the importance of 7ps marketing mix stretegy

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1. RUDYLYN P. RESMA PRE-SERVICE Teacher Presented by FINAL DEMONSTRATION RUDYLYN P. RESMA PRE- Service Teacher

2. L I S T E N CLASSROOM STANDARDS

3. L - LOWER YOUR VOICE I - INCREASE YOUR ATTENTION

4. S - SEARCH YOUR GOAL T - TEASE YOUR MIND

5. E - ENGAGE IN CLASS N - NEVER LEAVE YOUR NOTES BLANK

6. Let's Review

7. 8 Innovative entrepreneur Social entrepreneur Fabian entrepreneur Drone entrepreneur Imitating entrepreneur What are the types of Entrepreneurs?

8. GUESS THE PICTURES

9. 10 P R O D U C T S

10. 11 P R I C E

11. 12 PROMOTION

12. 13 P EOPLE

13. POSITIONING

14. 15 P ACKAGING

15. P L A C E

16. GROUP ACTIVITY

17. Direction: Match the column A to B. Afterwards, Choose any representative to present the output.

18. At the end of the lesson the students are expected to; a. Describes the concept of Marketing Mix. b. Select the different types Marketing Mix. c. Apply the lessons learned in daily living. OBJECTIVES

19. THE 7Ps of MARKETING MIX

20. The marketing mix is a widely accepted strategic marketing tool that combines the original 4Ps ( PRODUCT, PLACE, PRICE, PROMOTION) with the additional 3Ps--- PEOPLE, PACKAGING and POSITIONING, in formulating marketing tactics for products and services. 22

21. the 7Ps are controllable by the entrepreneur and therefore must be well thought of to be successful. 4Ps were used in marketing products or physical good only. 3Ps are also applicable for marketing products

22. Entrepreneurs must use the 7Ps model to do the following: 1. Conduct a SWOT or competitive analysis. 2. Ultimately produce marketing strategies and tactics.

23. 7PS

24. PRODUCT

25. The first P in the Marketing Mix is the Product. Marketing strategy typically starts with the product. Product refers to any goods or services that are produced to meet the consumers’ wants, tastes and preferences. PRODUCT

26. P L A C E

27. Place is the second P in the Marketing Mix. Place represents the location where the buyer and seller exchange goods or services. It is also called the distribution channel. P L A C E

28. P R I C E

29. The third P in the Marketing Mix is price. The price is a serious component of the marketing mix. price is the value of money in exchange for a product or service. P R I C E

30. Price is determined by what (1) a buyer is willing to pay, (2) a seller is willing to accept, and (3) the competition is allowed to be charged. With product, promotion, and place of marketing mix, it is one of the business variables over which organizations can exercise some degree of control.

31. P ROMOTION

32. Promotion is the fourth P in the Marketing Mix. Promotion refers to the complete set of activities, which communicate the product, brand, or service to the user. The idea is to create awareness, attract and induce the consumers to buy the product, in preference over others. P ROMOTION

33. The following are the most common mediums in promoting a product. 1. Advertising 2. Public Relations 3. Personal Selling 4. Sales Promotion 5. Direct Marketing

34. P E O P L E

35. The fifth P in the Marketing mix is People. Your team, the staff that makes it happen for you, your audience, and your advertisers are the people in marketing. This consist of each person who is involved in the product or service whether directly or indirectly. P E O P L E

36. P ACKAGING

37. Packaging is the sixth P in the Marketing Mix. Packaging is a silent hero in the marketing world. Packaging refers to the outside appearance of a product and how it is presented to the customers. P ACKAGING

38. POSITIONING

39. It is the seventh P in the Marketing Mix is Positioning. When a company presents a product or service in a way that is different from the competitors, they are said to be “positioning ” it. Positioning refers to a process used by marketers to create an image in the minds of a target market. P OSITIONING

40. GROUP ACTIVITY

41. GROUP 1: PROMOTE A PRODUCTS THROUGH BROADCASTING GROUP 2: PERFORM AN ADVERTISEMENT

42. Have you tried to sell a product? What marketing strategy did you used?

43. ASSESSMENT

44. ANSWER KEY! 1. B 2. A 3. C 4. C 5. B

45. ANSWER KEY! 6. PRICE 7. PLACE 8. PRODUCTS 9. PACKAGING 10. PEOPLE

46. ASSIGNMENT Research what is a brand name? Give at least five examples each.

47. OBJECTIVES At the end of the lesson the students are expected to; a. Describes the concept of Marketing Mix. b. Select the different types Marketing Mix. c. Apply the lessons learned in daily living.

48. COLUMN A COLUMN B 1. PRICE It must provide value to a costumer but does not have to be tangible at the same time. 2. PLACE They are the target consumers of the company 3. PRODUCT To build and improve consumer demand 4. PEOPLE Refers to the place that a brand occupies in the minds of the costumers and how it is distinguished from they product of the competitors. 5. POSITIONING Physical appearance in the first destination of the product. 6. PROMOTION To make the product conveniently available to the target market consistent with their purchasing patterns. 7. PACKAGING To make the product affordable to the target market and reflect the value of benefits provided.