The Marketing Mix: Understanding the 4Ps

Understanding how to effectively manage each element of the marketing mix helps businesses meet customer needs and stand out in the market.

1. The Marketing Mix: Presented by Nabaongyi Victor

2. Marketing mix: GROWTH MARKETING PLAN 2 Is a set of actions or tactics that a company uses to promote its brand or product in the market.

3. 4Ps 3 Product Price Place Promotion

4. What are the 4Ps? MARKETING PLAN 4 The 4Ps are the fundamental elements that work together to meet customer needs and achieve business goals.

5. 4P's EXPLAINED and considerations.

6. Product: GROWTH MARKETING PLAN 6 Key Elements : Features Quality Design Branding Variety Packaging

7. Price GROWTH MARKETING PLAN 7 Key Elements: Pricing strategies (e.g., penetrating, skimming) Discounts Payment terms Perceived value

8. Place GROWTH MARKETING PLAN 8 Where and how the product is distributed and sold to customers. Questions to consider: Where do customers prefer to buy the products? How can the product be delivered to the costumer? What is the most efficient way to distribute the product? Key elements: Which channels are you going to sell your products (e.g., retail, online) Location Inventory management Logistics

9. Promotion GROWTH MARKETING PLAN 9  K​ey Elements: Advertising (TV, radio, Online) Sales promotions (discounts, contests) Public relations (events, press releases) Social media marketing (Instagram, TikTok, Facebook, X,....)

10. Thank you for Your time. GROWTH MARKETING PLAN 10 Nabaongyi Victor