tata kisan sansar

The Tata Kisan Sansar (TKS), set up by private company Tata Chemicals, are a network of farmer centres that provide extension services to help farmers and cultivators in North India. The TKS aims to be a one-stop resource centre, offering a wide range of agricultural services, products, information, and training. The centres particularly aim to facilitate access to technology and information for precision farming.

1. TATA KISAN SANSAR Presented by: Aliya Ali  Roll no:21 IAT RARS, Pattambi

2. ABOUT TKS   Tata Kisan Sansar is a dedicated network of retail stores created by Tata Chemicals that act as a one-stop shop for farm solutions. Tata Chemicals launches Tata Kisan Sansar on October 26, 2004 OBJECTIVE : Help Farmers to Create Value Improve Relationship with Farmers Strengthen the Tata Brand in rural areas Create a new distribution channel for agriculture inputs

3.   LOCATION : They operate in northern and eastern India – Punjab, Haryana, Uttar Pradesh, Bihar and West Bengal.  Over 820 Tata Kisan Sansar (TKS) stores in India that reach out to approximately 2.3 million farmers.

4. Examine the innovativeness in the model and the rationale for the model. Providing rural infrastructure and finance to farmers gaining access to this brave new world.  Right information and find market for farmer.  Giving top priority of knowledge to farmer and improve their yield.  Keep changing the evolving farmer mind-set.  To provide the farmer optimum utilization of balanced primary nutrients

5. Soil and water testing, contract farming and credit facilitation.  All the centres are being computerised and a database of farmers is being built up.  The company is also trying to set up development centres in association with some agricultural universities. They maintain a library of journals and magazines to help the farmers.

6. They can also choose to pay selectively for services.   Offered services at a discount and taken for educational trips to agricultural universities. They also get family insurance coverage.  There are also certain student awards for the children and entertainment events in order to build better relations between farmers and their families.   Agri. professional from the company have interacted with trainers at TKS centres as well as farmers in the field. 

7. CHANNEL STRATEGY It work like hub and spoke model  It is spread across 4 states and 68 districts in the north zone and three states and 20 districts in the east zone  The hub acts as a resource center to a number of TKS outlets, and each TKS services a number of surrounding villages. With 25 resource centers and 497 TKSs, the initiative reaches more than 35 lakh farmers in 23,000 villages.   Each resource center serves 17-18 TKS outlets which in turn serves 30-40 villages.  This ensures all the TKS have backup from the resource centers.

8. These benefits include: Free Soil Testing Accidental Insurance of up to Rs. 1 Lakh Educational trips organized by TCL to various information platforms like plant visits, demo farm visits etc. Free Subscription to the TKS quarterly magazine – the TKS Patrika Annual TKS diary Exclusive Membership Card Exposure to various flora for disseminating and gathering information like crop seminars, Kisan Melas, Agri Exhibitions etc.

9. Agri-inputs Fertilizer : Urea, DAP, MOP, NPK etc Specialty Fertilizers : Zinc Sulphate, Micro Nutrients, Calcium Nitrate, Organics, Water Soluble Fertilizers Seeds : Field Crops, Vegetable Crops Pesticides : Entire range Cattle Feed : Two Grades Farm Tools : Manual Implements, Sprayers, Roofing Sheets, Solar energy devices

10. Agri Services Soil Testing Advisory Services Contract Farming Own Seed Production Application Services Farmer Engagement Programs

11. Relationship building: Farmer membership (individual & group) Accident insurance to members Farmer meets Crop seminars