Tetra Pak - a brief introduction

Tetra Pak is a Swedish-Swiss multinational food packaging and processing company with head offices in Lund, Sweden and Pully, Switzerland. The company offers packaging, filling machines and processing for dairy, beverages, cheese, ice cream and prepared food, including distribution tools like accumulators, cap applicators, conveyors, crate packers, film wrappers, line controllers and straw applicators.

1. A brief introduction about company and its products TETRA PAK Made By: Joy Dey

2. INTRODUCTION: Tetra Pak is a multinational food packaging and processing company of Swedish origin with HO in Sweden and Switzerland. Tetra Pak offers liquid food packaging solution , packaging solution, processing solutions for dairy products and filling machines. History: Started in 1943 in Sweden & first product launch was milk 1946 , the first Tetra Pak model to demonstrate Dr Ruben Rousing’s idea In 1952 September, the first Tetra Pak filling machine of tetrahedron shape was introduced Vision: “ A package should save more than it costs” “We make food safe and available anywhere ” Mission: “We believe in responsible industry leadership , creating profitable growth in harmony with environmental sustainability and good corporate citizenship” Company Profile Type: Private Industry: Food Packaging Founded: Lund, Sweden (1943) Founder: Ruben Rousing HO: Sweden & Switzerland Area Served: Worldwide Revenue: € 11.5 Billion No of Employee: 24800 + Parent: Tetra Laval Website: www.tetrapak.com

3. SWOT Analysis on Tetra Pak Company Strengths: World’s market leader in aseptic carton (80%) Good corporate culture Economy of scale Good marketing strategies Efficient packing system Credibility to client Weakness: Depends mostly on dairy products Integrated relation is not always good High price as compared to competitors Not completely independent Trust deficit Opportunities: High switching cost that prevent losing customers The growth of alternative beverages The demand for space saving packaging The growing market use of plastic packaging Threats: Increase number of competitors The concern about environment The increase of substitute products

4. The main material in all our packages is paperboard. We use just enough to make the package stable, without adding unnecessary weight. Paperboard is a renewable material, made from wood Paperboard Paperboard is the main material in our cartons. It provides stability, strength and smoothness to the printing surface Polyethylene Polyethylene​ protects against outside moisture and enables the paperboard to stick to the aluminum foil Aluminum foil Aluminum foil ​protects against oxygen and light to maintain the nutritional value and flavors of the food in the package in ambient temperatures. Packaging material for Tetra Pak carton packages

5. Advantages to customers: Increase shelf life of the content Prevent living organisms from entering the pack Prevent harmful radiation from entering the pack Easy to handle After opening the pack it can be used for 4 – 5 days Retains refreshment Disadvantages: The main disadvantage of using a Tetra Pak is that the packaging cannot be completely recycled Higher investment is required

6. Ranges of Tetra Pak Tetra Fino Tetra Rex Tetra Wedge Tetra Top Tetra Recart Tetra Brik Tetra Prisma

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