swetha(w)-skillfloor-Improve SEO with Google Search Console.pdf.pdf

Google Search Console is a free web service provided by Google that helps you monitor, maintain, and troubleshoot your website's presence in Google Search results. It's a must-have tool for anyone serious about SEO.

1. Improve SEO with
Google Search
Console
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Introduction to Google Search Console
Setting Up Google Search Console
Understanding the Dashboard
Performance Reports Index Coverage
Report URL Inspection Tool Sitemaps and
SEO
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Mobile Usability Report
Enhancements Report Security
Issues Report Manual Actions
Report Link Reports Using
Search Analytics Conclusion and
Best Practices
Agenda
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3. Introduction to Google Search Console
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Google Search Console (GSC) is a free tool provided by Google to
help website owners monitor their site's presence in Google Search
results.
GSC provides insights into how Google views your site,
including indexing status, search queries, and website
errors. It helps in identifying and fixing technical issues, enhancing
website performance, and improving SEO strategies.
Understanding Google Search Console
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4. Setting Up Google Search Console
Go to the Google Search Console website and sign in
with your Google account. Click 'Start Now'.
Adding Your Website
Enter your website's URL in the 'Domain' field, then
click 'Continue'. Verify ownership using the
recommended method.
Accessing the Console
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5. Understanding the Dashboard
Provides a summary of website
performance including clicks,
impressions, and average position.
Detailed metrics on search queries,
pages, countries, devices, and more.
Shows the indexing status of all URLs
in your site and identifies any issues.
Overview Section Performance Report Coverage Report
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6. Performance Reports
Track total clicks,
impressions, average CTR,
and position.
Analyze the search terms
driving traffic to your site.
Compare performance
across pages, countries,
and devices.
Overview Metrics Search Queries Pages and Devices
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7. Index Coverage Report
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The Index Coverage Report shows the indexing status of all URLs that
Google has tried to index on your site.
It highlights errors, warnings, and valid pages, helping you
understand which pages are being indexed correctly and which
are not.
Use this report to identify issues such as pages blocked by
robots.txt, 404 errors, and server errors.
Monitor the report regularly to ensure new content is being
indexed and to quickly address any issues that arise.
Resolving indexing issues promptly can improve your site's
visibility in search results.
Understanding the Index Coverage Report
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8. URL Inspection Tool
Using the URL Inspection Tool
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Enter the URL of the page you want to inspect in the search bar at the top of
Google Search Console.
View the detailed report that includes information on index coverage,
mobile usability, and any detected issues.
Use the 'Test Live URL' feature to check the current status of the page
and ensure that recent changes are reflected.
Review any errors or warnings and follow the provided
recommendations to fix issues and optimize the page.
Submit the page for reindexing once issues are resolved to ensure
Google updates its index with the latest version.
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9. Sitemaps and SEO
Importance of
Sitemaps in SEO
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Sitemaps help search engines understand the structure of your website and discover new pages. They improve the
crawling and indexing process, ensuring all important pages are indexed. A well-structured sitemap can enhance
your website's visibility in search engine results, driving more
organic traffic.
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10. Mobile Usability Report
How Mobile Usability Report Enhances SEO
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The Mobile Usability Report identifies issues that affect the mobile user
experience on your site.
Common issues include text too small to read, clickable elements too
close together, and content wider than the screen.
By fixing these issues, you can improve your site's mobile usability,
leading to better user engagement and potentially higher search
rankings.
Google Search Console provides specific URLs and issue descriptions,
making it easier to address each problem.
Regularly monitoring and resolving mobile usability issues ensures your
site remains user-friendly and optimized for mobile search.
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11. Enhancements Report
Using the Enhancements Report to Improve Website
Performance
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The Enhancements Report in Google Search Console provides
insights into various improvements for your website, such as AMP,
structured data, and mobile usability.
It helps identify specific issues and offers recommendations to
enhance the user experience and search performance.
By monitoring the Enhancements Report, you can ensure that
your website is optimized for both desktop and mobile users,
leading to better search rankings and user satisfaction.
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12. Security Issues Report
Understanding and Addressing Security Issues
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The Security Issues Report identifies potential security threats
affecting your website, such as malware, phishing, or hacked content.
Google Search Console provides detailed descriptions of
detected security issues along with recommendations for fixing
them.
Addressing these issues promptly helps prevent further damage
to your site's reputation and ensures a safe browsing
experience for users.
After resolving the security issues, request a review in Google
Search Console to confirm that your site is clean.
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13. Manual Actions Report
Understanding and Addressing Manual Actions
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Manual Actions Report lists penalties manually applied by Google to your
site for violating Webmaster Guidelines.
Common reasons include spammy content, unnatural links, or security
issues.
If you receive a manual action, identify and resolve the issue by following
Google's guidelines.
Submit a reconsideration request after fixing the problem to have the
penalty removed.
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14. Link Reports
Understanding Link Reports
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Link Reports in Google Search Console provide insights into internal and
external links to your site, helping you understand your link profile.
Internal Links show how pages within your site are linked, allowing you to
optimize site structure and user navigation.
External Links highlight backlinks from other domains, which are crucial
for SEO as they can improve your site's authority and search rankings.
Top Linked Pages report shows which pages are most linked to, helping
identify popular content and potential areas for link building.
Linking Text report reveals the anchor text used in links, offering insights
into how other sites describe your content.
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15. Using Search Analytics
How to Use Search Analytics
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Access the Search Analytics report from the Google Search Console
dashboard to review search performance data.
Analyze key metrics such as Clicks, Impressions, CTR (Click-Through
Rate), and Average Position for targeted keywords.
Use filters to segment data by date range, queries, pages, countries,
devices, and search appearance.
Identify high-performing keywords and pages to reinforce successful
SEO strategies.
Detect opportunities for improvement by examining low CTR or high
impression keywords to optimize content accordingly.
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16. Conclusion and Best Practices
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Google Search Console is a vital tool for monitoring and
improving SEO performance.
Regularly check Performance Reports to identify top-performing
keywords and pages.
Use the Index Coverage Report to ensure all important pages are
indexed and fix any errors.
Submit and monitor sitemaps to help Google understand your
site's structure.
Leverage the Mobile Usability Report to enhance mobile user
experience.
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Key Points and Best Practices
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