interviews, promotions
3.Community/Store Clips
Neighborhood, customers enjoying
products
4.Seasonal Flavor Announcements
Contests/Giveaways, Gift Baskets

8. Sweet Cows Flavor Showdown
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Campaign Concept:
“Were putting the power in your hands! Vote for your favorite Sweet
Cow flavor in our Flavor Showdown and get a chance to win free ice
cream for a month.”
Copy:
Vote in our Instagram Stories, and comment below your
guess for which one will be crowned as the fan favorite!
?????? One lucky voter will win FREE ice cream for a whole
month! ???????????? #SweetCowShowdown

9. Content Strategy:
Influencer Marketing
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Partnership with MileHighandHungry
●189k followers on Instagram
●Content focused on Denver Eats
●Promo code to allow for a free scoop or % off

Promote expanded target audience and increased
engagement

10. Metrics and KPIs
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KPIs:
●Overall engagement (likes,
comments, shares)
●Follower Growth
●Click through Rate to website in
bio

Instagram
Facebook

11. Thank You!
Questions?
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