The 15 Minute Breakdown: 2024 Beauty Marketing Study

Are you ready to paint the town red with your beauty marketing expertise? Get ready to shake up your strategies and dive deep into the world of beauty marketing. From the rise of influencer marketing to the growing prominence of digital platforms, staying ahead of the curve is essential for marketers seeking to make an impact.

Join Tinuiti’s Director of Research as he navigates through a treasure trove of data derived from our extensive 2024 Beauty Study. From decoding the shopping habits of different generations to uncovering the digital hotspots for beauty buffs, don’t miss your chance to join the beauty elite and make waves in the industry. Grab your front-row seat now for Tinuiti’s glam-packed webinar where you’ll be the first to receive Tinuiti’s Beauty Study.

1. 2024 Beauty
Marketing
Study
How New Platforms, Changing Technology, and
the Rise of Gen Z Are Shaping Beauty Shopping

2. Today’s Logistics
Recording & slides will be in your inbox later today
Use the chat to ask questions for our live Q&A
Log back anytime with same link
Join our poll questions -
including if you want to talk to our teams after!
Katherine Bishop
Marketing Webinars Specialist

3. DIGITAL-FORWARD BRANDS .


FUELING FULL-FUNNEL OUTCOMES FOR THE WORLD’S MOST
NOTE: Adjust bottom white logos, as needed, prioritizing logos that are already approved for visibility on our website. Copy logos from this resource

4. Have you ever used digital tools like
filters to try on a beauty product
before making a purchase?
●Yes
●No

5. Our Speakers
MARK BALLARD
Director, Research

6. 2024 Beauty Marketing Study
6

7. Nearly Half of Beauty
Shoppers Discover
Products Through Social
Media with TikTok as Most
Popular Among Gen Z
7

8. Social Media Especially Important for Product
Discovery for Gen Z
62% Among
Gen Z

9. Facebook Barely Outpaces TikTok for Beauty Product
Discovery

10. …But Not Among Gen Z

11. Instagram Would be the Biggest Beneficiary of a TikTok
Ban

12. AI/AR Role in Beauty
Product Personalization is
Bigger for Younger
Shoppers, But Still
Secondary
12

13. Over Half of Gen Z Respondents Said That They Had
Virtually Tried Out a Beauty Product Before Purchasing

14. Questionnaires Most Frequently Used for
Personalization
Younger generations were more likely to seek out personalized recommendations
through any of the five methods asked about it in this survey

15. Beauty Brands Looking to
Resonate with Most
Consumers Should
Highlight Product Safety
and Diverse Product
Offerings
15

16. Non-Toxic Ingredients and Range of Options Most
Important Attributes for Beauty Shoppers

17. Gen Z Less Likely to Say Most Key Attributes are
Important to Their Beauty Product Purchases

18. 1.34% of Gen Z most often discover beauty
products on social through TikTok, about half of
those would turn to Instagram if TikTok is
banned.
2.Consumers may be a bit fuzzy on AI/AR
terminology, but it is more commonly used by
younger generations.
3.Beauty products being “non-toxic” was most
important attribute.

Key
takeaways
18

19. Q&A
19
MARK BALLARD
Director, Research

20. 20
Click the link in your
browser ➜
2024 Beauty
Marketing Study
How New Platforms, Changing Technology, and the
Rise of Gen Z Are Shaping Beauty Shopping

21. Thank you