The Evolution of Traditional to New Media

Powerpoint Presentation about The Evolution of Traditional to New Media

1. The evolution of traditional to new media Jofleen Kyle A. Nolasco 11- Meekness Sir Reymark Velasco

2. The Evolution of Traditional to New Media Pre- Industrial Age Industrial Age Electronic Age New / Information Age

3. PRE- INDUSTRIAL AGE (BEFORE 1700S) People discover fire, developed paper from plants, and forge weapon and tools with stone, bronze, copper , and iron. Forms of Media: Cave Paintings (35000 BC) Clay Tablets (2400 BC) Papyrus in Egypt (2500 BC) Acta Diurna in Rome (130 BC) Dibao in China (2 nd Century) Codex in Mayan Region (5 th Century) Printing press using wood blocks (220 AD)

4. Cave Paintings (35000 BC) Cave paintings are a type of parietal art (which category also includes petroglyphs, or engravings), found on the wall or ceilings of caves. The term usually implies prehistoric origin, but cave paintings can also be of recent production: In the Gabarnmung cave of northern Australia, the oldest paintings certainly predate 28,000 years ago, while the most recent ones were made less than a century ago

5. Clay Tablets (2400 BC) Clay tablets were used as a writing medium, especially for writing in cuneiform, throughout the Bronze Age and well into the Iron Age. Cuneiform characters were imprinted on a wet clay tablet with a stylus often made of reed (reed pen). Once written upon, many tablets were dried in the sun or air, remaining fragile. Later, these unfired clay tablets could be soaked in water and recycled into new clean tablets. Other tablets, once written, were fired in hot kilns (or inadvertently, when buildings were burnt down by accident or during conflict) making them hard and durable. Collections of these clay documents made up the very first archives. They were at the root of first libraries. Tens of thousands of written tablets, including many fragments, have been found in the Middle East.

6. Papyrus in Egypt (2400 BC) Papyrus is first known to have been used in Egypt (at least as far back as the First Dynasty), as the papyrus plant was once abundant across the Nile Delta. It was also used throughout the Mediterranean region and in the Kingdom of Kush.

7. Acta Diurna in Rome (130 BC) Acta Diurna , also called Acta Populi , Acta Publica and simply Acta or Diurna , in ancient Rome a sort of daily government gazette, containing an officially authorized narrative of noteworthy events at Rome.Its contents were partly official (court news, decrees of the emperor, senate and magistrates), partly private (notices of births, marriages and deaths). Thus to some extent it filled the place of the modern newspaper.

8. Dibao in China (2 nd Century) Dibao literally "reports from the [official] residences", were a type of publications issued by central and local governments in imperial China. While closest in form and function to gazettes in the Western world, they have also been called "palace reports" or "imperial bulletins. Selected items from a gazette might then be conveyed to local citizenry by word of mouth and/or posted announcements. Frequency of publication varied widely over time and place. Before the invention of moveable type printing they were hand-written or printed with engraved wooden blocks. The introduction of European-style Chinese language newspapers, along with the growing intersection of Chinese and global affairs generally, applied pressure for the Dibao to adapt, and circulation of the Beijing Gazette was in the tens of thousands by the time publication ceased altogether with the fall of the Qing Dynasty in 1911.The gazettes from Beijing at this time were known as Jingbao ( 京報 ), literally "reports from the capital".

9. Codex in Mayan Region (5 th Century) Maya codices (singular codex ) are folding books written by the pre-Columbian Maya civilization in Maya hieroglyphic script on Mesoamerican bark paper. The folding books are the products of professional scribes working under the patronage of deities such as the Tonsured Maize God and the Howler Monkey Gods. Most of the codices were destroyed by conquistadors and Catholic priests in the 16th century. The codices have been named for the cities where they eventually settled. The Dresden codex is generally considered the most important of the few that survive.

10. Printing press using wood blocks (220 AD) Woodblock printing (or block printing) is a technique for printing text, images or patterns used widely throughout East Asia and originating in China in antiquity as a method of printing on textiles and later paper. As a method of printing on cloth, the earliest surviving examples from China date to before 220 AD. Woodblock printing existed in Tang China during the 7th century AD and remained the most common East Asian method of printing books and other texts, as well as images, until the 19th century. Ukiyo-e is the best known type of Japanese woodblock art print. Most European uses of the technique for printing images on paper are covered by the art term woodcut, except for the block-books produced mainly in the 15th century in India.

11. INDUSTRIAL AGE (1700s – 1900s) People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press). Forms of Media: Newspaper- The London Gazette (1740) Typewriter (1800) Telephone (1876) Motion Picture Photography / Projection (1890) Printing Press for mass production(1900) Commercial Motion Pictures (1913) Motion Picture with sound Telegraph Punch Cards

12. Newspaper- The London Gazette (1740) The London Gazette is one of the official journals of record of the British government, and the most important among such official journals in the United Kingdom, in which certain statutory notices are required to be published.

13. Typewriter (1800) A typewriter is a mechanical or electromechanical machine for writing characters similar to those produced by printer's movable type.

14. Telephone (1876) A telephone , or phone, is a telecommunications device that permits two or more users to conduct a conversation when they are too far apart to be heard directly.

15. Motion Picture Photography / Projection (1890) Motion picture photography , dating from the 1890s, is one of the oldest of modern imaging, technologies that remains current today.When the still pictures are projected progressively and rapidly onto a screen, the eye perceives motion, hence they become a motion picture. This is termed persistence of vision.

16. Printing Press for mass production(1900) Printing press , machine by which text and images are transferred to paper or other media by means of ink. Although movable type, as well as paper, first appeared in China, it was in Europe that printing first became mechanized. The earliest mention of a printing press is in a lawsuit in Strasbourg in 1439 revealing construction of a press for Johannes Gutenberg and his associates. The invention of the printing press itself obviously owed much to the medieval paper press, in turn modeled after the ancient wine-and-olive press of the Mediterranean area. A long handle was used to turn a heavy wooden screw, exerting downward pressure against the paper, which was laid over the type mounted on a wooden platen. In its essentials, the wooden press reigned supreme for more than 300 years, with a hardly varying rate of 250 sheets per hour printed on one side.

17. Motion Picture with sound A sound film is a motion picture with synchronized sound, or sound technologically coupled to image, as opposed to a silent film. The first known public exhibition of projected sound films took place in Paris in 1900, but it would be decades before reliable synchronization was made commercially practical. The first commercial screening of movies with fully synchronized sound took place in New York City in April 1923. In the early years after the introduction of sound, films incorporating synchronized dialogue were known as "talking pictures," or "talkies." The first feature-length movie originally presented as a talkie was The Jazz Singer, released in October 1927.

18. Telegraph The Daily Telegraph , commonly referred to simply as The Telegraph , is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally. It was founded by Arthur B. Sleigh in 1855 as Daily Telegraph & Courier.

19. ELECTRONIC AGE (1700s – 1930s) The invention of the transistor ushered in the electronic age. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient. Forms of Media: Transistor Radio Television (1941) Large Electronic Computers Mainframe computers – i.e. IBM 704 (1960) OHP, LCD Projectors

20. Transistor Radio A transistor radio is a small portable radio receiver that uses transistor-based circuitry. Following their development in 1954, made possible by the invention of the transistor in 1947, they became the most popular electronic communication device in history, with billions manufactured during the 1960s and 1970s. Their pocket size sparked a change in popular music listening habits, allowing people to listen to music anywhere they went. Beginning in the 1980s, however, cheap AM transistor radios were superseded by devices with higher audio quality such as portable CD players, personal audio players, boomboxes, and (eventually) smartphones, some of which contain radios themselves.

21. Television (1941) Television ( TV ), sometimes shortened to tele or telly , is a telecommunication medium used for transmitting moving images in monochrome (black and white), or in colour , and in two or three dimensions and sound. The term can refer to a television set, a television program ("TV show"), or the medium of television transmission. Television is a mass medium for advertising, entertainment and news.

22. Large Electronic Computers ENIAC Electronic Numerical Integrator and Computer ) was amongst the earliest electronic general-purpose computers made. It was Turing-complete, digital and able to solve "a large class of numerical problems" through reprogramming.

23. Mainframe computers – i.e. IBM 704 (1960) The IBM 704 , introduced by IBM in 1954, is the first mass-produced computer with floating-point arithmetic hardware. IBM 704 Manual of operation states: The type 704 Electronic Data-Processing Machine is a large-scale, high-speed electronic calculator controlled by an internally stored program of the single address type.

24. OHP, LCD Projectors An overhead projector is a variant of slide projector that is used to display images to an audience. The name is often abbreviated to OHP.

25. NEW / INFORMATION AGE (1900s– 2000s) The Internet paved the way for faster communication and the creation of social network. People advanced the use of microelectronics with the invention of personal computers, mobile devices and wearable technology. Moreover, voice, image, sound, and data are digitalized. We are now living in the information age. Forms of Media: Web Browsers: Mosaic (1993), Internet Explorer (1995) Blogs: Blogspot (1999), Wordpress (2003) Social Networks: Friendster (2002), Multiply (2003), Facebook (2004), Instagram Microblogs: Twitter (2006), Tumblr (2007) Video : Youtube (2005) Augmented Reality / Virtual Reality

26. NEW / INFORMATION AGE (1900s– 2000s) Forms of Media: Video Chat: Skype (2003) Search Engines: Yahoo (1995), Google (1996) Portable Computers: Tablets (1993), Laptops (1980), Netbooks (2008) Smart Phones Wearable Technology Cloud and Big Data

27. Web Browsers Blogs

28. Social Networks

29. Microblogs Video

30. Augmented Reality / Virtual Reality Video Chat

31. Search Engines Portable Computers

32. Smartphones Wearable Technologies Cloud and Big Data