Technological factors affecting business

pestle analysis

1. TECHNOLOGICAL FACTORS AFFECTING BUSINESS BY : PRAMOD

2. MEANING Business are affected by changes in the technological environment. Technological products are finished goods for use by consumers, while technological process are means by which new products and services are created (or) improved.

3. TECHNOLOGICAL FACTORS INTERNET. MOBILE DEVICE. WIRELESS. SOFTWARE. CLOUD COMPUTING. SPEED CALCULATIONS.

4. ADVANTAGES Increased reach : using information technology a marketer can reach an enormous number of people with just the click of a button . networked technologies give millions people instant access to eachother . example : flipkart , amazon. Speed and flexibility : technology allows advertisers to respond quickly to changes in the marketplace .

5. disadvantages Competition : what makes all these technological developments less than perfect is that they are available to everyone . Homogenization : as marketers all hone in on fastest , most efficient and most affective way of getting public attention the result is a growing deeper homogenization in both products and the way they are promoted .

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