TECHNICAL SEO Presentation - InStep Technologies.pptx

The unique requirements and objectives of your business are perfectly addressed by our digital marketing services. Our belief is not in one-size-fits-all approaches to success or uniform packaging. Alternatively, we develop customized plans made just for your business. We serve as your company’s internal GPS, directing it toward its purposes by exploiting expertise.

We work extensively with you to determine the most effective approach to perform keyword research and to create a marketing budget that is in line with your long-term expansion goals. Although lead generation is important, it can occasionally take focus away from other important business development areas. That’s why it’s so important to have a trustworthy marketing partner who knows the nuances of your organization.

Our all-inclusive services include social media management, email marketing campaigns, search engine marketing (SEM), influencer marketing, conversion rate optimization (CRO), public relations (PR), keyword research, content production, and many more.

1. TECHNICAL SEO: BUILDING A STRONG FOUNDATION FOR THE WEBSITE'S SUCCESS INSTEP TECHNOLOGIES

2. What is SEO? SEO stands for Search Engine Optimization The process of improving their website's visibility in search engine results pages (SERPs) Helps users find their website for relevant searches Why is SEO Important? Increased website traffic Improved brand awareness More qualified leads Higher conversion rates Increased sales and revenue

3. The Three Pillars of SEO SEO consists of Three main parts: On-Page SEO, Off-Page SEO and Technical SEO On-Page SEO focuses on optimizing the content and structure of their website pages Off-Page SEO focuses on building backlinks and increasing the authority of their website in the eyes of search engines. (e.g., link building, brand mentions) Technical SEO ensures their website is crawlable, indexable, and mobile-friendly

4. What is Technical SEO Technical SEO is the foundation of SEO Optimizes the technical aspects of the website Makes the website crawlable and indexable by search engines Improves website speed and mobile-friendliness Benefits of Technical SEO Improved search engine rankings Increased organic traffic Better user experience Reduced bounce rates Improved website performance

5. Our Technical SEO Services Website crawling and indexing audit (mentioned previously) Mobile-friendliness optimization Website speed optimization (page load speed and Core Web Vitals) Schema markup implementation Technical SEO error analysis and correction (broken links, 404 errors, etc.) Robots.txt and Sitemap optimization HTTPS security implementation How We Work Initial consultation Website audit Prioritization of recommendations Implementation of technical SEO fixes Ongoing monitoring and reporting

6. Initial consultation - We'll start by getting to know the business, website goals, and target audience. - This helps us understand the specific needs and tailor our SEO strategy accordingly. - We'll also discuss the budget and timeline expectations. Website Audit: - We'll conduct a technical SEO audit of their website. - This audit will identify any technical issues that could be preventing search engines from crawling, indexing, and ranking their website effectively. - Common issues we look for include crawl errors, mobile responsiveness problems, slow page load times, and broken links. How We Work

7. Prioritization of Recommendations: - Once the audit is complete, we'll analyze the findings and prioritize the recommendations based on potential impact. - We'll focus on addressing the most critical issues that will have the biggest impact on the search engine ranking and organic traffic first. - We'll present you with a clear roadmap outlining the recommended fixes. Implementation of Technical SEO Fixes: - We'll work collaboratively with the team to implement the prioritized technical SEO recommendations. - This may involve making changes to the website's code, content structure, and server configuration. - We'll keep you informed throughout the process and address any questions you may have. How We Work

8. Ongoing Monitoring and Reporting: - After implementing the technical SEO fixes, we'll continue to monitor their website's performance. - We'll track key metrics such as website traffic, search engine ranking, and user engagement. - We'll provide you with regular reports that show the progress you're making and identify any areas for further optimization. How We Work

9. Why Choose Us? Experienced and qualified SEO professionals Proven track record of success Data-driven approach Transparent communication Affordable pricing plans Case Studies Cisco Tech Blog Novus Immigration Cisco Panoptica Cisco Meraki Cisco Panoptica Academy Please Have a look at Our All Projects Case Studies - ( https://shorturl.at/suCEH )

10. Plan Name Features Basic Website crawl and indexing audit Mobile-friendliness optimization Core Web Vitals optimization Standard Features included in Basic plan Technical SEO error analysis and correction (up to 50 issues) Robots.txt and Sitemap optimization Advanced Features included in Standard plan In-depth schema markup implementation Ongoing monitoring and reporting (monthly) Priority phone support Plan

11. Contact Details Phone : [email protected] ([phone] Tricity Plaza, Office No. 14, Ground, Peer Muchalla, Zirakpur, Punjab 140603 Address : Email : Thank you Free Consultation: Schedule a free consultation to discuss the website and receive a customized SEO quote.