THE IMPACT OF COVID-19 PANDEMIC TO THE BSBA STUDENTS

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1. THE IMPACT OF COVID-19 PANDEMIC TO THE BSBA STUDENTS OF LA PATRIA COLLEGE TOWARDS PROMOTION AND ADVERTISEMENT OF FAST-FOOD CHAINS IN SANTIAGO CITY

2. Introduction Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations.

3. The coronavirus (COVID-19) global pandemic has resulted in changes to advertising, marketing, promotional and media spends, forcing businesses and brands to reevaluate their thinking about current and future advertising and marketing campaigns to maintain a steady stream of income. While brands currently seek to strike the right tone during a global health emergency, the future portends market alteration, increased competition and a demand for creative and aggressive marketing practices.

4. Summary of Findings Age. M ajority of the respondents, 15 (40.54%) are age rang ing in 21-22 years old. Sex. Most of the respondents, 28 ( 75.68%) were female respondents Part I: Profile of the Respondents

5. Course. Most of the respondents, 29 (78.38%) were BSBA- Marketing Management Year Level. Majority of the respondents, 18 (48.65%) were 3rd year level

6. Part II: The impact of promotion and advertisement of fast-food chains during pandemic to the BSBA students of La Patria College. 1. The respondents considered the calories as the negative effect of fast foods. Majority of them, 16 (43.24%) says calories as the negative effect of fast foods.

7. 2. Majority of the respondents 36 (97.30%) says that there is an impact of fast food chains advertisement to the college students. 3. Majority of the respondents, 35 (94.59%) says that the advertisement of fast food chains can create awareness.

8. 4. Majority of the respondents, 22 (59.46%) had been encountered negative effect in using promotional materials when purchasing fast foods . 5. The respondents are mostly neutral that there is an impact of celebrity endorser of fast food chain in buying behavior of BSBA student. There are 17 (45.95 %) respondent votes “agree”.

9. 6. Most of the respondents says that bundle discount as the promotional materials are affecting their buying decisions. There are 17 (45.95 %) says it is the bundle discount . 7. Majority of the respondents, 27 (72.98%) had been influenced their purchasing habits by the promotion and advertisement. Part III: Effects of promotion and advertisement on the buying behavior of the BSBA students of La Patria College during Covid-19 Pandemic.

10. 8. Majority of the respondents, 29 (78.38%) says that the social media advertisement influenced them to purchase fast foods during pandemic . 9. Majority of the respondents, 21 (56.76%) are going directly to the store to purchase fast foods.

11. 10. Most of the respondents, 31 (83.78%) had been influence their fast food choices by the advertisement . 11. Majority of the respondents, 26 (70.27%) visits once a month the fast food chains during pandemic. 12. Most of the respondents, 25 (67.57%) were satisfied to the currents service of the fast food chains.

12. 13. Majority of the respondents, 21 (56.76%) usually watched the advertisement of Jollibee. 14. All of the respondents 37 (100%) agreed that the covid-19 pandemic greatly affects the promotion and advertisement of fast food chains. 15. Majority of the respondents, 22 (59.46%) says that it creates an interest for them.

13. Conclusions Profile of the Respondents Majority of the respondents are 21-22 years old, female, a BSBA- Marketing Management student and on a 3rd year level.

14. The impact of promotion and advertisement of fast food chains during Covid-19 pandemic to the BSBA students of La Patria College The promotions and advertisement of fast food chains during the covid-19 pandemic has an impact to the BSBA students. It creates an awareness to the students about the fast food chains during covid-19 pandemic.

15. Effects of promotion and advertisement on the buying behavior of the BSBA students of La Patria College during Covid-19 pandemic The advertisement and promotion of the fast food chains during the covid-19 pandemic affects the buying behavior of the BSBA students. The promotional materials and advertisements used by the fast food chains affects their buying behavior that leads in creating interests to purchase in fast food chains.

16. Recommendations 1. The researchers would want to recommend to the fast food chain owners to offer or add some healthy foods to the menu. The researchers would also want to recommend to the company to continue to make an advertisement that can attract more and create awareness to the consumers especially this time of pandemic . The researchers also want to recommend to pay some attention to the effectiveness of their promotional materials.

17. 2. The researchers would want to recommend that customers should not be afraid to purchase directly on the store as long as they are following the health protocols and guidelines during this time of pandemic.

18. 3. The researchers would want to recommend to the consumers that they will continue to see or watch an advertisement of fast food chains especially during this time of pandemic for them to be well-informed about the new and changes they may encounter when purchasing in fast food chains.

19. 4. The researchers would want to recommend to the company to continue their good work in creating promotions and advertisement and as well as to the customers to engaged themselves to believe to be well-informed to the use of promotions and advertisement.

20. Thank you ~The Researchers