Tata salt (Desh Ka Namak)

Over the last two decades, Tata Salt has lived up to its claim of being 'Desh Ka Namak'. As of January, 2016, more than 70,000 metric tonnes of Tata Salt is sold through over 16.6 lakh retail outlets reaching 135 million households across the country each month. The brand has managed to achieve these robust figures by consistently delivering health-aware products. The key to the brand's success lies in the superior product quality of Tata Salt.

1. Presented By- Akash Tewari Avinash Tripathi Vikas Pandey Kritika Singh

2. TATA CHEMICALS Parent Company TATA Group Category Consumer goods/ Agrochemicals/ Specialty chemicals Sector Industrial Products Tagline/ Slogan The Human Touch of Chemistry, Responsible Chemistry, The Company that Cares. USP Market leader in the branded and iodized salt segment in India. World’s second largest soda ash producer

3. FACTS Salt every kitchen, every home and almost every dish. Salt is the oldest food flavoring Iodine is an essential micro-nutrient which helps in proper mental development of children and prevents iodine- deficiency disorder in adults. Tata Salt Plus is one of the most cost-effective means of increasing iron intake in daily diet. It can fulfill up to 50 per cent of the family's iron requirement at Rs 18 per month (MRP of 1Kg).

4. Tata Salt - Desh Ka Namak Launched in 1983 as India's first packaged iodised salt in India, as part of the movement to counter iodine deficiency diseases in the country It is produced at one of India's most integrated and inorganic chemical complexes, in a state-of-the-art facility in Mithapur, in western Gujarat It is India's first salt to be made using the vacuum-evaporation technology

5. TATA SALT - DESH KA NAMAK This is a technologically advanced process that evaporates sea brine in steam-heated vacuum evaporators. Today , Tata Salt is the market leader, commanding a share of over 24.7% of the national branded salt category. It has also been consistently named as one of India's most trusted food brands since 2003 (By The Economic Times Brand Equity's 'Most Trusted Brands' survey conducted by AC Nielsen)

6. 'Namak ke Waastey'

7. Tata Salt intends to generate support for the Olympians by virtue of its connect, stature, and reach across the nation and gather millions to cheer for the Indian in Rio. Sagar Boke

8. Campaign Supports Indian Players 117 Indian athletes participated in Rio 2016. 63 men and 54 women, across 15 sports at the Games Shiva Thapa Babita Kumari Inderjeet Singh Avtar Singh

9. # Namak keWaastey - Videos The stories of Shiva Thapa , Babita Kumari , Avtar Singh and Inderjeet Singh are very inspiring. The campaign, # NamakkeWaastey , is a series of videos featuring Shiva Thapa , Babita Kumari and Inderjeet Singh . The short videos narrate the stories of these athletes that how they added many feathers in the cap by bringing home metals at various occasions. Tata Salt has joined hands with IOA as a sponsor of the India contingent representing India at Rio this year .

10. The Campaign “Namak Ke Waastey” The motive of the campaign The objective of the campaign How its been popular to the country citizen The outcome of the campaign

11. Indian Presence 117 participants 63 men, 54 women 15 sports.

12. Impact of campaign TATA Salt is able to carry off the non-verbalized claim of 'DESH KA NAMAK' by virtue of being the market leader in the 5.2-million-tonnes per annum Indian salt market, with a 17 %market share. And if one were to take the branded salt market alone (1.5 mn tonnes/annum ), Tata Salt has an even more respectable 37 %market share ,. There are some 115 national and local brands currently jostling in the Indian market, a function of the extremely low barrier-to-entry this industry offers . The overall salt market in India has been stagnating for some time now and growth has been a mere 1 %. T he branded salt category has been growing at a healthier pace @ 4%, which means that consumers are migrating from the non-branded category.

13. Tata Salt Limited Edition Olympics Packs

14. India’s Olympics Quotient Survey Survey-  https://www.surveymonkey.com/r/TataSaltIndiasOlympicQuotient