Technology Branding

Some basic methods to show case the technology specialization of an IT company which includes the domain expertise and services offered by the organization

1. TECHNOLOGY BRANDINGINTRODUCTION 01
IT/ITES
Technology
branding PRESENTED BY HUMAN AND EMOTIONS

2. Branding
Introduction
Branding is a set of marketing and
communication methods that help to
distinguish a company or products from
competitors, aiming to create a lasting
impression in the minds of customers.
TECHNOLOGY BRANDINGINTRODUCTION 02

3. TECHNOLOGY BRANDING
01
Online video course 
03
Online technical video course
content developed by
Organization with case studies,
create channel in youtube,
vimeo, website etc. This has to
be done in coordination with
external expert

4. 02
blog pages, facebook page 
Create various technical blog pages, facebook page for different
technology developed by organization, contribution can be
taken from employee or external experts as well but it would be
developed by organization.
TECHNOLOGY BRANDING 04

5. TECHNOLOGY BRANDING
03
coding contest  
05
Sponsor or prepare technical
coding contest by any event
management organization and
Tech-platform.
 ( for fresher and experienced
professional both)

6. 04
member of different forums 
Become member of different forums and platforms like
Nasscom, ISTD, CII, Bengal Chamber of commerce, BOPT and
participate in different collaborative work/discussion
e.g : Nascom product conclave, ICT East by CII, Annual Meet of
ISTD with MHRD, BOPT Meet with Nasscom.
TECHNOLOGY BRANDING 06

7. TECHNOLOGY BRANDING
05
seminars, Job fair and
conference
07
Participate in different
seminars, Job fair and
conference.
E.g – Randstad HR Summit,
Infocom, Jobfairs by TOI,
Manipal.

8. 06
Create a media coverage 
Create a media coverage and tie up with an ad agency and
participate in programmes like CEO speaks, Organise seminars
and webinars of own create an overall brand awareness.
TECHNOLOGY BRANDING 08

9. TECHNOLOGY BRANDING
07
website and
Newsletter
09
Create a more interactive
website and Newsletter
focusing on the technical
domains and services offered.

10. TECHNOLOGY BRANDING
thank you 
10
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