The Creative Process.pptx

creative thinking

1. Required READING:

2. Creative & Innovative offerings DIFFER DELIVER DELIGHT

3. How Do You Generate Creative Outputs?

4. “Creativity is a process of having original ideas that have value.” Sir Ken Robinson WHAT IS CREATIVITY?

5. INSPIRATION IDEATION INCUBATION IMPLEMENTATION The Innovation Process

6. The Innovation Process and the 3M Post-It Note

7. Finding an opportunity or a problem to solve. INSPIRATION

8. Generating solutions. IDEATION

9. Refining & testing solutions. INCUBATION

10. IMPLEMENTATION Launching the new innovation!

11. Finding the PROBLEM or OBJECTIVE to solve. Generating several IDEAS. Screening ideas & testing until a new SOLUTION is created. Commercializing the new SOLUTION. The Innovation Process

12. Finding the PROBLEM or OBJECTIVE to solve. Generating several IDEAS. Screening ideas & testing until a new SOLUTION is created. Commercializing the new SOLUTION. The Innovation Process INSPIRATION IDEATION INCUBATION IMPLEMENTATION