The art of AI in Marketing : Building smarter strategies
TatianaCortsCardona1
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16 slides
May 20, 2024
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About This Presentation
How to build better Marketing Strategies with AI support.
Size: 2.79 MB
Language: en
Added: May 20, 2024
Slides: 16 pages
Slide Content
THE ART OF AI IN MARKETING:
BUILDING SMARTER STRATEGIES
THE ART OF AI IN MARKETING:
BUILDING SMARTER STRATEGIES
AI HAS NOT REWRITTEN MARKETING’S RULES ,
IT’S WRITTEN A NEW PLAYBOOK.
AI HAS NOT REWRITTEN MARKETING’S RULES ,
IT’S WRITTEN A NEW PLAYBOOK.
68%
of marketing leaders predict
unprecedented growth with AI
integration.
report investments in AI
tools with a positive ROI and
improved productivity
62%
THE AI REVOLUTION IN MARKETING
MAGNETINGMAGNETING
Source: Hubspot MKTG report
THE GENERATIVE AI IS THE CHEFTHE GENERATIVE AI IS THE CHEF
YOU CHOOSE...YOU CHOOSE...
YOU SUPPLY THE CHEF WITH VERY BASIC INGREDIENTESYOU SUPPLY THE CHEF WITH VERY BASIC INGREDIENTES
OR YOU SUPPLY WITH DELUXE INGREDIENTS OR YOU SUPPLY WITH DELUXE INGREDIENTS
PREPRE DURINGDURING POSTPOST
LET'S JUMP INTO ACTIONLET'S JUMP INTO ACTION
MARKETING PLANMARKETING PLAN
HOME DECO ITEMS COMPANY
PORTFOLIO MADE OF RECYCLABLE MATERIALS
FOCUS ON EUROPEAN MARKET EXPANSION
HOME DECO ITEMS COMPANY
PORTFOLIO MADE OF RECYCLABLE MATERIALS
FOCUS ON EUROPEAN MARKET EXPANSION
MARKETING PLANMARKETING PLAN
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Market analysis Objectives definition
Content creation
and actions
Results
evaluation
Market research for the sustainable decoration sector made from recyclable materials in Europe
Current and potential demand
Identify key consumer segments (demographic characteristics and purchasing preferences)
Main competitors
Assess emerging trends in sustainability and recycling applied to interior decoration
Strategic recommendations
Prompt
Market Research
Act as a Marketing Market Research expert and generate a comprehensive market research for the
sustainable decoration sector made from recyclable materials. The research should include a detailed
analysis of the current and potential demand for sustainable decoration products. Identify key consumer
segments interested in eco-friendly decor, including their demographic characteristics and purchasing
preferences. Analyze the main competitors in this market niche, highlighting their strategies, most popular
products, and market shares. Assess emerging trends in sustainability and recycling applied to interior
decoration. Provide strategic recommendations for entering or expanding in this market. . Ensure that the
analysis is grounded in recent market research and relevant data and generate the information in table format.
Prompt
Market Research
Prompt
Objectives
SMART objectives
Launching and expanding a brand of recycled decoration elements in Europe
Each objective must be measurable, with clear indicators
Finally, set clear deadlines for each objective, with specific dates
Include goals to penetrate new markets within Europe, enhance customer loyalty, and
optimize digital marketing strategies.
Prompt
Objectives
Act as a Marketing expert and create SMART objectives for a marketing plan aimed at launching and expanding a
brand of decoration elements made of recycled materials in Europe. The objectives should be specific, detailing
key actions to increase visibility and adoption of the product in specific European markets. Each objective must be
measurable, with clear indicators such as percentage increase in sales, growth in customer base, or
improvement in brand recognition. They should be relevant to positioning the brand as a leader in sustainability
and innovative design. Finally, set clear deadlines for each objective, with specific dates. Include goals to
penetrate new markets within Europe, enhance customer loyalty, and optimize digital marketing strategies
Ask me any additional information you need to define the objectives.
Prompt
Strategies and
content
A realistic photo of a modern lamp made of recyclable
glass in tha shape of a orchid flower located in a
minimalist and elegant room.
CREATIVITY ISN'T DEAD IN THE AGE OF AI.
AI CAN SPARK NEW IDEAS AND FUEL CREATIVE BRAINSTORMING SESSIONS,
LEADING TO GROUNDBREAKING CAMPAIGNS.
CREATIVITY ISN'T DEAD IN THE AGE OF AI.
AI CAN SPARK NEW IDEAS AND FUEL CREATIVE BRAINSTORMING SESSIONS,
LEADING TO GROUNDBREAKING CAMPAIGNS.