Technology in business communications

1. Use of Technology in Communication 1

2. Topics Covered :- 2 Why Communication Impact of Technology on Communication Impact of Technology on Business Evolution of Technology Phases of Development of Communication Technology Outdated Technologies Current Technologies for Managers Advantages & Disadvantages Related Crimes What Next

3. 3 Satisfy needs in both our work and non work life. We Communicate to : Express our thoughts & feelings. Additionally in Business to establish credibility and goodwill. Why Communication

4. Impact of Technology on Communication 4 Without Technology (about 15 days) With Technology (about 15 seconds)

5. Impact of Technology on Business 5 Globalization : Local business have become international using IT services. e.g. Muchhad Panwalaa in Mumbai Today companies use digital technologies to overcome physical limitations. Companies now see e-commerce as their best chances to operate in global economy. It helped reduced response time.

6. Impact of Technology on Business ( Contd …) 6 Prior to new technology Marketing was a fairly straight-forward manual process where direct mails. Blogging Streaming Media Social Networking Mobile Communication Computers and mobile phones are playing an increasingly valuable role in helping doctors and patients monitor conditions such as diabetes on a daily basis.

7. Evolution of Technology 7

8. Phases of Development of Communication Technology 8 Printing Phase : Oldest communication technology still used in print ads. Telecommunication Phase : It helped business to transmit information over long distance. Interactive Phase : It helped individuals & business units to work together beyond geographical barriers.

9. Outdated Technologies 9 The electromagnetic telegraph is a device for human-to-human transmission of coded text messages. The Pager (Beeper) is a device for one way communication of short messages.

10. Technologies for Managers 10 Use of technology has become indispensible for managers for work in competitive environment. Following are few of mainly used technologies for managers. Electronic Mail Voicemail Communication Cell Phone Communication Teleconference Videoconference Instance Messaging World Wide Web Microsoft Office

11. Electronic Mail 11 Facilitates fast , convenient flow of information among users at various locations and time zones. Increases efficiency. Reduces Cost. Reduces Paper Waste. Lotus Notes & Microsoft Outlook are mainly used email exchange servers for corporates. Gmail, Yahoo, Hotmail are mainly used free email exchanges servers for internet users for formal or informal information.

12. Voicemail Communication 12 Gives flexibility in staying in touch without the aid of a computer. Verbal Communication : Verbal Communication is more effective over written communication .

13. Cell Phone Communication 13 Wireless Communication : Gives flexibility to stay in touch without any location constraint. Verbal Communication : Verbal Communication is more effective over written communication for informal messages. Text Messaging : Short Messaging Service is widely used for small messages.

14. Teleconference 14 It allows live exchange and mass articulation of information among several persons and machines remote from one another but connected by telecommunication system. Also known as teleseminar . Can be done without the aid of computer.

15. Videoconference 15 Provides businesses with the ability to meet and to work with others. Reduces travel cost and time. Gives all benefits of face to face meetings. Can be one to one, one to many & many to many Can be used for training to users, conducting interviews etc. Helps in speed up the decision making.

16. Instant Messaging 16 It is real time email technology. Generally used for informal communication. Helps to communicate with colleagues on issues in no time. Few organizations have accepted it as one of best ways for informal communication and started its own messenger services. Microsoft Office Communicator is one of the most widely used in corporate offices. Gtalk and MSN messengers are commonly used free messengers.

17. World Wide Web 17 The World Wide Web is truly a universal communication medium, reaching broad audience to diverse locations. Types : Extranet Intranet Extranet is used by vendors , suppliers and customers to access information using web. Intranet distributes various information to employees at various locations. Websites & weblogs are widely used web services for provide information to world on web. Blogger & WordPress are one of the most used free weblogs services.

18. Microsoft Office 18 MS office is a suite of interconnected desktop programs, applications and services for computer operating systems . It is universally accepted tools must for any manager. MS Office is well known for being easy to use .

19. Benefits 19 Speed / Time – money can be saved because it’s much quicker to move information around . Cost – it feels free to send an email (although it isn’t); it’s certainly cheaper than phone calls.  Video conferencing saves money on flights and accommodation . Online communication brings families / friends together across distances .

20. Benefits ( Contd …) 20 Education – it’s accessible and there’s lots of free information. Community – it can reduce isolation and provide support systems for people who need it. It’s available 24 / 7 .   People can do shopping / banking / chat at any time they like.   Reduce Corruption : Technology has helped reduce corruption that existed due to traditional way of doing work. E.g. IRCTC.CO.IN

21. Issues 21 Reliance on technology – people don’t bother learning to spell because they use spell-checker et Loss of face-to-face communication may reduce personal touch . There are risks attached to the unknown / hidden elements on the internet . Reliability of information – everyone’s posting so just because something’s on the web doesn’t mean it’s reliable . Viruses, fraud and identity theft are all risks for people using the internet.

22. Related Crime 22 Hacking Viruses Identity theft Fraud etc…

23. What Next 23 Paperless offices. Collaboration Tools : Tools where employees from different location can work on the same object at the same time. (E.g. Google Docs) The Integration of VoIP The Super Computer