The Crystal Building - A Sustainable Cities Initiative by Siemens

Recently opened, and the venue for the Sustainable Events Summit 2013, The Crystal Building in London has sustainability at its very core. Here, we learn more about this unique development and what conference centre like this mean for the future of the Events Industry.

2. The Concept

3. The Crystal is located in East London, a destination of extreme regeneration, 10 minutes from the
Olympic Park, London City Airport and next to the recently launched Emirates Cable Car. The
location is becoming as attractive as the building with a host of leisure, retail and residential projects
emerging with the Excel, Westfield Shopping Centre and 02 leisure district within easy reach.

4. The Crystal
•£30million investment from Siemens, who own a market share
worth of £300bn in the Water, Energy, Power, Transport and
Healthcare industries
•BREEAM AND LEED international assessments for energy efficient
buildings
•The Key Partners in the creation of the building were
Pringle Brandon, Arup, Wilkinson Eyre, Event
Communications, ISG and Turner & Townsend
•Building is a Think Tank for ideas, home of Siemens Centre of
Competence, focusing on building global sustainable partnerships
•The Mayor of London Boris Johnson opened the building in
September

5. 10 Facts on The Crystal
•Ground Source Heat Pumps supply 100% of The Crystal’s heating
and most of its cooling
•Not a drop of water is wasted due to everything being recycled or
reused
•Linked to Smart Building System, intelligent lighting means levels
will be automatically adjusted
•Connecting to a smart grid enables Siemens to actively cooperate
with the UK Low Carbon Initiative
•A dedicated on site waste storage area with separate units ensures
recycling of paper, plastics, metals and organic waste

6. 10 Facts on The Crystal
•A green roof has been developed to provide local species with a
valuable habitat
•The Siemens Building Management System will run 12000 control
points, therefore maximising efficiency
•Six Electric car charge stations are on site and available to the
public
•Safety and Security are operated throughout the building with
intelligent technology
•The Crystal Key uses Siemens Radio Frequency Identification
which allows them to collect personal data, tailored experience and
send the information to their own email address

7. •A green roof has been developed to provide local species with a valuable habitat
•The Siemens Building Management System will run 12000 control points, therefore maximising efficiency
•Six Electric car charge stations are on site and available to the public
•Safety and Security are operated throughout the building with intelligent technology
•The Crystal Key uses Siemens Radio Frequency Identification which allows them to collect personal data, tailored experience and send
the information to their own email address

8. One of the most sustainable
buildings in the world
Outstanding
Meet the highest
local standards for
a sustainable
building
Platinum
Meet the highest
global standard for
a sustainable
building

9. Marketing

10. Key Principles
•Rate Card and corporate information provided
on PDF email format and USB version
•Social Media sites such as Facebook and Twitter
used to message and inform
•PR campaign strategic in identified sectors such
as design, sustainability, events and innovation
•Any printable items done so on recycled paper

11. Twitter:
@thecrystalorg
Web:
thecrystal.org
Facebook:
facebook.com/thecrystalorg

12. The Exhibition

13. The Big Three
GOVERNANCE
1.Efficiency
2.Policies
3.Leadership
QUALITY OF LIFE
1.Chance to have say
2.Implement suitable infrastructure
3.Access to quality
4.Good education resources
1.Make city compete
2.Job opportunities
3.Attract skilled workforce
4.Municipal finances
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1.Resource efficiency
2.Make information available
3.Ensure air, water quality
4.Abate CO2 emission

15. Macro experiences
CHALLENGES
MULTIPLE
SOLUTIONS
REFERENC
E
RESULTS
ATTRACTOR FOR
THE MACRO TOPIC
INSPIRE THEM
PRESENT POSSIBLE FUTURES
OFFER POSITIVE OUTLOOK
SHOW BEST CASE REFERENCES FROM
GLOBAL ARCHETYPE CITIES
ENCOURAGE PARTICIPATION
PROBLEM SOLVE
TEST VISITORS
CONTEXTUALISE
INFORM
THE WONDER

16. Exhibition walkthrough
•Personalized experience
•Programming devised in line with
National Curriculum
•Layered content, in order to reach
multiple levels of demographic
•Focuses on issues that affect all
•Free service

17. Meetings, Events and
Conferences

18. The Auditorium
•270 Seater Capacity
•HD Quality Screen
•Bose Sound System
•Video Conference Facility

19. Events Spaces
•Unique and adaptable
•Networking and breakout
•Power and lighting
solutions
•Projection and sound
•Intelligent Technology

20. The Meeting Rooms
•6 Rooms
•80” LCD Screen
•Bose Sound System
•Tele Conference Facility
•Multiple Set Ups
•Desk Top Power
• Natural Day Light

21. Sustainable Catering
•Café open 7 days
•Local sourced produce
•In house menus
•Fine Dining to Coffee
Breaks

22. Sustainable Clients

23. •Host to 2013 Sustainable Events Summit
•The Green Building Council UK
•British Marketing Association
•Newham Council
•Metropolitan Police
•KPMG
•PWC
•TFL
•Cross Rail
•Marks and Spencer

24. Sustainable Venues
•Use of Intelligent
technology – Ipad
registration, biog
uploads, smart booking
system
•Recycling facility within
rooms
•Locally sourced and
homemade produce
•Re-cycled water
•Building Services
Management to ensure
efficiency with lighting,
heating and cooling
systems

25. What else can we do?
•Recommend paperless
meetings
•Recommend alternative
catering options
•Use SMART Board technology
rather than flip charts
•Simply turn lights off after
using meeting room
•Use public transport to get to
meeting, event
•Look at types of give away,
goody bags – do you need that
brochure?