SXSW 2025 PanelPicker - The Brand Risks and Rewards of Creator Rizz

#GRWM! #OOTD! #travelvlogger! Today we turn to influencers for real life word of mouth but what will it look like tomorrow? 60% of Gen Z want to be full-time influencers… When it’s a career rather than a community, will the advice be as authentic?

This panel will explore how some of the best brands in the U.S. are evolving their creator strategies, balancing the value and pitfalls of co-creation, and having the courage to take risks as a brand marketer.

We’ll answer the question: how does your brand own the narrative when someone else is telling the story?

1. CREATOR RIZZ
THE BRAND RISKS & REWARDS OF

2. INFLUENCING IS NOW
A SOUGHT AFTER
CAREER FOR GEN Z.

3. #GRWM #OOTD #BRIDGERTON
#THINGSTODO #TRAVELVLOGGER

Influencers aren’t new to marketing, but having a whole
generation interested in being one is.

It’s led to a burning question on the minds of some of
the best brands in the U.S. – When it’s a career rather
than a community, will the advice be as authentic?

4. LEADING BRANDS ARE WRITING A NEW PLAYBOOK

5. THE ROLE OF CREATORS
IN THE MARKETING MIX
COME LEARN HOW BRANDS AT THE FOREFRONT ARE RE-IMAGINING