That Migration Went Well... NOT! SEontheBeach presentation
deCabbit
43 views
91 slides
Jun 20, 2024
Slide 1 of 91
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
About This Presentation
The SEontheBeach deck but WITHOUT the interesting bits as you had to attend to get them. This covers a number of different migrations of different types and the outcomes of various technical fixes (or not!)
Slide Content
@JudithLewis
Well That Domain Migration
Went Well… NOT!
Well That Domain Migration
Went Well… NOT!
@JudithLewis
@JudithLewis
➡Run DeCabbit Consultancy specialising in global
digital marketing consultancy
➡Online since 1985, online marketing since 1996
➡Sits on board of directors of the Academy of
Chocolate
➡Technical Lead of the WBA think tank in
Switzerland
➡Contact: [email protected]
AM I
Who
Obligatory slide !
Judith Lewis
➡Run DeCabbit Consultancy specialising in global
digital marketing consultancy
➡Online since 1985, online marketing since 1996
➡Sits on board of directors of the Academy of
Chocolate
➡Technical Lead of the WBA think tank in
Switzerland
➡Contact: [email protected]
AM I
Who
Obligatory slide !
Judith Lewis
@JudithLewis
GIN FOR QUESTIONS
GIN FOR QUESTIONS
@JudithLewis
@JudithLewis
@JudithLewis
@JudithLewis
Hreflang needed sorting out so I
provided recommendations
Hreflang needed sorting out so I
provided recommendations
@JudithLewis
@JudithLewis
@JudithLewis
@JudithLewis
@JudithLewis
Client changed the menu we designed
together without telling me…
Client changed the menu we designed
together without telling me…
@JudithLewis
@JudithLewis
Getting mad sometimes
works… damage reversed fast
& still growing
Getting mad sometimes
works… damage reversed fast
& still growing
@JudithLewis
@JudithLewis
@JudithLewis
At least clients
implement our
audit results
right?
At least clients
implement our
audit results
right?
@JudithLewis
Not always…
Site went live with broken hreflang
Just use Google Translate they said…
Not always…
Site went live with broken hreflang
Just use Google Translate they said…
@JudithLewis
@JudithLewis
@JudithLewis
I fixed it and there were other problems
which were fixed bit by bit FTW!
I fixed it and there were other problems
which were fixed bit by bit FTW!
@JudithLewis
@JudithLewis
@JudithLewis
So I do my
handover to
the in-house
team…
So I do my
handover to
the in-house
team…
@JudithLewis
@JudithLewis
Me
Me
@JudithLewis
So I go off to do
other projects
but I’m still on
Slack to be
helpful and see
this exchange…
So I go off to do
other projects
but I’m still on
Slack to be
helpful and see
this exchange…
@JudithLewis
“…non-
organic
traffic was
not
considered.”
“…non-
organic
traffic was
not
considered.”
@JudithLewis
@JudithLewis
“…a good
takeaway
for future
purge
projects.”
“…a good
takeaway
for future
purge
projects.”
@JudithLewis
Insert sarcasm
Insert sarcasm
@JudithLewis
@JudithLewis
@JudithLewis
Caught this *just* before it was deleted too
Caught this *just* before it was deleted too
@JudithLewis
@JudithLewis
But when
consolidating
content they
kept the best
performing
pages, right..?
But when
consolidating
content they
kept the best
performing
pages, right..?
@JudithLewis
ARE YOU
KIDDING ME?!?!?
ARE YOU
KIDDING ME?!?!?
@JudithLewis
@JudithLewis
@JudithLewis
Broken hreflang – and when it gets
fixed each new push to live it’s
broken again
Broken hreflang – and when it gets
fixed each new push to live it’s
broken again
@JudithLewis
42
Trying
to not
cry
42
Trying
to not
cry
@JudithLewis
@JudithLewis
While I was in-house part time…
new YMYL site
While I was in-house part time…
new YMYL site
@JudithLewis
@JudithLewis
Then I left to work on other projects…
Then I left to work on other projects…
@JudithLewis
@JudithLewis
When the
client is
perfectly
optimised
then…
When the
client is
perfectly
optimised
then…
@JudithLewis
Changed website design to minimise content
Changed website design to minimise content
@JudithLewis
@JudithLewis
Good thing
the devs
know what
they are
doing!
Good thing
the devs
know what
they are
doing!
@JudithLewis
Or do they..?
Or do they..?
@JudithLewis
@JudithLewis
Two is better than one, right?
NO!
Two is better than one, right?
NO!
@JudithLewis
Not if they are different
Not if they are different
@JudithLewis
Devs
Devs
@JudithLewis
@JudithLewis
https://www.searchenginejournal.com/common-hreflang-tag-mistakes/455073/
Pointing to the homepage, not the
right page
https://www.searchenginejournal.com/common-hreflang-tag-mistakes/455073/
Pointing to the homepage, not the
right page
@JudithLewis
@JudithLewis
@JudithLewis
Trying to fix the CLS they
did but it impacted LCP
because they changes the
way the page loaded to
stop it loading too quickly
so stop the shift as the
images loaded and then
fixed that only to affect LCP
because…
Slow page but the devs
solved the CLS issue…
Right?
Trying to fix the CLS they
did but it impacted LCP
because they changes the
way the page loaded to
stop it loading too quickly
so stop the shift as the
images loaded and then
fixed that only to affect LCP
because…
Slow page but the devs
solved the CLS issue…
Right?
@JudithLewis
@JudithLewis
@JudithLewis
Why isn’t Google showing all our pages ?
Because a sitemap and sitemap index are different…
Why isn’t Google showing all our pages ?
Because a sitemap and sitemap index are different…
@JudithLewis
XML sitemap guidance
https://developers.google.com/search/docs/crawling-indexing/sitemaps/large-sitemaps
XML sitemap guidance
https://developers.google.com/search/docs/crawling-indexing/sitemaps/large-sitemaps
@JudithLewis
@JudithLewis
@JudithLewis
There are ways to fix all
this though…
There are ways to fix all
this though…
@JudithLewis
@JudithLewis
A solid checklist is a must!
https://docs.google.com/spreadsheets/d/1XB26X_wFoBBlQEqecj7HB
79hQ7DTLIPo97SS5irwsK8/edit#gid=1975121463
A solid checklist is a must!
https://docs.google.com/spreadsheets/d/1XB26X_wFoBBlQEqecj7HB
79hQ7DTLIPo97SS5irwsK8/edit#gid=1975121463
@JudithLewis
My QA Checklist for SEO
My QA Checklist for SEO
@JudithLewis
@JudithLewis
BE
READY
BE
READY
@JudithLewis
Migration was SEO-led
Migration was SEO-led
@JudithLewis
Migration was SEO-led
Migration was SEO-led
@JudithLewis
@JudithLewis
SEO-led content consolidation &
optimisation
SEO-led content consolidation &
optimisation
@JudithLewis
@JudithLewis
How long will it take to
get the rankings back
when you switch URLs?
How long will it take to
get the rankings back
when you switch URLs?
@JudithLewis
@JudithLewis
How long will it take to get the
rankings back when you switch URLs?
How long will it take to get the
rankings back when you switch URLs?
@JudithLewis
Sometimes though….
Sometimes though….
@JudithLewis
Switching back did *NOT* work
Switching back did *NOT* work
@JudithLewis
@JudithLewis
Put underperforming URLs into XML
sitemaps
Put underperforming URLs into XML
sitemaps
@JudithLewis
@JudithLewis
Attendees
got the
tips
Attendees
got the
tips
@JudithLewis
@JudithLewis
@JudithLewis
@JudithLewis
You Can Find Me Online
Twitter: @JudithLewis
@Decabbit
LinkedIn: https://uk.linkedin.com/in/judithlewis
Web: https://www.decabbit.com
SlideShare: https://www.slideshare.net/decabbit/
You Can Find Me Online
Twitter: @JudithLewis
@Decabbit
LinkedIn: https://uk.linkedin.com/in/judithlewis
Web: https://www.decabbit.com
SlideShare: https://www.slideshare.net/decabbit/
Download
Download Slideshow Get the original presentation fileQuick Actions
Statistics
- Views 43
- Slides 91
- Age 531 days
Related Slideshows
83
The Ins and Outs of Sports Sponsorship: What Characterizes the Best Deals and Activations
NeilHorowitz
36 views
50
Commerce at the Limit - Marketecture - October 2025_v5.pptx
EricSeufert
370 views
13
Marketing Environment and navigating changes
neetinaag
30 views
34
FAMILY_PLANNING_METHODS available for women
Isaiah47
27 views
8
himani .8.pptx this is about marketing presentation that how marketing control works
sakshi287109
29 views
54
GAT NEW.pptxfgjjkkkbhhhjjjjiiiuuuuuu8uy4rr
SirajudinAkmel1
28 views