The Digital Transformation: How Technology and the Internet Shape Our Lives

The tecnological development we are living nowadays is changing the lifestyle of our society. We have now many posibilities to be connected with love ones, to work efficiently and to be entertainted. The key of this process is the use of smart devices like laptops and smartphones, becoming an essential tools for billions of internet users in their daily lifes. This report will give us an overview of this new world and its opportunities.

1. TASK 1
ASSIGNMENT 2

2. CONTENT
01
02
03
04
05
06
07
INTRODUCTION
ACCESS TO THE INTERNET
DIGITAL DEVICES USED BY AUDIENCES
HOW CUSTOMERS SEARCH FOR INFORMATION
WHAT CONSUMERS BUY ONLINE
ONLINE VIDEO CONSUMPTION
CONSUMER TRENDS
09
08 SUMMARY
REFERENCE LIST

3. INTRODUCTION
The tecnological development we are living
nowadays is changing the lifestyle of our society.
We have now many posibilities to be connected
with love ones, to work efficiently and to be
entertainted. The key of this process is the use of
smart devices like laptops and smartphones,
becoming an essential tools for billions of internet
users in their daily lifes. This report will give us an
overview of this new world and its opportunities.

4. ACCESS TO
THE INTERNET
The use of technology has transformed our daily lives,
improving connectivity, productivity and convenience. The rise
of smart devices, such as smartphones and laptops, and high-
speed Internet access have transformed the way people
communicate, work and entertain themselves. With nearly 5
billion Internet users worldwide, access to the Internet has
become widespread, with significant increases in developing
countries. In addition, advances in Internet speed, especially
with the rise of 5G technology, have facilitated the adoption
and development of online services such as streaming, remote
work and e-commerce. The impact of technology is evident in
various aspects of life, such as better access to information,
more efficient communication and the ability to work and study
remotely. However, these benefits are accompanied by
challenges such as digital addiction, privacy concerns and
equal access around the world.

5. DIGITAL DEVICES USED
BY AUDIENCES
Smartphones remain the
most popular device for
internet access, providing
constant connectivity and a
high amount of applications
that fulfill various needs.
Laptops, often used for
professional and educational
purposes, offer robust
functionality for tasks
requiring more extensive
computing power.
Tablets, bridging the gap
between smartphones and
laptops, are favored for their
portability and larger
screens, making them ideal
for media consumption and
light computing tasks.
SMARTPHONE LAPTOP TABLETS
OTHER OPTIONS:
DESKTOP COMPUTERS
SMART TVS
GAMING CONSOLES
SMARTWATCHES
E-READERS
VIRTUAL REALITY HEADSETS
SMART SPEAKERS
WEARABLE FITNESS TRACKERS
INTERNET OF THINGS (IOT) DEVICES
STREAMING DEVICES
HYBRID DEVICES
THE PRIMARY DIGITAL DEVICES
USED FOR INTERNET ACCESS

6. HOW CUSTOMERS
SEARCH FOR
INFORMATION
Most internet users use search engines like Google because
it is their go-to resource, providing quick and relevant
results through its algorithms. We can also use social media
platforms like Facebook, Instagram and TikTok for personal
recommendations, influencer reviews and interactive brand
engagement. Video content on platforms such as YouTube,
which features various video blogs, experiences, stories,
tutorials and product reviews, has become very influential.
E-commerce sites can also be used to search for information,
such as user reviews and ratings, which helps consumers
evaluate products and choose the best option for them (like
Amazon). With the development of mobile apps, access to
information has become easier, allowing consumers to
research anytime, anywhere. This digital transformation also
requires sorting through potential information overload and
misinformation. So the main challenge for the market is to
maintain a strong online presence and be able to interact
through these channels to meet consumer expectations.

7. WHAT CONSUMERS BUY ONLINE
With the rise of the internet and digital devices, everyone has now
access to many options of products, content and services online. E-
commerce platforms like Amazon, eBay, and Alibaba have become
central online places for purchasing everything from electronics and
clothing to groceries and personal care items. Additionally, digital
services like streaming subscriptions, online education courses, and
telehealth consultations have gained immense popularity.
This movement into online shopping is driven by the convenience of
comparing prices, checking reviews, and the availability of home
delivery. In addition, the rise of mobile commerce, facilitated by
smartphones and tablets, allows consumers to shop anytime,
anywhere, further integrating technology into their daily routines.

8. ONLINE VIDEO CONSUMPTION
With the proliferation of high-speed
Internet and the use of smartphones
and tablets, the amount of video
content consumed online has
increased exponentially. Platforms
like YouTube, Netflix and TikTok
dominate the scene and offer a wide
range of content, from entertainment
and education to news and personal
vlogs.
According to recent studies, most of the
consumers spends several hours daily
watching online videos, the easy access
and convenience to use streaming services
it makes this trend as more common
througt time.
This evolution has important
consequences for traditional
media, advertising strategies
and consumer behavior. The
impact on consumers includes
increased screen time, more
personalized content
experiences and a trend to on-
demand content.

9. CONSUMER TRENDS
The use of smartphones and other digital devices and
technologies in our daily lives has changed the way we
communicate and increased convenience thanks to
high-speed Internet. This also means that Internet users
are highly dependent on technology to communicate,
entertain themselves, access information and purchase
products. The COVID-19 pandemic accelerated the
adoption of digital services, with a notable increase in
online shopping, telecommuting, social media
platforms and streaming services. In addition, the rise of
artificial intelligence and automatic learning into
consumer devices has enhanced personalized
experiences, from targeted advertising to intelligent
assistants.

10. Nowadays the world is defined by the widespread use of
digital devices like smartphones and laptops, which have made
internet access an important tool in our everyday life. This
evolution has changed communication, productivity, and
entertainment, making tasks like finding information, shopping,
and watching videos more accessible than ever. Platforms like
search engines, social media, and e-commerce sites have
become integral parts of our daily lifes as a digital experiences,
offering a wide options of information and services anytime,
anywhere. As we navigate this digital landscape, it is crucial to
find a balance between taking advantage of the benefits of
technology while ensuring safe and appropriate use of this
whole new world.
SUMMARY
HERE YOU HAVE THE PRESENTATION IN SLIDESHARE

11. REFERENCE LIST
Statista. (2024). Number of internet users worldwide from 2013 to 2023. [online] Available at: https://www.statista.com/statistics/273018/number-of-internet-users-worldwide/
[Accessed 5 June 2024].
International Telecommunication Union (ITU). (2023). Measuring digital development: Facts and figures 2023. [online] Available at: https://www.itu.int/en/ITU-
D/Statistics/Documents/facts/FactsFigures2023.pdf [Accessed 5 June 2024].
Pew Research Center. (2021). Internet/Broadband Fact Sheet. [online] Available at: https://www.pewresearch.org/internet/fact-sheet/internet-broadband/ [Accessed 5 June 2024].
Cisco. (2023). Annual Internet Report (2018–2023). [online] Available at: https://www.cisco.com/c/en/us/solutions/executive-perspectives/annual-internet-report/index.html
[Accessed 5 June 2024].
World Economic Forum. (2023). The Global Risks Report 2023. [online] Available at: https://www.weforum.org/reports/global-risks-report-2023/ [Accessed 5 June 2024].
GSMA. (2024). The Mobile Economy 2024. [online] Available at: https://www.gsma.com/mobileeconomy/ [Accessed 5 June 2024].
OECD. (2023). Broadband networks of the future. [online] Available at: https://www.oecd.org/digital/broadband-networks-of-the-future.pdf [Accessed 5 June 2024].
McKinsey & Company. (2023). The future of work after COVID-19. [online] Available at: https://www.mckinsey.com/featured-insights/future-of-work/the-future-of-work-after-
covid-19 [Accessed 5 June 2024].
Statista. (2024). Internet usage worldwide - Statistics & Facts. [online] Available at: https://www.statista.com/topics/1145/internet-usage-worldwide/ [Accessed 5 June 2024].
Pew Research Center. (2021). Mobile Fact Sheet. [online] Available at: https://www.pewresearch.org/internet/fact-sheet/mobile/ [Accessed 5 June 2024].
Global Web Index. (2023). Digital 2023: Global Overview Report. [online] Available at: https://datareportal.com/reports/digital-2023-global-overview-report [Accessed 5 June
2024].
Deloitte. (2023). 2023 Global Mobile Consumer Survey. [online] Available at: https://www2.deloitte.com/global/en/pages/technology-media-and-
telecommunications/articles/global-mobile-consumer-survey.html [Accessed 5 June 2024].
Ericsson. (2023). Ericsson Mobility Report June 2023. [online] Available at: https://www.ericsson.com/en/reports-and-papers/mobility-report/reports/june-2023 [Accessed 5 June
2024].
eMarketer. (2023). US Digital Users: Top Devices for Internet Access 2023. [online] Available at: https://www.emarketer.com/content/us-digital-users-top-devices-for-internet-
access-2023 [Accessed 5 June 2024].
Deloitte. (2023). 2023 Global Mobile Consumer Survey. [online] Available at: https://www2.deloitte.com/global/en/pages/technology-media-and-
telecommunications/articles/global-mobile-consumer-survey.html
Pew Research Center. (2021). Online Shopping and E-Commerce. [online] Available at: https://www.pewresearch.org/internet/fact-sheet/online-shopping-and-e-commerce/
Global Web Index. (2023). Digital 2023: Global Overview Report. [online] Available at: https://datareportal.com/reports/digital-2023-global-overview-report
Statista. (2024). Search Engine Usage - Statistics & Facts. [online] Available at: https://www.statista.com/topics/1712/search-engines/

12. TASK 2 & 3
ASSIGNMENT 2

13. SCRIPT FOR PRESENTATION ON THE IMPACT OF TECHNOLOGY AND THE INTERNET:
PART 1:
Introduction
Hello everyone,
Thank you for joining me today. As you know our lives have changed with the development in technology and the internet. From staying
connected with loved ones to working efficiently and enjoying entertainment, digital devices like smartphones and laptops have become
essential for billions of people. With nearly 5 billion internet users, our world is more connected, productive, and convenient than ever. Today, we
will explore this digital new world and its opportunities.
Access to the Internet
The internet has transformed our daily lives, thanks to the connectivity, productivity, and convenience. The rise of smartphones, smart devices,
and high-speed internet has revolutionized communication, work, and entertainment. With almost 5 billion users, internet access is more
widespread, especially in developing countries. Advancements like 5G have boosted online services, improving access to information,
communication, and remote work.
Digital Devices Used by Audiences
In all this process the digital devices like smartphones, laptops, and tablets have impacted in our lives. Smartphones are the most popular for
internet access, providing constant connectivity and different applications. Laptops are essential for professional and educational tasks, while
tablets offer portability and are ideal for media consumption. These devices facilitate remote work, learning, and social interactions.
How Customers Search for Information
As we have many options and devices we have access to many information and we primarily use search engines like Google for information,
which provide quick and relevant results. Social media platforms such as Facebook, Instagram, and TikTok offer personal recommendations and
influencer reviews. Video content on YouTube and e-commerce sites like Amazon help us evaluate products. Mobile apps make it easy to access
information on the go.

14. SCRIPT FOR PRESENTATION ON THE IMPACT OF TECHNOLOGY AND THE INTERNET:
PART 2:
What Consumers Buy Online
E-commerce platforms like Amazon, eBay, and Alibaba offer a wide range of products, from electronics to groceries. Digital services like
streaming subscriptions, online education, and telehealth are also popular. Online shopping is driven by convenience, price comparisons, and
home delivery. Mobile commerce allows us to shop anytime, anywhere.
Online Video Consumption
This also happened on watching videos. Online video consumption has surged with high-speed internet and the ubiquity of smartphones and
tablets. Platforms like YouTube, Netflix, and TikTok dominate, offering diverse content. Consumers spend hours daily on online videos, enjoying
personalized and on-demand experiences, significantly impacting traditional media and advertising.
Consumer Trends
The rapid adoption of smartphones, smart home devices, and wearables has increased connectivity and convenience. Technology is crucial for
communication, entertainment, shopping, and information access. The COVID-19 pandemic accelerated digital service adoption, boosting online
shopping, remote work, and telehealth. Social media and streaming services have grown, reflecting a shift to digital content consumption.
Summary
In summary, digital devices and the internet have revolutionized communication, productivity, and entertainment. Platforms like search engines,
social media, and e-commerce sites are integral to our digital experiences. As we navigate this digital landscape, it's important to embrace the
benefits of technology while ensuring its safe and proper use for everyone.
Thank you for your time. I look forward to any questions you may have.

15. THE PRESENTATION

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