The Impact of COVID-19 on Indian Consumer Sentiments by Omnicom Group Research

The Omnicom Group Research study, 'The Impact of COVID-19 on Indian Consumer Sentiments', shares insights into the outlook of Indians towards the COVID-19 pandemic, changing consumer sentiments, and evolving media consumption in India as a result.

1. 7 out of 10 are scared of contracting coronavirus
COVID-19: The Impact on Indian Consumer Sentiments
92% feel that the government is handling the situation
fairly well
73% think that the lockdown should continue
Close to 60% foresee financial hardships
80% believe that we will emerge stronger from the
pandemic
40% have stockpiled essentials
60% have reduced spends on personal grooming products
~50% consumers have postponed purchases in non-
essential categories like auto, consumer durables by over
6 months
52% spending less on ordering food online
Time spent on media on the rise
69% claim to spend more time watching TV
56% spend more time on OTT platforms
70%claim to spend more time on YouTube
55% spend more time on Facebook
58% spend more time on News Apps
Sentiments
Purchase Behaviour
Media Habits

2. COVID-19: The Impact
on Indian Consumer
Sentiments
The intent behind this
report is to provide insights into the
outlook of Indians towards the COVID-19
pandemic, changing consumer sentiments,
and evolving media consumption in India as a result.
ExecutiveSummary
Anoverwhelming70%ofIndiansfearcontractingthevirusandarediligentlyadopting
precautionarymeasurestoprotectthemselves
9outof10feelthattheIndiangovernmentishandlingtheunprecedentedoutbreakfairly
well,andwantthegovernmenttoensureregularsupplyofessentials;closeto70%wantthe
lockdowntocontinuetillthepandemiciscontained
80%arehopefulthatthecountrywillemergestrongerandlookforwardtonormalcybeing
restoredsoon
Whileweobserveanuptakeinessentialconsumergoods,theoutlooktowardsspecialityand
consumerdurablescategoriesseemssubdued,withmanypostposingthepurchasebyover
6months
AsIndianspreparetobravethestorminsocialisolation,weobserveahugespikefor
at-homemediaconsumption,particularlyforTV,socialmediaandonlinevideoplatforms
*Research conducted across 10 cities (Metros: Delhi, Mumbai, Chennai, Bangalore, Hyderabad & Kolkata; Tier 1 cities: Lucknow,
Jaipur, Indore & Guwahati) with a sample size of 300 across centers

3. The Watchful Indian
7outof10Indiansaresomewhatscaredofcontractingcoronavirusandthefearishigheramongst
females,andallIndiansaged35-44yearsold.Whenitcomestoprecautionarymeasures,weobservea
highlevelofprudenceamongstIndians.Highadherenceisseenformeasureslikesocialdistancing,
improvingpersonalhygieneandwearingmasks.CitizensinTier1citieshaveadaptedbettertothe
mandatedprecautionarymeasurescomparedtotheircomradesinmetrocities.
33%
30%
35%
31%
36%
31%
33%
32%
37%
37%
37%
40%
38%
32%
36%
38%
20%
20%
19%
15%
18%
26%
21%
18%
6%
8%
5%
8%
5%
6%
6%
7%
4%
5%
4%
5%
3%
5%
4%
4%All India
Male
Female
25 to 34 yrs
35 to 44 yrs
45 to 60 yrs
Metros
Tier 1 cities
Very scared Fairly scaredNot very scared Not at all scaredDon't know
87% 85% 84% 83% 80% 78% 77% 75%
68%
63%
47%
86%
85% 82% 79% 79%
77% 73%
73%
67%
61%
41%
88% 85% 88% 89%
81%
79%
85%
78%
68% 68%
58%
20%
40%
60%
80%
100%
Avoid
stepping
out of the
house
Avoid using
public
transport
Improve
personal
hygiene
Wear a
mask in
public
places
Avoid going
to work
Avoid
contact with
tourists
Avoid
touching
public
objects
Avoid
ordering
food from
hotels
Stop
sending
children to
school
Avoid raw
or
uncooked
meat
Avoid
meat/eggs
in general
Measures taken to protect self
All India (Avg-75%) Metros (Avg-73%) Tier 1 cities (Avg-79%)
Appraising the Government’s Performance
Anoverwhelming92% feelthatthe
governmentishandlingtheCOVID-19
pandemicfairlywell.Top3measuresthat
theyfeelthegovernmentshouldtakeinclude
ensuringsuppliesofessentials,duediligence
onquarantinedealings,andstricteraction
againstprotocolviolators.Continuingwith
thenationwidelockdownrankslowamongst
thepolicies,however,7out10feelthatthe
lockdownshouldcontinuetillthepandemicis
contained.
54%
38%
5%
2%
Very well
Fairly well
Fairly badly
Very badly
How is the Indian government handling the situation?
83% 81% 81% 76% 75% 75% 73%
59%
34%
81%
82%
79%
77%
74% 73%
70%
57%
32%
87%
80%
85%
76%
77% 78% 78%
62%
38%
20%
40%
60%
80%
100%
Ensure essential
supplies are
available to
everyone
Quarantine
anyone who has
been in contact
with patient
Take stricter
action against
people violating
protocols
Continue not
allowing any
inbound
international
flights
Increase number
of hospitals to
treat affected
patients
Quarantine
localities where a
contaminated
patient has been
Continue
nationwide
lockdown until
the spread is
contained
Provide free
masks for all
people in India
Cancel routine
hospital
appointments
and operations
Measures that the government should take
All India Metros Tier 1 cities

4. What’s on Our Minds
Anoverwhelming85%ofIndiansareconcernedfortheirfellowcountrymenwhoarelessfortunatethan
themandsurviveondailywages.Therealsoexistshighpessimismofarapidoutbreakifpeopledon’t
followsocialdistancingandIndianothavingadequatemedicalinfrastructuretotakecareofthose
affected.Closeto60%foreseefinancialhardshipsifthepandemiccontinueslongterm.
84%
69% 68%
58%
46% 46% 45%
39% 38%
82%
73%
67%
58%
48%
44%
46% 40%
35%
86%
62%
71%
58%
44%
49%
44% 36%
41%
20%
40%
60%
80%
100%
Survival of
people who
are daily wage
earners
People won't
follow social
distancing &
disease will
spread rapidly
India not
having
medical
facilities if
there is a
large outbreak
Not having
enough
money if the
outbreak
continues for
long
Mental
anxiety due to
staying home
all day
Not getting
essential food
supplies
Not getting
essential daily
supplies
Increased
household
chores in
absence of
domestic help
Children not
being able to
cope with
staying at
home
Concerns that Indians have
All India Metros Tier 1 cities
Holding Fast to Hope
Atanoveralllevel,morethan80%ofIndiansfeelthattheywillemergestrongeroncethepandemicis
over.CitizensinmetrosaremorehopefulabouttheresurgencecomparedtoTier1cities,while
businessmenarenoteagerlyenthusiasticascomparedtothesalariedpopulation.
TheongoinglockdownhasimpactedlivesofIndiansinmyriadways,andtheylookforwardtogoingbackto
workandmeetingfriends.Therearealsosomeencouragingsignsforthehospitalityindustry,whichwas
thefirstindustrytobeimpactedbythepandemic.
42%
45%
38%
46%
41%
32%
48%
32%
40%
39%
42%
36%
47%
47%
37%
46%
13%
11%
16%
14%
12%
14%
10%
18%
3%
3%
2%
2%
0%
5%
3%
2%
2%
2%
1%
2%
0%
2%
2%
2%All India
Male
Female
Jobbers
Housewives
Businessmen
Metros
Tier 1 cities
Hopeful that we will emerge stronger
Completely AgreeAgree Neither Agree or DisagreeDisagree Completely Disagree
72% 33%39% 27%50% 25%33%35%
Going back to
work
Continuing with
the hobby
Shopping
at a mall
Eating at a
restaurant
Meeting
friends
Going for a
drive
Going on a
vacation
Going to a
theatre

5. Impact on Convenience & Personal Care Businesses
Thepandemichasstartedimpactingbusinessesacrosssegmentsandaneconomicslowdowniseminent.
Consumerspendingisexpectedtotakeahitduetomovementrestrictionsandfinancialuncertaintiesin
thenearfuture.Theensuingsectionshedslightonthechangingconsumerbehaviourasaresultofthe
widespreadoutbreakofthepandemic.
Stockpiling-Nearly40%ofIndianshavestockpiledessentialsastheypreparetobravethepandemic.
Youngerconsumershavestockpiledessentialsmorethantheiroldercounterparts.
38% 39% 37%
45%
34% 34%
36%
40%
0%
20%
40%
60%
All India Male Female 25 to 34 yrs35 to 44 yrs45 to 60 yrsMetros Tier 1 cities
Have you stockpiled essentials?
ThemajorityofIndiansarespendingmoreon
groceriesandfood.Higherpropensityseeninthe
metrosandamongstfemales.
Toiletries,whichincludepersonalcareproducts
likesoaps,shampoos,etc.istheothersegmentto
seeincreasedspends.
48%51%
43%43%
53%
47%
53%
43%
28%
27%
29%
36%
19%31%
24%
27%
23%21%
26%
20%
26%18%22%
29%
2% 1% 2% 2% 1% 4% 1% 0%
All IndiaMetrosTier 1
cities
MaleFemale25 to 34
yrs
35 to 44
yrs
45 to 60
yrs
Groceries & food
Spent moreSpent lessNo changeNot applicable
36%39%
31%
39%
33%30%
36%
42%
29%26%
35%
25%
32%
32%
33%22%
32%33%30%33%30%
32%
29%
34%
3% 2% 5% 2% 4% 5%
2% 3%
All IndiaMetrosTier 1
cities
MaleFemale25 to 34
yrs
35 to 44
yrs
45 to 60
yrs
Toiletries
Spent moreSpent lessNo changeNot applicable
Theonlinefooddeliverysegmentseemstobein
foramajorslowdownasmajorityofIndianshave
curbedspendingonorderingfoodonline.
Withtheentirenationunderlockdown,consumers
acrosssegmentshavereducedspendsonpersonal
groomingproducts.
7% 8% 5% 6% 8% 6% 6% 7%
54%51%59%
49%
58%57%54%49%
5%
5%
5%
6%
3%
4% 6%
5%
35%37%
32%
39%
31%33%33%
39%
All IndiaMetrosTier 1
cities
MaleFemale25 to 34
yrs
35 to 44
yrs
45 to 60
yrs
Ordering food online
Spent moreSpent lessNo changeNot applicable
10%10%10%9%11%11%8%11%
60%62%
56%57%
62%61%68%
50%
21%19%
24%24%
18%18%
15%
30%
10%9%10%9%10%10%9% 9%
All IndiaMetrosTier 1
cities
MaleFemale25 to 34
yrs
35 to 44
yrs
45 to 60
yrs
Personal Grooming
Spent moreSpent lessNo changeNot applicable

6. Impact on Speciality & Consumer Durables Businesses
Thefiguresbelowexpressrecentin-marketaudiencesacrossvariousSpeciality&ConsumerDurableGoods
sectors,beforethewidespreadoutbreakofthepandemicinIndiaandtheresultinglockdown.Nearly60%
ofIndianswerein-marketforpersonalapparels,whichincludeclothes,shoesandpersonalaccessories.A
majorityofthemintendedtobuyelectronicsandapproximately1outof4Indianswerelookingtobuyin
theautomobilecategory.
Ahighproportionofpotentialcarbuyershave
postponedbuyingplansbymorethan6months,
andtheimpactwouldbehigherinTier1cities.
Asimilarimpactisexpectedforthetwo-wheeler
industry,with30%ofin-marketaudiencesdelaying
purchasebymorethansixmonths.
33%
26%
43%
52%
47%
62%
0%
15%
30%
45%
60%
75%
Car Motorbike/scooterHome appliancesElectronic GadgetsFinancial
Investments
Personal Apparel
Categories intended to buy in recent past
21%27%
13%
20%21%25%
17%19%
27%
28%
26%
35%
18%
37%
16%
24%
33%
34%
31%
30%
35%
21%
39%
43%
20%
12%
30%
15%
26%
17%
28%
14%
All IndiaMetrosTier 1
cities
MaleFemale25 to 34
yrs
35 to 44
yrs
45 to 60
yrs
Purchase Intent: Car
As soon as I get an opportunityIn the next 6 months
After 6 months Rethinking about purchase
22%26%
17%23%21%24%
14%
27%
32%26%39%33%31%
39%
33%
21%
30%34%24%30%
29%
18%
37%37%
17%14%20%15%19%18%15%16%
All IndiaMetrosTier 1
cities
MaleFemale25 to 34
yrs
35 to 44
yrs
45 to 60
yrs
Purchase Intent: Two Wheeler
Rethinking about purchase After 6 months
In the next 6 months As soon as I get an opportunity
Homeappliancestoseehigherpurchaseintentin
themetrosinthenext6months,ascomparedto
theTier1cities.
Theelectronicsindustryisrelativelybetterpoised,
withcloseto60%potentialcustomerssettobuy
intothecategoryinthenext6months.
22%24%19%20%23%21%22%21%
30%
37%
21%
30%30%33%
24%
34%
26%
25%
28%
29%23%26%
33%
21%
22%
14%
32%
20%23%20%21%24%
All IndiaMetrosTier 1
cities
MaleFemale25 to 34
yrs
35 to 44
yrs
45 to 60
yrs
Purchase Intent: Home Appliance
Rethinking about purchase After 6 months
In the next 6 months As soon as I get an opportunity
23%22%23%23%22%23%20%25%
38%43%
31%
38%38%31%
46%37%
25%20%
35%26%24%
28%
25%
22%
14%16%11%13%15%17%
9%
17%
All IndiaMetrosTier 1
cities
MaleFemale25 to 34
yrs
35 to 44
yrs
45 to 60
yrs
Purchase Intent: Electronics
Rethinking about purchase After 6 months
In the next 6 months As soon as I get an opportunity
Business as usual for the financial investments
segment; 10% Indians reconsidering financial
investment products.
Though relatively better than other segments, 15%
are reconsidering their future purchases of Personal
Apparels, driven by Tier 1 cities and women.
44%46%42%
51%
34%
45%43%44%
28%31%
24%
26%
32%
32%31%
23%
17%
16%
20%
17%
19%
13%14%25%
10% 7%
14%
6%
15%10%12% 8%
All IndiaMetrosTier 1
cities
MaleFemale25 to 34
yrs
35 to 44
yrs
45 to 60
yrs
Purchase Intent: Fin. Investments
Rethinking about purchase After 6 months
In the next 6 months As soon as I get an opportunity
31%33%
27%
38%
23%
38%
28%27%
36%
38%
32%
34%
38%
34%
35%39%
18%
17%
19%
18%
18%
16%
20%16%
15%12%
22%
10%
22%
11%17%19%
All IndiaMetrosTier 1
cities
MaleFemale25 to 34
yrs
35 to 44
yrs
45 to 60
yrs
Purchase Intent: Personal Apparels
Rethinking about purchase After 6 months
In the next 6 months As soon as I get an opportunity

7. Evolving Media Consumption
Duringthesetimesofpandemic-inducedsocialisolationandsubsequentlockdowninthecountry,it’sno
surprisethatpeopleareconsumingvastamountsofmedia.Thissectionprovidesinsightsintothe
changingconsumerlifestylesandmediaconsumption.
Lifestylechanges–Beingstuckathome,3outof4Indiansarespendingmoretimeonhousehold
activities.ResearchalsoindicatesameteoricriseintimespentonsocialmediaandwatchingTV.Close
to60%arespendingmoretimereconnectingwithfriends,and1outof2Indianshavestartedworking
outathome.IndiansinTier1citiesseemtobemoreactivethantheircounterpartsinmetros.
ConsumptionofTVhasskyrocketedwithnearly70%
claimingthattheyspendmoretimeonTV,compared
topre-pandemictimes.
OTTconsumptiontoohasdrasticallyincreased,
drivenmorebyTier1cities,femalesandyounger
audiences.
Ascomparedtoothermediums,radioisnotthe
mediumofprimarychoice,withonly25%Indians
claimingtospendmoretimelisteningtoradio.
MajorityofIndiansarespendingmoretimeonmusic
streamingapps,playingmusictodriveawaythose
quarantineblues.
76%
67% 64%
57%
52% 51% 50%
36%
13%
78%
61%
64%
54%
52%
54%
51%
33%
11%
74%
75%
64%
61%
52%
45% 50%
41%
16%
0%
15%
30%
45%
60%
75%
90%
Spend more on
household
activities
Spend more
time on social
media
Watch more
TV
Reconnecting
with friends
Spend more
time listening
music
Sleep more Started
working out at
home
Attending
online courses
Started a new
hobby
Activities started or spending more time on
All India Metros Tier 1 cities
69%
73%
62%
71%67%64%
77%
66%
13%
11%
17%
13%
13%
12%
13%
14%
13%11%16%
14%
12%
17%
7%
14%
5% 5% 4% 2%
7% 7%
3% 5%
All IndiaMetrosTier 1
cities
MaleFemale25 to 34
yrs
35 to 44
yrs
45 to 60
yrs
Time Spent: TV
More time spent Lesser time spent
No change Not applicable
56%54%
59%
54%
58%
64%61%
44%
14%14%
14%
15%
14%
10%14%
19%
16%16%
16%
18%
15%13%
17%
19%
13%15%
11%14%13%14%
8%
18%
All IndiaMetrosTier 1
cities
MaleFemale25 to 34
yrs
35 to 44
yrs
45 to 60
yrs
Time Spent: OTT
More time spent Lesser time spent
No change Not applicable
25%28%
19%23%
27%
20%18%
36%
19%
21%
15%
22%15%
16%21%
18%
25%
22%
31%
23%28%
25%
32%
19%
31%29%
35%32%30%
38%
29%27%
All IndiaMetrosTier 1
cities
MaleFemale25 to 34
yrs
35 to 44
yrs
45 to 60
yrs
Time Spent: Radio
More time spent Lesser time spent
No change Not applicable
49%51%
46%
51%
47%49%46%
52%
13%12%
15%
11%
14%13%
15%
11%
24%23%25%25%23%
29%
24%19%
14%14%14%13%15%
9%
16%18%
All IndiaMetrosTier 1
cities
MaleFemale25 to 34
yrs
35 to 44
yrs
45 to 60
yrs
Time Spent: Music Apps
More time spent Lesser time spent
No change Not applicable

8. Evolving Media Consumption
Timespentonsocialmediahasrisendrasticallyand
55%claimtospendmoretimeontheapps.
Instagramcontinuestobroadenitshorizonswith
nearly40%spendingmoretime,drivenmajorlyby
youngeraudiences.
YouTubeseesthehighestleapinconsumption,as
70%claimtospendmoretimeontheplatform.
Withphysicalnewspapersnotbeingavailableinmost
partsofthecounty,anoverwhelming70%are
spendingmoretimeononlinenewssearches.
55%53%
58%57%
53%
58%
54%53%
15%17%
12%15%
15%
14%
14%17%
21%22%20%21%
22%
19%26%20%
9% 8% 9% 7% 11% 9% 7%
11%
All IndiaMetrosTier 1
cities
MaleFemale25 to 34
yrs
35 to 44
yrs
45 to 60
yrs
Time Spent: Facebook
More time spent Lesser time spent
No change Not applicable
38%36%40%36%39%
46%
34%33%
16%15%
17%
18%14%
13%
20%
15%
25%
23%
28%
24%25%
23%
25%
25%
22%
26%
16%
22%22%18%21%
27%
All IndiaMetrosTier 1
cities
MaleFemale25 to 34
yrs
35 to 44
yrs
45 to 60
yrs
Time Spent: Instagram
More time spent Lesser time spent
No change Not applicable
70%70%70%68%
73%
78%
69%
63%
10% 7%
14%
11%
8%
7%
12%
9%
17%19%
14%
20%15%
13%
16%
23%
3% 4% 2% 2% 4% 2% 4% 4%
All IndiaMetrosTier 1
cities
MaleFemale25 to 34
yrs
35 to 44
yrs
45 to 60
yrs
Time Spent: YouTube
More time spent Lesser time spent
No change Not applicable
73%71%75%74%71%
67%
72%
79%
11%12%
11%11%
11%
13%
12%
10%
12%13%
12%13%
12%16%
14%
7%
4% 5% 2% 2% 5% 5% 3% 4%
All IndiaMetrosTier 1
cities
MaleFemale25 to 34
yrs
35 to 44
yrs
45 to 60
yrs
Time Spent: Online News Search
More time spent Lesser time spent
No change Not applicable
Newsappsalsoseeanupliftinthetimespent,with
60%spendingmoretimeonthem,drivenmoreby
Tier1cities.
58%56%
62%59%58%56%
60%58%
14%
15%
12%
14%14%16%
13%13%
17%17%
17%19%
15%
17%14%20%
11%12% 9% 8%
13%10%14%
9%
All IndiaMetrosTier 1
cities
MaleFemale25 to 34
yrs
35 to 44
yrs
45 to 60
yrs
Time Spent: News Apps
More time spent Lesser time spent
No change Not applicable

9. Winds Of Change -Adapting To ‘The New Normal’
Severalbrandshavecometotheforeinthesedistressedtimesandhaveengagedwith
consumersthroughmorehumane,empathetic,informative,engagingandreassuring
communications.Thissectionshedslightonafewprominentcampaignsandinitiativesbymajor
brandsastheyevolveanddistilhopeandpositivitytoIndians.
EducatingWithRightInformation
ReckittBenckisers’scampaign,#DisinfectToProtectaimsat
educatingpeopleontheneedforkeepingsurfacescleanand
disinfectedtohelpbreakthechainofinfection.Besidesthe
brandhaspledgedtodonate1millionlitersofLizolandHarpic
tosupportthefrontlineworkers.
TransformingFromCorporateToHumane
HindustanUnileverincollaborationwithUNICEFhaslauncheda
campaign#BreakTheChainwhichhasthreepowerfulthemes-
socialdistancing,handwashingandgenerosity.Inadditionthe
brandiscommittedtomakeessentialslikeLifebuoysoaps,
handsanitizersandDomexcleanersavailableacrossIndia.
BeingGenuine&Empathetic
Ariel’smostsuccessfulcampaign#ShareTheLoadstrikesacord
nowmorethaneverwhentheentirenationisunderlockdown.
Thecampaignverybeautifullydeliversasocialmessageof
removingthestainofgenderinequalityandisagreatexample
ofthe‘EvolvingIndia’.
Agility, Safest Harbour In Uncertain Times
Advertisersneedtobeagileintheirmediaand
communicationsplanning.RecentBARCNielsenreportpoints
towardsTVviewershipbeingdrivenbyNewsandMovies.
Brandsshouldnotbepushyintheircontentbutratherfocus
onconveyingemotionsofsolidarity,positivity&gratitude.
AcingInfluencer&SocialMediaStrategy
Withthelockdownaffectingproductionofregularcontent,
increasingnumberofbrandsarecollaboratingwithinfluencers.
ReebokIndia’shomeworkoutvideoswithKatrinaKaif,Dettol’s
20s#HandwashChallengewithRiteishDeshmukhandPhilips
India’s#TrimAtHomeinitiativewithViratKohlibeingfewofthe
noteworthymentions.
KeepingYourConsumersEngaged
Nivea’slatestcampaign#ManyWaysToCareisadigitalfirst
campaigntobuildBrandEquityinthecurrentscenariowhere
familiesareconfinedtotheirhomesandrunningoutofideas
toengageproductivelywiththeirkids.‘HaveFunWithYour
Kids’augurswelltoentrenchthebrandintheConsumerslives.

10. OmnicomMediaGroupisthemediaservicesdivisionofOmnicomGroup,Inc.(NYSE:OMC),a
leadingglobalmarketingandcorporatecommunicationscompany.Omnicom'sbrandednetworks
andnumerousspecialtyfirmsprovideadvertising,strategicmediaplanningandbuying,digital
andinteractivemarketing,directandpromotionalmarketing,publicrelationsandotherspecialty
communicationsservicestoover5,000clientsinmorethan100countries.OmnicomMedia
Groupismadeupofseveralmediaspecialistcompanies,includingOMD(http://www.omd.com),
thelargestandmostinnovativemediacommunicationsspecialistintheworld,andPHD
(www.phdmedia.com),aleadingmediaservicescompanywidelyrecognizedforitspioneering
thoughtleadershipandinnovativeworkforclients.
www.omnicommediagroup.com
Formoreinformationonthisstudyanditsfindings,pleasegetintouchwith:
RonakGoyal
Director-Research&Insights
[email protected]
M:[phone]
Omnicom Media Group
YouGovisaninternationalresearchanddataanalyticsgroup.Ourmissionistosupplya
continuousstreamofaccuratedataandinsightintowhattheworldthinks,sothatcompanies,
governmentsandinstitutionscanbetterservethepeopleandcommunitiesthatsustainthem.
Ourcoreofferingofopiniondataisderivedfromourhighlyengagedproprietaryglobalpanel.
Eachday,theYouGovGlobalPanelinmorethan40marketsprovidesuswiththousandsofdata
pointsonconsumerattitudes,opinionsandbehaviour.Wecapturethesestreamsofdatainthe
YouGovCube,ouruniqueconnected- datalibrarythatholdsovertenyearsofhistoricsingle-
sourcedata.
Ourground-breakingsyndicateddataproductsincludethedailybrandperceptiontracker,YouGov
BrandIndex,andthemediaplanningandsegmentationtool,YouGovProfiles.Ourmarketleading
YouGovFormoreinformationaboutYouGov’sproductsandservices,visitourwebsite
https://in.yougov.com/en/
YouGov India

11. Research Methodology
Pre-designedquestionnaireadministeredonlineusingOMGConnect,whichisOMGIndia’s
proprietaryonlinepanel.ThispanelishostedonYouGov’sonlinepanelwithacurrentsamplesize
ofmorethan33,000peoplespreadacrossIndia.
Mumbai
Lucknow
Delhi
Bangalore
Chennai
Hyderabad
Guwahati
Kolkata
Jaipur
Indore
Pan-India Coverage
TheresearchwasconductedtobestrepresentconsumersentimentsacrossIndia.Research
conductedinMetrosaswellasTier1citiesacrossthelengthandbreadthofthecountry.
Centres–
Metros:Delhi,Mumbai,Chennai,Bangalore,Hyderabad&Kolkata.
Tier1cities:Lucknow,Jaipur,Indore&Guwahati.
Samplesize–Totalsamplesizeof300spreadacrossresearchcentres.
BroadTGselectiontocoverpopulationacrossagegroups,gendersandprofessions
25+years,Male/Female,NCCSAB,salaried/business/housewife.
Target Audiences

12. www.omnicommediagroup.com
Thank you!