The Data Management Overhead is rising inexorably

The Data Management Overhead is
rising inexorably
• Capacity to run simulations is doubling every 18 
months, or faster  
• Number of files per simulation is increasing due to:
– increasing complexity of product
– Increasing complexity of simulation
– Increased granularity of data for faster set up and simpler 
iteration 
– More system level simulations
• Analysts are spending more time manually managing 
data and have less time left for engineering
• “We are doing too many experiments and don’t have 
time to critically evaluate the results” 

1. International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
How to succeed @ SPDM
Mark Norris CEng MBA
[email protected]
[phone]

2. International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
Agenda
• Industrial Situation and SDM Today
• Challenges deploying SDM
• A methodology for success with SPDM
• Conclusion

3. International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
The Data Management Overhead is
rising inexorably
•Capacity to run simulations is doubling every 18 
months, or faster  
•Number of files per simulation is increasing due to:
–increasing complexity of product
–Increasing complexity of simulation
–Increased granularity of data for faster set up and simpler 
iteration 
–More system level simulations
•Analysts are spending more time manually managing 
data and have lesstime left for engineering
•“We are doing too many experiments and don’t have 
time to critically evaluate the results” 

4. NAFEMS European SPDM Conference 2015
CELEBRATING 15 YEARS OF SDM
IN PRODUCTION IN MUNICH
BMW announced that
they had passed the
milestone of 2,000,000
simulation runs in SDM

5. International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
• SPDM 1.0 -customisation and custom extension
of SPDM & PLM platforms, SPDM applications
–2000 to today, SPDM lags other PLM domains
• SPDM 2.0 -Configurable SPDM solutions
–2012 onwards, but few vendors, finite list of use cases
–Enables Alignment Workshops and Agile POCs
• SPDM 3.0 : the management of virtual
experimentation across the virtual enterprise
–MOSSEC to be developed as a STEP standard

6. International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
Key Points for SDM1.0
• It’s a software development program
–Significantly more effort than SDM2.0
• Engage with M&S teams, key users to
understand requirements
• Develop a value proposition for Analysts and the
Enterprise
• Team with a software developer who masters
xDM, understands CAE & can architect SDM
solution –hard to find

7. International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
Key Points for SDM2.0
• It’s NOT a software development program
–Faster, cheaper, lower risk
• Easier engagement with M&S teams, key users
–Alignment Workshops
• Can & should demonstrate feasibility
–to Key Users for Endorsement and Engagement
–To Management to justify investment
• Virtuous circle starting with low hanging fruit

8. International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
0
40
80
120
160
200
2000 2002 2004 2006 2008 2010 2012
• SPDM can raise productivity through lean, effective processes and process automation
• SPDM can provide a global platform for remote working
• SPDM can accelerate Analyst development through access to defined & proven methods
• SPDM can enable industrialisation and democratisation of Simulation Methods
8
Simulation
Capacity
Simulation
Compute
Capacity:
Moore’s
Law
Expert Analyst Capacity:
Educate-PhD, Train,
Develop Expertise,…
Industrialise/ 
Democratise
Raise Productivity
Work Remotely
© 2013 theSDMconsultancy
Develop Analysts

9. International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
SPDM deployments today
• SPDM Visionaries:
–Successful and productive, increasing engineering throughput
–Expanding deployments
–Taking SDM to the Enterprise: SDM3.0
• Specialist SDM vendors are deploying faster based on
SPDM2.0 Configuration-based approaches
• Early adopters of newer solutions are struggling to
achieve:
–Deployment
–Business Value
–User acceptance

10. International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
CHALLENGES DEPLOYING SDM

11. International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
Why is SPDM deployment challenging?
• Information system usage & deployment is
new for Modelling & Simulation
organisations (NAFEMS Survey) Most
Analysts still use the file system & logbook
•Transformational IT like PLM is difficult
• SPDM is significantly more difficult still
• Even PLM Methodologies don’t fully
address Key Success Factors for SPDM
• Small SPDM practitioner community

12. International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
Engineers need better Information Management
There is a clear
opportunity to
increase time spent
on technical work
and hence increase
throughput
Reference: Mark A Robinson An empirical analysis of engineers’ information behaviours

13. International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
Stalled or Failed SPDM Project
• Analysts won’t use a an IT solution which costs them 30+
minutes per day of unpaid overtime
• Proposed solution reduces useful output of a department:
Engineering Throughput
• Solution Value Proposition was not established
• Client tested software A, purchased software B , …….
13

14. International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
SDM Success Requires
the Right Approach
Specific SDM 
Objective ?
Project FAILURE
No
No
Business Case 
to Achieve?
Yes
Engage 
Analysts
No
Yes
Identify the right 
SDM Approach & 
Technology
No
Yes
Right Selection 
Criteria 
Yes
No
Fit For Your Purpose 
& Your IT Landscape
Yes
No
Team with 
Right Skills
Yes
No
Bad advice on any of the
first SEVEN steps is nearly
certain Project Failure
Yes

15. International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
A METHODOLOGY FOR SUCCESS WITH SPDM

16. International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
SPDM Arch of Success
Applications,
Scripts,
Solvers,
Queues,
Data Model
Classification
SDM Methods
SIM Generators
Dashboards
Quality,
Traceability,
Throughput,
Governance
Saving Time,
Eliminating
Laborious
Tasks

17. International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
Business Value of SDM
• 2 year study reported through
NAFEMS Simulation Data
Management Working Group
based on a decade of
production experience
• Provides a framework to
justify an SDM project
• Business value is different for
each organisation - a
specific Value Assessment is
needed
17

18. International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
Project Design
•Designinga project to deliver Valueis different
to designing a project to deliver Functionality
• Identify achievablesources of value
–To the Enterprise
–To the Analysts
• Design Project to deliver value to both
communities
• Manage solution delivery for Value
18

19. International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
PLM methodologies
• Focus on Enterprise Value and Solution Delivery
• Critical Business processes staff are required to use
• Necessary but not sufficient for SDM
19

20. International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
SPDM-SDM
SPDM-Solution Delivery Methodology
Challenges Engineering
Business
Potential
Engineering
ValuePotential Business Value SPDM capabilities
1 SPDM Assessment
Workshop/ SDM2.0 POC
Project Proposal
2 Solution Evaluation
Business Sponsorship
Engineering
Engagement
Business Sponsorship Engineering Engagement
Project Phase 1
Project Phase n
3 Project Delivery
Value
Achievement
Diagram
Alignment Workshop/ POC output
Gantt chart for Deliverables
©theSDMconsultancy2018
NAFEMS SPDM Education
for Assessment Team
NAFEMS SPDM Education
for Project Team

21. International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
Value Achievement Diagram
Shareholder
Increase available
Analyst Capacity
by eliminating
laborious tasks
Deliver Increased
Engineering Capacity (€)
Cash Flow
Value Objectives
Operational Capabilities
Navigation
Reduces time
finding dataSearch Success Reduces time re- creating lost data
Graph Structure Enables search by navigation
Search Reduces time finding data
Automatic Meta- Data Capture Populates Database Saves Time UI Ergonomy Drives Adoption Populates Database Saves Time
Migration Utilities Populate Database
Simulation Generator Enables automated runs with audit trail creation
Dashboards Enable program management
Automatic Linkage Creation Populates Database Saves time
Deliver Increased
Engineering
Effectiveness (€)
Audit trails
Ensure Quality and
Traceability

22. International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
How to succeed @ SDM
•Learnabout the SDM domain, Industrial
Experiences of Early Adopters
–eLearning, SDM Bibliography 200+ papers
• Identify an Industrial Objective for Project
• Identify Solutions adapted to the Objective
• Build a deployment plan adapted to the Solution
• Build a strong team: Analysts, Vendors,
Management, IT,…
Book “How to succeed @ SDM” in preparation

23. International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
Conclusion:
Value and Know-How are Key to SPDM success
Thank you for your attention
Enterprise’s 
Needs
Engineer’s 
Needs
Capabilities 
of SPDM
Successful
Deployment
€Hours
CAE Data
Process
[email protected]

24. www.nafems.org
Thank you for your attention [email protected] [phone]  UK
[phone]  France