The Essential Guide to Content Marketing for a Travel Website.pdf

The following presentation highlights a range of different examples for a travel related website to incorporate content marketing to promote their business.

1. How To Get The Most Out
Of Your Content
Content Marketing
for Travel Websites:

2. Exploring The Benefits of Content Marketing
Content marketing
Content marketing involves the process of creating and sharing
beneficial online media such as videos, blogs, pictures, etc. to attract
and engage potential clientele.
Some of the benefits of investing in content marketing, which will be
illustrated throughout the presentation include:
Building trust and credibility with target audience
Stronger customer relationships
Boost brand awareness and brand identity
Boost business revenue
Develop social media following
Improve search engine visibility and organic online traffic

3. News and Events - E.g Aptouring
By promoting content relating to news and
events around the world, it attracts and
encourages customers to book holidays to
particular destinations at certain times of
the year. Also providing news updates, gives
customers valuable information in relation
to their travel destination.
Aptouring allows customers to view
particular events in different states around
the country, influencing clientele’s travel
destinations. They also provides deals
depending on the destination and travel
time.
Aptouring (2024) “APT’S Free Travel Events” Available at:
https://www.aptouring.com.au/why-choose-apt/events
[Accessed On 21/04/2024]
Festivals/Celberbrations
Microtrends
Music Festivals, Holiday Events (e.g
Oktoberfest, Chinese New Year, St
Patricks Day), Carnivals, Film Festivals
Night Markets, Specific Cuisines,
Shopping Malls, Beaches,
Bars/Clubs
Plane ticket prices are particularly
volatile and people always love
knowing when and how to acquire
discounted prices.
Discounted times to travel

4. Active on Social Media Platforms -
E.g Travel Associates
Uploading picturesque and attractive photos of scenic destinations around the world as
well as archtiecture, particular cuisines, activities, events etc. can also encourage people to
book a holiday to a specific destination.
Travel Associates is a travel agency that utulises social media in order to promote themselves. As seen in the images above,
Travel Associates uses picturesque photos captures from stunning travel destinations worldwide. They provide feedback from
clientele who have travelled to popular destinations such as the Northern Lights and when the best time is to see this amazing
phenomenon. Popular cuisines as well as hotels and activities are also promoted on Travel Associates Instagram page to
encourage viewers to book their next holiday with their agency
https://www.instagram.com/travelassociatesau/

5. The Blonde Abroad, travels around the world and
blogs about her experiences in each country. She
highlights the best destinations for wildlife, culture,
scuba diving, skiing, luxury etc. She also provides
descriptions on a range of different countries as well
as numerous picturesque photos from her
experiences. In doing so, this influences and
encourage one’s decisions in relation to their next
travel destination. Below is a blog illustrating the “Top
10 Experience For Solo Female Travellers’
Kiersten (2021) “Top 10 Experiences For Solo Female Travelers” Available At:
(https://www.theblondeabroad.com/travel-blog/ [Accessed On 17/04/2024]
The Blonde Abroad - Blog Example

6. The following video represents snippets of Japan's rich
culture, scenery, activities, cuisine as well as captures
the energy of people, fast paced city, attractions etc. It
is an engaging video, using ‘heart pounding music’ as
well as a range of time lapses and drone shots to keep
the audience immersed.
Vincent Urban (12/03/2018) “In Japan - 2015” Available At:
https://www.youtube.com/watch?v=ojKBgKvnqvw [Accessed On:
17/04/2024]
In Japan 2015 - Video Example

7. Having an opt-in link for your blog or Facebook page, sending links to travel photos/videos,
sending out travel newsletters/guides, offering special coupons/discounts for subscribers
can encourage viewers to book their next travel destination through a particular agency.
The following email is sent by an agency called Liberty Travel. The email has a picturesque
photo of two people swimming in clear blue waters to prompt viewers travelling cravings.
The agency has also offered promotions and special offers to subscribers as well as ‘insider
expertise’ to advertise their agency and ensure clientele book their next holiday through
their agency.
Email Marketing - Liberty Travel

8. Destination Guides
The Lonely Planet
The Lonely Planet provides substantial information to their readers in regards to a
vast variety of destinations globally. You are able to choose any country or city
worldwide and learn about their attractions, cuisines, expert guidance, news
articles, etc. It covers everything you require before deciding to travel to a new
destination. Below is an example of Barbados’ Destination Guide:
Alex Egerton (2024) “Barbados Carribean” Available at:
https://www.lonelyplanet.com/barbados [Accessed On: 23/03/24]

9. Travel Podcasts
By creating a travel podcast, you can reach listeners who tune in whilst exercising, cooking,
cleaning etc. You can discuss upcoming festivals, news, activities, cuisines etc. Also
encouraging other travel pages to promote a travel agency can be highly effecive.
JUMP
The following podcast channel is created by a
woman who is constantly travelling around the
world. She is consistently documenting each of
her experiences and encourages those to travel
regardless of their situation, whether they’re
financially struggling or have no one to travel
with, hence the name “JUMP”. The podcasts she
posts are informative and represent each
country as well as its culture.
https://open.spotify.com/show/1cr36qpV0I4r1LZCS2DCb8?_authfailed=1h

10. David and Intan post a variety
of blogs following their journey
travelling around the world.
This blog in particular
promotes the beautiful Sanur,
Bali. It shows a range of
attractive photography as well
as suggests fun activities,
accomodation
recommendations, transport
guides etc.
The World Travel Guy - Blog
Sanur Bali Travel Guide:
23 Best Things To Do
David & Intan 17/04/2024 “Sanur Bali Travel Guide: 23 Best Things To Do” Available At:https://theworldtravelguy.com/sanur-
travel-guide-best-things-to-do-in-sanur-bali-beach/ [Accessed On: 23/04/24]

11. https://open.spotify.com/show/1rkb03kElhS15A2tOe74QB
Why Not Now?
Thie following podcast illustrates
the adventure of a couple and
their 3 children road tripping
around Australia. It gives listeners
a deeper look into the beauty of
the country, whether they’re
locals or tourists and can
promote greater tourism to
Australia.
Australia Travel Podcast

12. National Geographic (27/06/2016) “Spectacular, Surprising, Smelly - What Words
Would You Use To Describe Paris?” Available at: https://www.youtube.com/watch?
v=v5z1bXexals [Accessed On 23/04/2024
The following video involves going
around the city asking locals and
tourists 3 words to describe Paris. This
is a unique concept and truly captures
the atmosphere and culture of the city.
After each word there are short clips
that represent each of the describing
words to provide a visual element to
the video. This is a creative way to
represent a country and can definitely
encourage more people to visit the
beautiful city.
The following video involves going
around the city asking locals and
tourists 3 words to describe Paris. This
is a unique concept and truly captures
the atmosphere and culture of the city.
After each word there are short clips
that represent each of the describing
words to provide a visual element to
the video. This is a creative way to
represent a country and can definitely
encourage more people to visit the
beautiful city.
3 Words For Paris - Travel Video

13. Additional References
WorldVia Travel Quest Network “Travel Ideas For Independent Travel Agents” Available At:
https://www.travelquestnetwork.com/blog/content-marketing-independent-travel-
agents#:~:text=Content%20Marketing%20Ideas%20For%20Independent%20Travel%20Agents
%201,...%208%20Publish%20User-Generated%20Content%20...%20More%20items [Accessed
On: 17/04/2024]
WebFX (2024) “12 Benefits Of Content Marketing For Your Business” Available at:
https://www.webfx.com/content-marketing/learn/benefits-of-content-marketing/
[Accessed On: 20/04/2024]
Carlos Silva (01/03/2024) “What is content marketing? Definitions & how to use it in 2024"
Available at: https://www.semrush.com/blog/what-is-content-marketing/ [Accessed On:
20/04/2024]