The 27 Archetypes of Conscious Content Consumers

Resonance Over Reach: A guide for entrepreneurs creating conversations with the buyers of the future

1. RESONANCE OVER REACH
A STAND-ALONE VIBRATIONAL MARKETING METHODOLOGY AND MODULE 1 OF VIBRATIONAL MARKETING INSTITUTE'S CURRICULUM
MARKETING FOR THE CONSCIOUS CONTENT CONSUMER

2. PROGRAM OUTLINE
THE ENERGY: KNOWING ME, KNOWING YOU
- THE 12 REALMS OF CONSCIOUSNESS
- THE ENERGY OF DOING VERSUS BEING
- RESONANCE OVER REACH
- RED PORTAL OR VIOLET PORTAL
THE IMPLEMENTATION: DISSOLVING ME VERSUS YOU
- THE NEW CONTENT CONSUMER
- WHO'S IN THE ROOMS?
- THE 27 ARCHETYPES OF THE NEW CONTENT CONSUMER
- HOW TO USE
Allison Wentworth Ross | Violet Portal

3. THE ENERGY
KNOWING ME, KNOWING YOU
Allison Wentworth Ross | Violet Portal

4. The 12 Realms of Consciousness
FROM PHYSICAL TO QUANTUM
Allison Wentworth Ross | Violet Portal
1D – Mineral/core consciousness
2D Elemental/plant/animal consciousness
3D – Human/earth consciousness (duality)
4D – Astral/transitional consciousness
5D – Unity consciousness
6D – Sacred geometry/template consciousness
7D – Oversoul consciousness
8D – Galactic consciousness
9D – Christ consciousness/unity grid
10D – Solar logos consciousness
11D – Universal logos/mind
12D – Source consciousness

5. CONTRACTION
Visibility
Engagement
Sale Authenticity
EXPANSION
Reciprocity
Empathy
T
THE ENERGY OF DOING VERSUS BEING
SALES FUNNELS QUANTUM FIELDS
THE PAST PULLS YOU BACK THE FUTURE PULLS YOU FORWARD
Allison Wentworth Ross | Violet Portal
TRADITIONAL MARKETING VERSUS VIBRATIONAL MARKETING

6. T
WHEN TO BROADCAST? WHEN TO CONNECT?
CONTENT
CREATOR
CONTENT 
CONTENT 
CONSUMER
CONTENT
CREATOR
CONTENT 
CONTENT 
CONSUMER
REACH RESONANCE
RESONANCE OVER REACH
Allison Wentworth Ross | Violet Portal
KNOWING
ME
KNOWING
YOU

7. T
RED PORTAL CONTENT VS VIOLET PORTAL CONTENT
RESONANCE OVER REACH
CONTENT
CREATOR
CONTENT 
CONTENT 
CONSUMER
CONTENT
CREATOR
CONTENT 
CONTENT 
CONSUMER
Personalised
Personalised
Personalised
NOISE FILTERS
Allison Wentworth Ross | Violet Portal
KNOWING
ME
KNOWING
YOU

8. T
THE 27 ARCHETYPES OF CONSCIOUS CONTENT CONSUMERS
CONTENT
CREATOR
CONTENT 
CONTENT 
CONSUMER
CONTENT
CREATOR
CONTENT 
CONTENT 
CONSUMER
REACH
Archetype 1
Archetype 14
Archetype 27
NOBODY IN
PARTICULAR
UNIQUE TO EACH
ARCHETYPE
RESONANCE
RESONANCE OVER REACH
Allison Wentworth Ross | Violet Portal
KNOWING
ME
KNOWING
YOU

9. T
KNOWING ME? KNOWING YOU?
RED PORTAL OR VIOLET PORTAL
REACH RESONANCE
Archetype 1
Archetype 14
Archetype 27
NOBODY IN
PARTICULAR
UNIQUE TO EACH
ARCHETYPE
Allison Wentworth Ross | Violet Portal
KNOWING
ME
KNOWING
YOU
3D-CONSCIOUSNESS 5D-CONSCIOUSNESS

10. 3D-CONSCIOUSNESS 5D-CONSCIOUSNESS
T
RED PORTAL OR VIOLET PORTAL?
WHAT ARE YOUR POTENTIAL BUYERS CHOOSING?
EVERY NOW IS A PORTAL
THE PAST PULLS YOU BACK THE FUTURE PULLS YOU FORWARD
Allison Wentworth Ross | Violet Portal

11. KNOWING 
ME
KNOWING       
YOU
T
RED PORTAL OR VIOLET PORTAL
REACH RESONANCE
UNIQUE TO EACH
ARCHETYPE
NOBODY IN
PARTICULAR
Allison Wentworth Ross | Violet Portal
WHAT ARE YOU CHOOSING?
3D-CONSCIOUSNESS 5D-CONSCIOUSNESS

12. T
RESONANCE OVER REACH
Resonance over reach is a strategy. A vibrational marketing strategy.
- Vibrational because “Resonance happens when the frequency of the initial object's
vibration matches the resonant frequency or natural frequency of the second object.”
(study.com)
- Marketing because you, as the content creator, are one object, and the people you’re here
to serve is the other.
So “resonance over reach” is matching your frequency to the frequency of your audience
and expressing it through your content.
YOU YOUR AUDIENCEYOUR CONTENT
Allison Wentworth Ross | Violet Portal

13. Allison Wentworth Ross | Violet Portal
THE IMPLEMENTATION
DISSOLVING ME VERSUS YOU

14. 1a. Discerning: 
Whether one God, many gods, or no god, this archetype keeps their spiritual views and
practices separate from their everyday life. To keep the peace: spirituality, business, and
career are not to be mixed.
1b. Blending: 
When the situation calls for it, they bring their spiritual views and practices into everyday
situations. To honour both aspects of self: there is overlap between their spirituality and
business or career.
1c. Integrated: 
For this archetype, there is no separation between their spiritual practices and their
everyday practices. There is only one aspect of self: the body is a channel for Source to
flow through.
Allison Wentworth Ross | Violet Portal
THE NEW CONTENT CONSUMER
LEVEL 1 - SPIRITUALITY IN BUSINESS

15. 2a. Problem-solver: 
This archetype consumes content to find solutions to problems. Whether urgency or
curiosity, whether for themselves or a bigger scale, they’re on a mission.
2b. Explorer: 
They’re driven by different perspectives of similar topics. While it may be as part of
solving a problem, it’s at a different stage of their information-gathering process.
2c. Learner: 
This archetype consumes information as a life-long learner. They desire to be part of
conversations about what's yet to come and their contribution to creating it.
Allison Wentworth Ross | Violet Portal
THE NEW CONTENT CONSUMER
LEVEL 2 - MOTIVATION FOR READING, LISTENING TO, OR VIEWING

16. 3a. Do-it-myself (M): 
When they’re ready, if they’re ever ready, they’ll go searching for what they’re willing to pay for.
This archetype shies away from practices and platforms that force marketing and advertising on
their visitors. Stage in their buying process: Unaware
3b. Do-it-with-me (W): 
While they’ll only spend money when they’re ready, they don’t mind the occasional nudge about
what’s on the market. They don’t mind putting in the effort to block ads or pay for ad-free content
on their favourite content platforms. Stage in their buying process: Searching 
3c. Do-it-for-me (F): 
Hand it to them! They want the full information search and purchase experience at the same time.
With gusto, they click through many of the ads and offers that appear in their feed. Stage in their
buying process: Ready
Allison Wentworth Ross | Violet Portal
THE NEW CONTENT CONSUMER
LEVEL 3 - APPROACH TO RECEIVING MARKETING AND SALES MESSAGES

17. Who's in the Yellow room?
Readers, viewers, and listeners who prefer to 
discern between spirituality and business or career.
Who's in the Green room?
Readers, viewers, and listeners who blend
spirituality with business or career when relevant.
Who's in the Orange room?
Readers, viewers, and listeners who integrate
spirituality into business or career.
WHO'S IN THE ROOMS?
Allison Wentworth Ross | Violet Portal

18. What’s their motivation, in the moment they’re
reading, listening to, or viewing your content?
Allison Wentworth Ross | Violet Portal
Solutions
Perspectives
New thought

19. Marketing: Yay, maybe, or nay?
Allison Wentworth Ross | Violet Portal
No!
Open to it...
Yes!

20. 27 Archetypes as Symbols: Yellow room
Allison Wentworth Ross | Violet Portal
Discerning, solutions, no marketing
Discerning, solutions, some marketing
Discerning, solutions, always marketing
Discerning, perspectives, no marketing
Discerning, perspectives, some marketing
Discerning, perspectives, always marketing
Discerning, new thought, no marketing
Discerning, new thought, some marketing
Discerning, new thought, always marketing

21. 27 Archetypes as Symbols: Green room
Allison Wentworth Ross | Violet Portal
Blended, solutions, no marketing
Blended, solutions, some marketing
Blended, solutions, always marketing
Blended, perspectives, no marketing
Blended, perspectives, some marketing
Blended, perspectives, always marketing
Blended, new thought, no marketing
Blended, new thought, some marketing
Blended, new thought, always marketing

22. 27 Archetypes as Symbols: Orange room
Allison Wentworth Ross | Violet Portal
Integrated, solutions, no marketing
Integrated, solutions, some marketing
Integrated, solutions, always marketing
Integrated, perspectives, no marketing
Integrated, perspectives, some marketing
Integrated, perspectives, always marketing
Integrated, new thought, no marketing
Integrated, new thought, some marketing
Integrated, new thought, always marketing

23. T
YOUR ZONE: 1 to 9 YOUR ZONE: 10 to 18 YOUR ZONE: 19 to 27
I separate spirituality &
business
Solutions
Perspectives
New thought
Unaware
Seeking
Ready
Solutions
Perspectives
New thought
Unaware
Seeking
Ready
Solutions
Perspectives
New thought
Unaware
Seeking
Ready
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
I merge spirituality &
business
I integrate spirituality &
business
Allison Wentworth Ross | Violet Portal
CHOOSE YOUR LANE, CHOOSE YOUR IDENTITY

24. T
MATCH THEIR LANE, MATCH THEIR IDENTITY
1. DMP
2. DWP
3. DFP
4. DME
5. DWE
6. DFE
7. DML
8. DWL
9. DFL
10. BMP
11. BWP
12. BFP
13. BME
14. BWE
15. BFE
16. BML
17. BWL
18. BFL
19. IMP
20. IWP
21. IFP
22. IME
23. IWE
24. IFE
25. IML
26. IWL
27. IFL
Allison Wentworth Ross | Violet Portal

25. Allison Wentworth Ross | Violet Portal
1. Ask, 2. Map, 3. Create
1. Am I speaking to all rooms? Or just the yellow? Just the orange? Just the green?
2. Is my content addressing solutions? Perspectives? New thought?
3. Did my audience say no to receiving marketing or sales messages? Or maybe? Or yes?

26. Hello, I’m Allison (Wentworth) Ross.
Resonance Over Reach is being run as a do-it-yourself,
private, or group program depending on your needs. Please
visit Violet Portal for more information about the right fit
for you.
I look forward to seeing you on the other side x
IF CHOOSING VIOLET PORTAL RESONATES
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