The Automation Revolution in SEO with N8N - RTL Academy

These slides are from the webinar “The Automation Revolution in SEO with N8N,” presented by Liam Lesani at RTL Academy. With around 250 participants, the webinar offered a comprehensive and engaging look at the role of no-code automation tools and the growing importance of automation in SEO in 2025.

1. The Automation Revolution in
SEO w. N8N
By Liam Lesani
RTL Academy

2. Outline
●SEO is not dead, Itʼs deprecated.
●Why automation matters in SEO 2025
●Common SEOs challenges
●Approaches for Automation: Programming vs. No-code automation tools
●Is it the best choice?
●Required Skills for SEOs
●N8N vs. other No-code automation tools
●Practical Use Cases w. N8N
●Building Your First SEO Workflow in N8N
●Best Practices for Building an SEO Workflow in N8N
●Common mistakes in automation
●Next Step

3. Meet
Your Host
RTL Academy

4. About Me
●SEO Team Lead @ Welltopia Pharmacy
●Tech SEO  Digikala
●Ex-Technical SEO Consultant @ Emajorelle

5. SEO is not dead,
It’s deprecated.
RTL Academy

6. SEO is not dead, Itʼs deprecated.
“if you said thatʼs all you're doing is SEO,
what youʼre doing is deprecated.ˮ
Mike King - CEO @ iPullRank

7. DEAD
Transformation

11. Itʼs Still SEO!

12. Itʼs Still SEO!

13. Why automation matters
in SEO 2025
RTL Academy

14. Why automation matters in SEO 2025
●Integration of AI & Automation: From automation to insight and action
●Speed = Competitive Advantage: Thriving in a fast-moving space
●Cost Efficiency & Consistency: Reducing human resource dependency
●Human Creativity > Repetition

15. Common
SEOs challenges
RTL Academy

16. Common SEO challenges that can be automated
●Repetitive Tasks: Content briefs, content quality checks, trend detection, and
similar activities.
●Reporting & Data Consolidation: Weekly or monthly reports, Forecasting, and
things on those lines.
●Monitoring: Technical health, SERP & competitor, spam links, and related aspects.
●Audits: Technical audits and other evaluations.

17. Approaches
for Automation
RTL Academy

18. Approaches for Automation
●Programming languages: Python, Go, Js
●No-code automation tools: N8N, Make, Zapier

19. Is it the
Best choice?
RTL Academy

20. Common Challenges
●Demands advanced technical skills.
●Writing, testing, and maintaining scripts is time-consuming.
●Scaling workflows across large sites is challenging.
●Handling complex API integrations and authentication can be difficult.
●Higher risk of errors and bugs disrupting automation.
●Monitoring execution processes and logs can be cumbersome.
●Adapting quickly to platform changes is hard.
●Maintenance overhead grows as projects become larger.

21. Required Skills
for SEOs
RTL Academy

22. Required Skills for SEOs Using No-Code Automation Tools
●SEO Strategy: Understand the bigger picture: KPIs, content goals, and ranking
priorities.
●Workflow Design: Ability to map processes visually, identify bottlenecks, and
create efficient automation sequences.
●Data Logic & Analysis: Comfort with handling data, setting conditions, filters,
triggers, and understanding cause-effect relationships.
●Problem-Solving Mindset: Curiosity and passion for finding creative solutions to
repetitive or complex SEO tasks.
●Technical Familiarity Optional but Helpful): Basic understanding of APIs, JSON, or
spreadsheets to extend workflow capabilities.

23. N8N vs.
Other No-code automation tools
RTL Academy

24. N8N vs. Other No-code automation tools
●Flexibility & Control: Open-source, self-hosted or cloud, fully customizable
workflows.
●Cost: Free self-hosted
●Data Privacy & Security
●Integrations: Hundreds of prebuilt integrations + ability to connect to any API via
HTTP requests.
●Scalability & Complexity: Handles complex, multi-step workflows, ideal for
large-scale SEO automation.
●Community & Support: Growing open-source community, strong developer
support, active forum.

25. Practical Use Cases
w. N8N
RTL Academy

26. Practical Use Cases w. N8N
1. Topical Authority Automation
-Query Discovery
-Query Expansion
-SERP-based Clustering
-Content Brief Generation
-Content Production
-QC Content
-Post-publish Analysis
2. SEO Analyzer Dashboard

27. Building Your First SEO
Workflow in N8N
RTL Academy

28. Best Practices for Building an
SEO Workflow in N8N
RTL Academy

29. Best Practices for Building an SEO Workflow in N8N
●Modular Design: Build each sub-workflow to handle one specific task, making the system
easier to maintain, debug, and scale similar to OOP principles in Python.
●External Data Storage: Use n8n only as an orchestrator and store large datasets externally
in systems like BigQuery, Google Sheets, etc.
●Error Handling & Reliability: Implement dedicated error workflows, retry logic, and
structured logging to ensure stability and quick recovery from failures.
●Version Control & Documentation: Keep workflows under Git version control and
document their purpose, inputs, and outputs for better collaboration and traceability.
●Start with an MVP, then scale it: Begin with a minimal viable version to validate the
concept before introducing more complexity or automations.
●Cost Efficiency & Performance: Optimize workflows to minimize API usage and
processing time, especially for data-heavy or SERP-related operations.

30. Common mistakes
In automation
RTL Academy

31. Common mistakes In automation
●Automating Without a Strategy: Building workflows without clear SEO goals or
KPIs often leads to wasted effort and meaningless output.
●Over-Automation: Trying to automate everything, including tasks that need human
judgment.
●No Error Handling or Monitoring: Ignoring failed tasks, broken APIs, or misfires can
lead to data loss or false reports.
●Lack of Documentation: Forgetting to document how workflows are built makes
future maintenance difficult.
●Not Testing Before Scaling: Deploying large automations without testing small
samples can create widespread errors.
●Ignoring Updates: Tools, APIs, and integrations change frequently; outdated nodes
or tokens can silently stop automations.

32. Next Step
RTL Academy

33. Follow Me
RTL Academy