The Impact of Sustainable Innovation in Pakistan Textile.pptx

pakistan textile industry

1. The Impact of Sustainable Innovation in Pakistan Textile Industry Outline INTRODUCTION PROBLEM STATEMENT QUESTIONS OBJECTIVES THEORATICAL FRAMEWORK HYPOTHESIS DEVELOPMENT METHODOLOGY MEASURES

2. INTRODUCTION Background Information of Pakistan T extile Industry: Significant contributor in Pakistan’s economy Contribute 8.5% in GDP of Pakistan and employing million of people Globally, it is the second important basic need of people and its worth was $1.04 trillion in 2021 In Asia , Pakistan is the 8 th largest exporter of textile commodities 4 th largest producer of cotton and 3 rd largest spinning capacity in Asia and contributes 5% to global spinning capacity Internationally, textile industry produce variety of products includes aggrotextiles , industrial textiles, medical textiles and sport textiles

3. Continued….. It consumes great deal of energy Emits great deal of pollutants Water, fuel and chemicals are used as essential resources in textile industry and utilized in large quantities It requires more than three trillion gallons of fresh water per year for fabric 70% of companies in Pakistan textile industry prioritizes sustainability to improve competitiveness 60% consumers consider environmental and social factors when making purchase decision 40% companies in the industry have implemented sustainable innovation 25% increase in customer satisfaction reported by companies that prioritize sustainability 20% of companies have seen an increase in revenue due to sustainable innovation

4. Continued…… Environmental factors: Greenhouse gas emission Water pollution Waste management Labor practices Supply chain management

5. Customer satisfaction: Customer satisfaction is important factor for companies in textile industry It drives loyalty, retention, and business success Companies that prioritizes sustainability are likely to enjoy a competitive advantage in terms of customer satisfaction Limited research on customer satisfaction in Pakistan textile industry

6. Some aspects that are not understood: What drives textile companies to adopt sustainable innovation and what barriers do they face in implementing it? How does sustainable innovation impact the financial performance of these companies? How can emerging technologies be applied to sustainable innovation in the industry? What do customer think about sustainable innovation and are they willing to pay more for sustainable products?

7. Continued…… This study aims to address this knowledge gap by exploring the relationship between sustainable innovation and customer satisfaction in Pakistan textile industry. If we don’t address these gaps in understanding the impact of sustainable innovation on customer satisfaction in textile industry so what are the consequences? Consequences: Companies prioritizes short term gains Loss of market share and revenue in Pakistan textile industry Industry may suffers from reputation for neglecting sustainability and customer satisfaction Difficult to attract new customers and talent

8. Challenges in Pakistan textile industry:

9. Solutions to the challenges

10. Contribution: By examining the impact of sustainable innovation on customer satisfaction in Pakistan textile industry, this study aims to contribute to the existing literature on sustainability, innovation and customer satisfaction and provide insights for companies seeking to improve their competitiveness and contribute to more sustainable future. It contributes to the growth and development of textile industry. It also raises the consumer awareness about sustainability. It influence purchase decisions and driving demand for sustainable products.

11. Conclusion This study conclude that it encourages innovation, improves industry reputation and has implications for economic growth, consumer awareness and social responsibility. If the industry promote sustainable innovation it directly effects on customer purchase behavior.