The Most Influential CFOs to Watch in 2025.pdf

This edition celebrates finance leaders who combine analytical acumen with bold foresight. These executives are reimagining financial leadership by aligning profitability with purpose, leveraging technology for sharper insights, and guiding enterprises toward resilience and long-term success.

1. THE VOL: 10

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5. Masters of Financial
Transformation

‘the world of business, wher strategy and sustainability must coxis,
the fol of the Chie Financial Oct has trame de ts rctinal
boundaries. Today's CFOs are not merely the eustodians of financia

iscinline—they are the architects of growth, the interpreters of daa, and the

‘visionaries guidig organizations though transformation, innovation and

uncerainy.

Te Most Infucnil CFOs to Wach in 2025 celebrates thee muliseced.
Leaders who ae redctining what franca Leadership means im digital,
slobally interconnected economy. Toes: dtnguished exceutves ae stocring
ler organization through volt wih precision ad foresight leveraging
amy, automaton, and agile financial models I cate long tm value and
res.

‘This cxchnive ction ait to the CFOs who exemplify courage in
decision making, tansparency in governance, and imovati in capt
‘rate. Prom optimizing operational cicency and ensuing compliance
across complex marks o leading ESG driven nat roms, cir
irc: cuted beyond balance ect no the very culture and direction of
Ihe organizations. Tey are enabling companies Lo thrive nt jus in numbers
but in purpose:

As we eme an era defined by Al deiven forecasting, sustainability inked
finance, ad cross-border digital ecosystems the CFO's ole asa sic
business partner has never been more pivotal. Hack profi Featured i is
issue fects journey of adaptability, leadership and integrity offer
readers window no how financial stewandehip can be a salt for
‘onganvatonal exeslence and socal progres

A The CIO Word, our mission isto spotlight such transformative figures who

‘challenge convention and lead with elaniy. Through tis special tion, we
aim to honor the ndiduas who contin oclvate he face function ito

à der of strategy, novation, and impact.
¡aa

6. ,
CONTENTS

> Victor Pang
08 The Financial Architect of
* Canada's Trade Lifeline

THE STORIES WITHIN

- Bashar Weshah
18 Financial Leadership Redefined :
+ More Than Just Crunching Numbers

Dr. Krishnamoorthy K
Y ye Mastering Financial Operations
L Across Borders

x

7. Henriette De Beer
Building a High-Performance
Culture in Financial Teams

Mathieu Rwiyereka
Empowering Africa's Champions through
Impactful Financial and Investment Advisory

Yazan Al-Tini
Pioneering Visionary Leadership in the
Middle Eastern Finance Sector

NDUSTRY INSIGHT

Beyond Numbers :
How CFOs Are Driving
Transformation and Growth

The CFO Playbook
Driving Profitability While
Creating Value

8. Editor-in-Chief Thanh Truong
Deputy Editor Sam Carter
Managing Editor Alaya Brown

Assistant Editor Maria Evans
Visualizer Chris Carter
‘Art & Design Head Millie Simon
Art & Design Assitant Judy Smith
Business Development Manager Phoebe Jacob
Business Development Executives Aisho, Olivia
Technical Head David Walker
Assitant Technical Head Mia Rodricks
Digital Marketing Manager Helena Smith
Research Analyst Eric Smith
Circulation Manager Richard Martinez

Folin us on
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9. The Most Influential CFOs
to Watch in 2025 &

Leylaty Group
levaty.com sa

ILS Intemational in.
ths group.com

Pentaln Group
of companies
penta group com

With a wealth of experience in financial management,
corporate strategy, and operational leadership, Bashar
plays à pital role in ving Leylay/s continued growth
nd franca! excellence

pecs of financia

De Kishnamoerthy K oversees

planning, compliance, and capital management, ensuing

personal efciency and farlsstanabity across LUS à
‘international subsidiaries

Ax Penta, Henriette oversees al aspects of franc
governance, ik management, and performance
‘optimization, ensuring hat nancial strategy ais withthe
company long tm prowth objectives.

aparte

Vancouver Fraser
Port Authority

Amar
Investment Group
ayaricom

Mathieu oversees budgeting nancial reporting. and

investment strategy grin RG Partners seal polices with

iS mission 1a ve innato, operational excelence, and
Tong: term value creation.

known for his strategie ion and analytical rigor, Richard ple

rial ole in supporting Pac's growth iles and ensuring,
franca stably wile onabing the company to deiver cating
‘edge sions tos cents across multiple sectors.

View's leadership is central o optimizing financial
performance, enabling infrastructure development, and
vancın natives that enhance global rade, marie

Safety, and economic development ia thereon

With extensive expertise in corporate Finance, investment
strategy and sk management, azan plas rial ole in
“diving the company’ francia planning and long-term
on at,

10. BEE 1: Mio inventa CEOS to Watch in 2025

VICTOR á

PANG

The Financial Architect
of Canada's Trade Lifeline

THE FRONT PAGE EXCLUSIVE

13. =

lor an ever progressive economy like Canada’s,
‘while pots Hk that of Vancouver play a role oF
trade gas, the financial empowerment of howe
port te like force Homing thro the county and
Keeping the progrecivo pt of ation ave

{Wisin thie sonar that some ofthe most infla! Chief
Financial Oiers, such as Victor Pang, play anther
crucial ml tt fa catalyst.

Victor who bas been the Vancouver Frser Pon Authority’
CCFO foralmosta decade, instrumental nthe vital
Function of adapting to change. Overscin a
comprchensive pora. man, information eric
corporate strategy, and enterprise project management

“There his focus ion implanting strategic, nancial
comma, and project execution het practices The
«Mois care a decision making proces that rb and
Sn execution Bat ie ective I hecamer vil forthe ports
time health and expansion

‘Victor alo brings wealth of experience to this role,
‘ving held pst kadeahip postions spanning finance,
operations, aie, comporte development, opten
(ransfermation, nd product development

[Along with seasoned board expeines, his rad industry
exposure ~ encompassing ports, aviation, technology,
mining, manufacturing ood, banking: and lw pride a
nique and comprehensive porpoctiv. Victor strong,
foundation is Further sli by his academic background,
holding both a Bachelor of Commerce and a Bachelor of
‘Laws from the Univnity of British Columbia.

A Purpose-Driven Return: Enabling Canada's Economy

Victor join the Vancouver Fraser Port Authority back in
2016 ata point in his carer wher he was secking work
‘with dec purpose and community impact. emaldet have
os a eter fae eect

Being Canada's largest port, handling rors han $1 billion
‘of goods a day, he Port of Vancouver ne ofthe most

vil enablers of Canada's cconomy Canadian flies and
sins al ver the country ey onthe port for
sential “Lik he fad we conca, the gande we bay,
the lathes we war, andthe cars we dive”

66 Financial return is notan

end in itself—it’s a means
to allow us to make
investments and do the
work to help facilitate the
efficient movement of
goods and capacity for
future growth. 99

pot ia Noth America. I sustos 132400 job, $9.3

Dillion in wage Ira por activi each year, and
‘generates $163 billion in annual GDP nero Canada

‘Asa arm eth federal agency, he port arity i
responsible fr the sara states ofthe Lands and
waters hat make up the Pot of Vancouver Victor adds,
“We work to ensure the port remains compi lhl
and collaborate with port commis partners and Ft
‘Nations to responsibly facilite Cana trade for the
Benoit of all Canadians”

“The work that hey do shin o rable same md

170 nations across globo the Por of Vancouver
‘moves alos as much cago by volume as Canada next
five largest ports combined.

‘Anchored ia Discipline: A Phidesophy of Financial
Stewardship

Deseribng their overarching financial philosophy in
guiding the Port of Vancouver's long tem strate, Viet
‘ay ht the Canadian por authors are public ctr
expaizations designe to be financially efficient.
“Financial return i wot on end in itself isms to
allow us to mae investments and o he work to lp
Foca the ejiient movement of goods and capacity for
‚te growth. Our financial phic is anchored a
‘rat manche mainaiing a rang ancl
position, and making he righ investments serve
Canada trade needs forthe ang term

14. BB veri

centered around
enabling Canada's

trade by being
reliable and

Finance in a complex, high-impact environment ike the
port authority requires mors than just numbers. Tht is why
‘Victor says that the ive cor vales guide her daily
decision making:

+ "We drive efciency 1 optimize performance.”
+ We bull strong relationships 10 succeed together."
+ Weare comer sed dive on our commons”

+ "Weare accountable t find solutions and take the right
actions”

+ "Weare one team 0 achieve our purpose”

‘Along with execution, these values farther direct
‘haviour al aspects of ther business and operations,
including finance. "Far example, over he las ear me Ve
recognized and celebrated our employees who are thinkin,
‘and acting ike business owners through a spending wich,
Init.”

Also, they've highlighted many examples, big and small,
‘where employees have challenged the status que, asked
genuiney curious questions, and gone that extra mile 19
fd ways to be more efiien! and effective, Spending
sise includes consideration fr haw employees can spend
(her time effectively, focusing on balancing the effort for
the best possible outcome:

Integrating Sustainability and Fiscal Responsibility

Asa CFO, Vito helps verse one af Nonh America’s
mod racy trade paty. Tho job ena balancing
fica esponsibility with port authority log term
sssinability goat. “Sustainable embedded malt
“aspects of our strategy and everything we do.” he reveals
“This seme from both sen of responsibility and graine
‘care. The part author longer sutinabilty goal are
informed by undentanding the environment and operations,
‘engagement with customers and stakeholder, alignment
swith industry nd govermmenis, and being thought
About how 1 best leverage ts core compclency.

Fiscal responsi olen embedded in
‘everthing we do” Sussirabiy and fica
responsibility are, therefore, nt viewed a to
‘ends oF continuum. They ar bth depiy
Integrated in their decision making, “And the
‘ey question is hee we con bes lice cor
Hong: term sustainably goals in fc
responsible way”

ro,

In Vicos ol, collaboration with
varo departments fom eminent
do environment to comuni
‘engagements vil, Ts, casing
thatthe financia strategy aligns with
{he organization purpose i his prime
focus He explain, "Our purpose e
¿entered around enabling Camada
‘nade by being reliable and mavatie,
we protecting the environment" The
Finance team plays an important ol in
contribatng 1 thei goal by maint

| high level ofintrcton and
Sringement with thor part of he
‘snes daily They work a snes
parincrhip model and provide ania]
Speise acres broad operational and
"Stic nitive in a neat ion
“Thc model allows the finance function to pn
deep understanding of the business, helping o
‘cere that nancial tay alge with
‘xpaniatonal purpose

[Navigating Volatility: Short-Term Challenges,
‘Long-Term Vision

ng

Tn today's volatile pohal wade environment, a port
her, Victor shares hat they have to respond 10 daly or

17. BB keinen

often make the
greatest contribution
by setting clear goals
upfront, providing an
environment that best
enables the team to
succeed, and
supporting people
along the way. YY

real ine ines eased by operational, market or
geopalicl ates. At ro same mo, thy ned o think in
{um horizon ate by decades when planning for future
infrastructure and capacity needs. "To operate fective on
both ime cals, we edo he hough and deliberate
ging which externas are relevant in the short.
dorm. lon iorm or bath Sort, a ajo disapion
car in the short term may simply be nize nh long

A Personal Missions Elevating Canada's Economie
Poren

“The port authority's role as a eilt of national trado
an mudaiabiiy make a dynamie workpbee When
Asked what aspect of ii miei resamate with hima most
dec ona personal lve, Vico tats that aa proud
Canadian, he passionate about sing Canada achieve is.
economic potential, improving te standard of ving for
Canadians, and puig Canadian business to now
eights “We have significant unapped potential sporting
more goods, deen marke, smengiheing the supply
chain, amd alresin Infrosiactro gap” Th ft hat
{he port authority play a Loy role in thee vital ae
makes bi job highly mcaningfal and perposochivn.

Ale, he loves that to ensure long trm public interest
nd Indigo partnerships remain central to inci

La

decision making it x important to have mine caros
and humility to understand the interests ofa specie
scpmom of he publi or a specific Indigenous groups, and
totaly expec their prspeeliven.

rthormore, when making high takes decisions without
clear preceden, Victor aye ts important to stay focused
on ore statics, stay tru o your values, and have the
courage 0 make the bes cion you can with he
information you hae at time tn decision monde.

Guiding Principles for Future Leaders: The Three 1

IF be had ben a mentor lo he neat generation of financial
Tenders entering the infastructure or public cor, Vor
Riez thatthe lowing principles apply wel in any
profesion and any sector “Approach our professional ie
enr with he te Li: Lead, Learn, and Love”

+ Haves leader midst regard of your positon

2 Treatovery work auigement and
Lamine opportunity

+ Love what you do, and ear for those around you

Victor Pang endendi exemple hou ttcpie
financial management, combined with dos sons of
purpose and commitment to peopl, can drive significant
Economic impot and bald eit fare fo nation

Vancouver Kiki, Cama

18. wan aM Bs 20-22
1 ERUTORE mobitrry

FOIRE INTERNATIONALE
DE CASABLANCA, MOROCCO

“IN ADVANCED
MANUFACTURINGE;
FUTURE MOBILITY

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20. “The Most Influential CFOs to Watch in 2025

BASHAR WESHA

Financial Leadership Redefined More Than Just Crunching Numbers

Srategtes for Balancing Immo interest number, problem-solving, This inv required a forward
Goals with Sustainable Practices! ad undersunding how businesses thinking approach, balancing sbot-
“peri Early in my care. | ‘erm Garcia health with log,

Ihe oc finance soften recognized tbat nance play critical grow emportant, and it
‘resented as anintreate web role m ing a company stategy demamstrated my ability vigo
of tai md strategy but and growth complex challenges while diving

fis eve core ess ini impact on Sasuiable wesen.

businesses ad communities. Fsancal Over time, Lhoncd my sills through

Header are mote han just numbers ris oles anal analysis,
caches they are growth architects budgctng, and management. Ti
‘ho shpe their organizations futures experience, combined witha deep

while novigating challenges and understanding of rancia! planning
opportuni. Their insights may deve — and leadership, eventually led me ©

‘eats improve sustainability. md the tole of CFO, where can conrbute Sri plaming à High
eventuall revolutionize bow tothe overall success and longer collaborative proses forme I's
businesses opeat in a evstchanging vision of the company. Essential ensure that francia!

marks Strategies are no just about numbers
ou describe a key achievement but ar aligned withthe company
career that you believe sets overall goals. {work chsch with

As Leylaty Groups Chie Financial

Once Basar Vesta Kad e way yeuparianavoloniy CFO! pura beats negra nach
doc dei. a ewer tas iba to oped
ee loc ya dp detal AE een üble MES eng it ur Bote
er aa ces palo tall mses porn
plano 2d orton perfora. ending pren foil

Morning dangachalensig Iron ta ike SWOT ars to
Ba puso rire Poor) op DS dci ans tr eng, weno
Pendant (eos ces once oof ae
Destin Lane oem
Schikeoland dren Astin shed. vocal maca oasis ic pol mae hangs. Den dos
Unormplihnmugenmamen bane sea vie Ecce rai ley lin our
Spica a ay e Por A rr sng Or
seine Tan Altes een im
ng unger an ang
ter thera anal pe
en ae som re gig
at ire yout parc | believe in providing opportunities for
tavern tance and hw al you professional growth through training,
Somes chor Mentorship, and challenging

assignments.

Sy inion pa sein
Der ee

18. wwwtheciowordmedia.com

21. The Stories Within

In what ways do you support
technology and dat
handle financia

time insights into ke

st rock per

ficiency. and reinforce

How do you balance short-term
financial goals with log term

Dalocing sor erm financial gros

Bashar Weshah
Chief Financial Officer
Leylaty Group

wmiheciomortämedia.com

19

22. Atte same time, ensure that we ate
‘investing in areas hat drive longterm
gronth. such innovation,
technology, and talent development
Regularly reviewing and adjusting or
financia strategies allows uso stay
sil, met on term seed, and say
tige with our broder vision for
iman acces mer time

ou integrate ESG principles into
our operations?

Sustainability plays crucial role in
my Financial sry, salis with
ur long-term goals and enhances our
Brand reputation. 1 inerte ESG
principles by asessing thei impact on
Sur financial performance and sk
management

“This includes investing in energy
ent technologies promoting
‘versity and inclusion within the
workforce and ensuing ethical
govemance practices By incorporating
ESG metic nto our decision-making

Full our corporate responsi
als postion the company for
sustainable growth

Ca

sou share an example of how

One example of how I've fostered

in my finance team is
by implementing a cloud-based
financial mangement system. This
vrssitioo allowed for ea-ime data
acess and sean reporting
processes, enabling ovr tam to Focus
oreo strategie asi athe han
‘anual asks,

Additionally encouraged a culte of
continuous improvement by organizing
regular brainstorming sessions where

20 www thacioworldmedia.com

cam members coul propose new
idea and solutions

tract rea
within your fi

Ati and rein tent tarts
‘vith cresting an environment where
people Fol valued and empowered. We
focos om carer development. believe
in providing opportunities for
professional growth mue taining
‘mentor, and challenging
signent

Open communication and recognition
of achievements are ssa key to
Kscping morale high By fostering a
culture that promotes collaboration.
innovation, and personal development,
sve ensure hat our cam members are
‘both motivated and commit tothe

organization.

{CFOs are po just financial stewards
anymore; hoy ae strategic partners
‘who div innovation and help shape
the company's direction, With digital
tools and analytics, CFOs can provide
deeper insights into financial
performance, enhance decison
making, nd identify new growth
opportun

What advice would you give to
aspiring CFOs looking to make their
mark inthe Anance industry?

For those spring to be CFOS, my
‘vice sto focus on building a well
founded ski st Finance about
much more thn just numbers: you
‘eed to understand how technol
gy and leadership play a par.

"Be curia, lear about digit! tools,
and gain experience i data anal
Equally importan se communication

aná lesdership il, à CFO mat be
Ahle to collaborate with a wide range
of stakeholders and guide te
‘organization trough change. Falls,
be sdapeble. Finance constantly
volving, and those who can navigate
‘hat change will and out

(CFO, and how do they align wi
our organization’ vision?

My personal goals forthe nest year
include enharcing our financial
Forecatig capables and diving
strategic nities (hat support our
company’s growth. aim to implement
advanced analytics toIs 0 improve
decision making and increase
‘operational efiiensy

‘These gals align with our company’s
vision a innovation and sustaiabiity.
Aakiionaly want o foster culure
of collaboration within the finance
tear to ensure we al one o
achieving oar broader objectives.

<A

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24. “The Most Influential CFOs to Watch in 2025

Dr. Krishnamoorthy K:
tt Mastering Financial Operations Across Borders

Leveraging Economic Dynamics for Unprecedented
Cno

chest ami regis at not only
stabilize bu lo prope organizations toward
amparllced growth is crucial In response o this
nocd marre he complex domain of Finance and.
requis, and transforming challenges ito opportnitics
Brose.

Ina word whore economic nes shi rapidly, his
Leaders foresight and stralgieacumen are invaluable

asset. Tho ile extends beyond mer lance shes,
they shape the ver Tatu of basis, cmuring at every
‘Graal demi lige wih overuchung goal

‘Wiha PRD. in Finance MIS and exensiveexperonce
scrum diverse industrie rn oi and gs lo renovable
chery, Dr. Krshaamoorthy K exemples U modem
(CFO evolution. Wil a passion for nance and a
«orient organizational growth, be has played a hey
‘olen developing Financial matic hal drive succes

Dr. Krishnamoorthy stands a the Frefiont of financial
management as a Chief Financial Offcer (CFO) a
Urbana Systems and ILUS International Inc wicking à
profound understanding ofthe economic dynamics with
{he Middle Eas His role extends beyond édito
‘nancial management, he isa state par lo cxcetivo
‘cams, guiding Lira Ugh the complouty of modern

race
He contol financial operations and creates an excellent

calle inside hs tam allowing hea o innovate and
vce. His career represent scoopition tet good

22. www thacioworldmedia.com

financial eaderehipi critical for navigating problems nd
exploiting oppor in td word.

Let none mor abot his journey

Understanding the Role of a CFO.

“The Chic Financial Ofcer(CFO) ie pivotal igure in any
“organization, partially in Le gram conan
Smeronmen of he Middle Est As tho highest ranking
financial executive the CFO is responsible fr vec
all nancial operations, shaping financial sug, and
nung compliance with rgultory requirements, This
role has cvulved signant ovr Le yous, rating
{Goes rational ancl management loa more loge
prince with ober Csi cuves.

De Krishnamoorthy diras advises, designs, and
implements he financial strategy ofthe company, wi
investor relation being the core of his sopor.
is journey to this postion has bec shaped by passion
{or france and a comment lo driving organization
growth hough tive financial management.

‘The aspiration Behind a Career in Finance

De. Krishnamoorthys inspiration to pursue caros in
finance stems rom the recognition that finas isthe mos
powerful dpurünentwilhin any company The CFO ollen
Seres a de sccond in command aller dc owner, wih all
‘rial decisions lowing though Ui ole. The vannes of

ane sa subjoct alo nrgued him: i encompass
‘evrything from budgeting nd forest to wege
‘Planing and rik management. This breadth offers endless
“apportant fr karing and growth.

25. Dr. Krishnamoorthy K
CFO (ME)
ILUS International

Dr. Krishnamoorthy
directs,

advises, designs, and
implements the financial
strategy of the company,
with investor relations
being at the core of

is sibilities. [P

‘The Middle Ean present nique challenges and
‘opportunities that Farther us his pasion for finance. The
regions ccosomielaraseape i harctriod by a reliance
ce banking support for busines operations, which ean be
oth an opportinity anda challenge Unontanding is
environment has allowed hi o navigate complex rail
ae festive.

Challenges und Opportunities in the Middle East
‘The Middle Ean present several challenges for businesses,

Primarily due wo their dependeney on bank financing. Many
‘ompanicsstuggle 1 secur oa without succnt

wwsuiheeioworldmedio.com 23

26. colar, eaing them to sckaltematve funding sources
that canbe ene, As hanks opt more conservative
Tending practicos, businesses allen ind homes under
pes to manage cach How effectively

However the challenges also present opporteitcs for
(CFOs like Dr Krishnamoorthy: They play crucial olin
‘ging gaps betwoen traditional nancing opticos and
Gmorativ fending methods By Lever markt
Sspoture and contacte with into finders, CFOs can
demi cost fctve solutions that reduce Habit for
basins owners For instance, be recommends exploring
public isting o alemaivefnaneing route hat align with
long term growth trates.

Strategies for

inancial Stability and Growth,
Ensuring nancial stay and growth within an
organization rein a muhifgcied approach. Dr.
Kama Mon manly on martin
disciplined billing process and prieitzing collections to
ensure teady revenue generation Ths foundational aspect
of financial management i erica; witout revenue, no
sinne can thrive

ji Dr. Krishnamoorthy
holds a Ph.D. in
Finance/MIS from
Tinity College Spain,
an MBA in Finance
from The international
University in Missouri,
and a degree in Law.
fromKerala University.

24 www thecioworldmedia.com

Additional, aligning facial goals with broader business
‘objectives ista fo longterm sutra. He
‘works closely wih operational rame to communicate
objectives early an adds: potential shortfall
prose By fering collaboration arose departments,
they can implement cost control measures hat Keep them
within badge while pursuing growth omportanities

‘The Impact af Technology on Financial Mi

“Tecmnology ha profoundly flanc financial
‘management in ron years. As CFOs, they must wie
“effective Management Information Systems (MIS) to
tion optimally. Tole Hike Power BI have became.
indisponible in extract dats from accounting altere
to generate comprehensive Financial reports that inform
decision making processes

Emerging technologie contin to add value to analysis
‘spablites For example, advancement in atic
intelligence (A) and data analytics are transforming how
financial data is interreted, enabling mor informed
strategic decisions ta drive business success

ink Amemment

¡Compliance

ttumacton oh while ensuring tit adherence to
compliance rltions In today ormplen regnen
“crviroamn, thr na roam for compris when
‘comes o compliance ii sentia for mainsining
‘ryanvatonal inegrity and tut with stakeholders

To mitigate relator) rides ete, he implemente
rohit complinesfrmenork tht monitor adhere to
lave and regulations serosal operational aras. This
prete approach et only feat he organization but
lso cnhaness its repation in the marketplace

Fostering a Culture of Financial Excellence
Creating a culture financial exeslence wih hs finance
{com is paramount lo schicving orpanizaticoal pole Dr.
Krishnamoorthy tivos to develop an cmironment where
team morro vl and empowered to lem
‘continsosly y trating is cam as finds rather han
subordinates, be fosters open communication that
‘encourage collaboration and novation.

27. Retention of top talent in finance is achieved through
‘motivation and recognition of ci contributions He
riores rewarding high performers whike providing
ports fr professional growth through taining and
evelopment programs.

A Proven Track Record Across Industries

“Toughout his cares, Dr. Krishnamoorthy has built a
ssrong track record of driving nancial performance cross
diverse muses such as oi and gas, rencwablecnersy,
spots betting, and fie safety. His experts spans business
ontoling, dsc, forceasting, nancial modeling and
‘trate planing klls that nablc him wo provide
‘valable sights into organizational ection.

Ini curent oe at Urbana Systems and ILUS
International Ine, he overses al nancial operation and
ras successfully sd muluple merger and acquisition
prets whi streamlining sporting processes. Prior os
include serving as CFO at Bahrain Ship Reparing and
Lngincring and managing various verticals at HO Holding
imme UA,

Educational Background Supporting H

Dr Krishnamoasthy/s educational background has boon
insremenal shaping hi carer rectory He hola
PhD. in Finance/MIS from Trinity College Spin, an MBA
in Finance from Tho International University in Miu,
and a des in Law fom Kerala University Adionally,
hes cated in Financial Analytics fom Oxford
Univesity and hat completed programs mich a "Leading,
‘with France fom Hard Universi

“This diverse educational foundation equip him withthe
analytical ills necosary for effective decision making,
‘ie cri compliance with Financial repulsion

Embracing Future Challenges

As Dr Krshmamoonth reflects on his journey as CFO in
the Middle East pon, be recognizes that challenges will
continue to ol alone rot opporumitic The role
‘ofthe CFO will increasingly demand static fresgh as
business navigate complex economie landscapes
infucnesd by technological avancement and hing
regulary framework

He romains excited about fire posites within this
“amie environment where finance plays crucial role in
shaping secs organization. Hi commitment remains
“cada leveraging his experience and expemis to drive
Financial excelence while fotering collaboration across all
level of business operations.

In conclusion, being a CFO today means being mor han
jt a steward lances; it requires ing an integra pat
‘of etrategie decision making processes hat propel
‘organizations toward aime ron am uncertainty 2

womutheciowarldmedia.com 25

28. Beyond Numbers

How CFOS are Driving
TRANSFORMATION | ~

and GROWTH

he Chic Financial Officer (CFO) role has
fupdamcatly changed in Ub st two decades No
longer limited to nant reporting and
ran, today’s CFOs are being asked 0 be say
chic sustainability towards, and innovation catalyst.
Operating ma word characterized by accelerating
tecnologica! sis, global economic vola, and sing
stakeholder expectations Be modern CFOs playbook gs
far beyond pro margin management about
Prob diving and ong rm valu creation atthe

From Seorekecper to Strategie Leader

Traditionally, the CFO's job included keeping financial
‘eis in hand, being compliant, and guarding capita. These
‘eam fundamentals but are insufien nthe current
‘sins envionment. CEOs today hve static
counterparts m thir CHOR, making ate dein or
compas.

With the ntgratin of financial acumen and operating,
technology and social considerations, CFOs exe
companies io transition away from ation on near term
roy and toward mama over ne Io term
This requis pating pracy on achicving balance
‘between profitability and cficincy with mor vals
creation for shareholders, employees, customers, nd
ockty asa whole,

Frofiabiity isthe foundation of the CEO mandate. In he
ahscnce ofa compelling bottom line, no mater how
scaly locuscd the stages may be, they cannot succeed,
The CFO probability playbook revolves round thee
sae efhcicncy, expt allocation, and risk management

int, CFOs use digital technology and analytics to dive

proces stndardvation,climinate unnecosuy open,
and improve forceating. Secondly, they make disciplina

26. wwwthacioworldmedia.com

capital allocation decisions. focusing investment on high
et activity and maintaining quid to but volatility.
Ty, good risk management provides proiabity
insurance aguns thematic ouside thi cool, roms
coonomic eyes to supply chan drin.

These ls make CFOs he fis choi in financia
resilience and competitiveness assurance.

Building Value Outside the Balance Shect

The CFO's jb i finance these days, though swell yond
the numbers. Bing val so longer a one srt game
and sstaimabili, innovation, and trust arc the ds

More and mors, CROs ar beng asked to include
environmental, social, and govemanco (ESG) factors in
financial planing. Whether ifs measuring the cost of
carbon emissions, desing rota on sustainably
investment, or providing opos discosurs, CFOs are right
‘the mide of aligning prota wth purpose

Apart from that, by investing in innovation, CFOs cable
companies 1 unlock new sources of revenue. They, along,
‘vith basins units, examine the prospects ol digital
(ransormaion programs, new bus es: opportunities in.
roth markets, and product innovation. In his way. CPOs
ae ot longer cost gatekeepers bul grow enables.

Balancing Short-Term Results and Long-Term Goals

The biggest challenge o CFOs i walking re ine between
ane comings pressure and the impera of long term

29. investing. Short fem returns are mos ofen required by
Stakcholders, boat, and investors, but vale building over
{he longterm requires vision and patience.

¡Success agile CFOs accomplish his batancing at by
being abe to communicate clar vision that is bon.
crm financial decisions to Long tem strategic victory. They,
forinstance, help explain how digital ransformational
investments will squecze margins in the nea cm but.
dima dnve productivity and market ludo. Ps,
y linking the dts on this balance, CFOs bald rst
and alignment among stakeholders

Data-Driven Dechson-Makiag

The technology age has cabled CFOs with powerful
technology to make decisions eftiienlly. Predictive
analytics and artificial inciligenos realtime dashboards a
Some ofthe tecnologies usd by CFOs in making financial
Ieadersip doen by das

These technologies ar sod by CFOs to forte risks
around the comer, maximize the use of pricing, and forecast
volving customer behavior. Breakthroughs rom data not
‘only pt prottabliy on the horizon bat allow vas
Grete a ep head ofthe care, opening up room for
oros to mancuvsr in (at cvolng marke

The People Dimension of Finance
Wile number rel he cor a COS work,

Leadership these days also requires people oretaion.
(CFOs have tremendous impact on shaping the

organization! culture, spacial financial conservatism
and maral behavior Throvgh embracing ranspareney,
responsibility, and collaboration, they nat only make
financial strategy powerfl but compelling

No es powerful, CFOs ar taking a more direct role in
workforce plating combining talent development
expense withthe nancial imperatives of poductiy amd
pension. This human capital driven action farther ices
{he CFO ae der and sepia

‘The CFO ax a Storyteller

“The ent leverage but most eset component ofthe
CCFO playbook isthe art of storytelling Nombersare
nt, yt within od story, hey are powerful nd
‘compelling CFOs who can convert fuzzy financial numbers.
into stores of strength, grow, and possiblity win
credibility from investor, boas, and employees.

“Thc rarmtive capacity ie paticurly wl in juin
risky choices Mk fray into now marks or pen
investments. good, belicable stoy makes ahtraction
into comerte fact and pins pictures of hig 1 come

Conclusion

Todays CFO atthe inteiction ol proftbi and value
creation. No orge in hc hack fs accounting Peine
anymere, he CFO of today i strategie decision make, à
Session maker who makes decisions m omaniationt
Walking on the tightrope of innovation and feine,
short tem success nd lang tem perspective, profitability
and sasainability, CFOs ae redefining Ist cemury
financial var concepts

‘The CFO playbook sls nern in crating prosperity
than profi is intrested in making ngaizations highly.
relent financially, socially responsible and aratcyeally
‘wal placed to deal with tomorow’ challenges. By 0,
doing, CFOs do not merely cese shacholder value, at
bald strong organization well place to proper ina
word of growing, voa and accelerating change 2

womutheciowarldmedia.com 27

30. “The Most Influential CFOs to Watch in 2025

Henriette
De Beer

Building a High-Performance Culture in Financial Teams

‘Hoy Strategie Planning Shapes Organzaional Values and
(Crater a Lasting Impact Beyond Financial Marica!

Active ludo costal for business"
succes, espocialy in the Financial Sector where
cisions have significan impact on theft.

‘With atscgi planning, a visionary leader can um

ataco into opportunities and lea tam through

dial times. One leader and ott dal with
ole u wel sto mpi an excellent cular inthe
corporate landscape. He impact gos beyond figure as she

Shapes de organiza core value promoting longevity,

andenpansion.

Henrictte De Boe sth Chief Financial Oficer of
Pentalin Group, an organization own fr its experince
in designing. building, minlaiing and operating coal

processing plans Uueughout Soul Alia, She ws
pc 201 nds ly ky lo aid Ue
business through major hurdles und development. Hr
background in vary of finance roles rough he
years has given hor a desp bled of echnical financial
‘apertineandstrtogcitligence, which have
Alingusbod her are,

Henri Inder disingistod ber diction to
hal sis and creativity, which makes sure Poa.
Satis franca objectives wile abo following
‘stainable method The fm has effectively handed
sonore changes under ber management whe cullivauing
‘thigh performance calar within the nail af,

28 www thacioworldmedia.com

Henriette identifies several

significant challenges confronting
the coal mining industry, primarily
driven by regulatory
changes and shifting energy

demands. $

Hearst’ scent to the role ol Cie Financial Oir
CFO) a Pentalin Group is a estamento her Bend Ù
financial experi and rate acumen. Pentalin,
stabil in 2009. initial focus on cal processing for
junio mining companies As th company expanded rom
“nc to five operations by 2013, the noe for a diesel
Finacial Hear emerg Loading o her oa
appeintment as CFO in 2014, By 2018,

For role evolved 0 crcompas the

‘entre Penal Group of
‘Companies as yet into
Soutbem Attica

He journey is market
by ardent
‘elcid

32. Y

6 Henriette emphasizes the
“importance of fostering a
high-performance culture within
Pentalin’s finance team through
clear strategies and strong
leadership. 4)
U

ook pound ia frame, accounting, nd economic,
complement by hor guaifcation nthe CFA fick. Her
arce gan with nity level positions at Xantuim Train,
‘where she hon her skills in inci reporting and
‘ompliance from 2004 10 2008, As abe progres! within
Penn fo 2009 102013, she tok on roles sch as
Conti and Finance Manage, ein inrakable
experience in cash management and strategie planning

Her exceive experienc ha bec voll she manages
wide ray of franca ati dat dry infos
sins nate. Regular presents othe Berd ave
enhanca her understanding of govemance al lon cm
ling. Sho aa kl icant nit in
technology adoption and change management, suring tht
Penal saps to cui marks demands

Key exerce, including raviatng fac cris und
leading mergers and acquisitions have equipped her with
the ills necessary or her ole. Her Laden syle
emphanies communication and tum dig, string,
‘allaberation ars department. As he contort lor
Penal theca challenges wile pion for fare
growth, she exemplife he qualit of forward

Teale in he competitive coal industry

Key Responsibilities us CFO

As the Chie Financial Officer of Petalin Group, Hence
‘verses etal strategic and operational functions
Semi fr the company success Her primary
repars include developing and implementing
franca sete, badgeting. forecast, aa ening
compliance with fea reporting aan

Aina, she manages cash ow al financials
‘which ae itl For maintain th ganzen ical

30. www thacioworldmedia.com

heath By fostering culture of transparency and
accountability, sh contributes significa o sustainable
growth and strategic direction, ensuring that Pentalin
remains a competitive player in Le coal processing
industry.

Strategic Approach to Financial Plansiag

Hearst empires aligning financial goals withthe
company’s strategic vision By analysing historical
financiat data and market trend, she deveops a bugs tha
is meticulously monitor daily; Monthly reports othe
[Executive Commies foster open communication, allowing
ironing rehnement oft ancl plan proces

Recently, Pentalin Eco challenges due to elining eval
demand, which ed to operational pace and oven
lames In rpm, se adap the Rial y o
manage limited cath ow effectively She stored
cgotations to improve pricing and payment cms with
ey apple while identying production incficieci to
comune edi when operations sui

To maintain financial stability. wochly review pocos we
tabla o compare expenditures aginst project

33. income: This proactive approach crabes informed
decision making and cure cash Now positivity.

‘She helices that comicas monitoring and cctv
‘cormmumicaton are essential For adapting to mark changes
and driving log term suecos. Her strategic financial

planning nt only safeguards the organization’ ical health
bu also postions i for asainabl grow in actuan

Met employs several saps to mitigate Financia
ris coring organization ably. Key stacgice
include diversifying revenue rar minimo he
impact of markt Actutions, couple wth effective cach
‘low management through regular forceasting to maintain
TigudityStongiscral controle support by regular
di and segregation of dati, urbe enanec Financial
iter,

Continuous monitoring of sconemic condition allows for
timely adjuercnts while using employes through
traning ostra altre of isk arenes y integrating
(hose sata she clfrtelysaequande the company“
assets and prmotes long term financial ibility.

Challenges Facing the Coal Mining Industry sad
Strategie Responses

Henrich idence several significan challenge
confronting the coal mining indus primarily devon by
regulstory changes and hifi energy demands creasing
rein sim at reducing carbon emissions compel
many operations lo adaptor ces active. The tanation
foward renewable energy sours hs diminished cal
demand, impacted profil and necessitated enhanced
operational ficiney.

/6 With a clear vision for the

G company’s direction, Henriette
ensures that the team can swiftly
adapt to market challenges,
enabling informed
decision-making. 9

‘Hath and safety concerne remain paramount, prompting
Fine taining programs and eme in advanced
safety technologie. Commenity engagement sala eri,
Pont in Group proves taneparent communication with
lien and local commutes o address concern before
{nating development project.

Atacing sill abr poses another challenge,
para athe worklore ages To combat hi, Petia
Promote onthe jh triing and upkilingiitiiven The
rapid advancement of technology allows or tc adoption of
oration and digital toos, improving sat and redacing

Akira, investors increasingly focus on ina
‘complicating financing fr coal project: Petalin
oberes closely with lient to enecue project safety
and en, penioning cl For longterm viability

Esncurinz Compliance and Accurate Financial Records

Henriette prioritizes compliance with regulatory
requirements and the maintenance of accurate financial
records at Petalin Group. She ensures the tam aya
informed shou! relevant region: and accounting
standard by collaborating closely with egal and
‘compliance experts. Robust internal contol, including
regular audit, el cnt any compliance gaps

ing reise accounting software chances Both
compliance and record aecurcy She fonte a elie of
accountability, ncoaraging al cam members to proie
accurate reporting. Through regular reviews and a
“commitment 6 continous improvement, she belies that
Penta ca sustain both regulatory compliance and
financial accuracy over ime, safeguarding the
organization inter and success.

[Navigating Dificult Financial Decision

nrc refe on the challenges pad by the COVID-19
pandemie and is financial reprcussion onthe coal
Andy During th tomaltuoas perio, Penta faced
significar presa dec 1 ucuating supply and demand,
prompting the need for diicul financial decisions to,
Shin profil while maintaining vice qual

To navigate thes challenges, various cost management
sais, including Lael, defering payments and
uti discretionary spending were explored. Throughout
thie process, Henri onic naar) by

wwsuiheeioworldmedio.com 31

34. consiting with employee, suppliers and stakcholders,
orig nt daring a transformative time

Ultimate, Peral mented fom his esi romper,
ving med valuable lemon: abot reinos and
adapisili, Clear communication was vital mairaiing
‘morale and tat among the cam. She emphasizsihat such
experiences not aly enance decison making sill ba
Sho andere the importance of collaboration and
parce in overcoming acer

(Cultivating High-Performance Culture in Finance

carte emphasis he importance of toi a high
performance cult within Perle Knancr tem trough
lear strategic and strong kadership. By implementing an
open door policy, she encourages rnspereney. allowing
{cam members o shar ideas and concems fry
Professional growth proie through traning,
coaching, and menlorn, while schievemeni are
cehated with recognition programs that motvat both
individual and tem contro.

‘She helicvnin delegating authority where appropriate and
cmpowerng ten member 10 ake meh of their
responsibilities. This approach foster account and
initiative. Leading by example, the leadership tam
bodies the companys core values of execene,aility,
andre

Wil clear vision forthe company's diction, de enr
that he team can wily adapt to markt challenges,
rablng informed decision making High tandarde ao st
{or oth Kadership and st, with onpsing performance.
monitoring to drive suecas Training und mentorship play
racial roles in enhancing ter morale and product,
‘imal aligning withthe company objectives.

Integrating Sustainability into Operations

carte emphasis he importance of neti
‘tunable practice into Pontali Groups operations and
financia strategies. To achieve his, the company sets clear
sustainability goals aligned with overall bins
‘tategy, Specie, measurable trote are etliche to
trek progres feel,

aa analysis too a utilized o monitor sustainability
metrics, sur taspareney and informed decision

‘making eros the organization. Continues engagement
swith employees and sakcholders fosters a collaborative

32. www thacioworldmedia.com

“environment, keeping everyone involved in sustainability

Key performance indicators (KPIs) e implemented to
regal assess bins performanes aginst sustainability
‘objectives. Through thes trates, he encars that
policies and procedures ar aligned with sabe
Practices with designated mies and responsbiics within
the Company

‘Enhancing Financial Peformance through Technology

Henri recognizes the vita oe technology playin
booating financial perfomance The company continously
cob tn enhance ite envie offering by improving system
that moeitor ad track operations. Acces accurate,

timely data enables dh identification of tends, performance
{orectting, and informod decision making, which help
mitigate sks and optimo resource allocation.

Morcower technology ads compliance with financial
regulations by automating reporting process and ensring
data accuracy and timeliness.

A Vision for Growth

nrc outlines Petalin Group's rec ga forthe
‘coming years, focusing on talent seno and
development The company mst tengan is
Framework by implementing arte statis to rain
Key employoos and enhance il though success
planing

_Aitinaly, Petal plans o expand it project
‘management capabilites ffoctvely handle larger, more
“complex projects while maintain high brand sande
Diversifyine optional md management capabilites
croc mulple commodities al pony, overaging
unique design expertise lo tract new cients and increase
prof margins.

To chic thos goal financially, robust management
statics wil be implemented to optimize cash flow and
eure financial sab 2

lin

35. 19 - 20 November 2025
Al Hamra International Exhibition
& Conference Center, Ras Al Khaimah

36. The Most Influential CFOs to Watch in 2025

MATHIEU
RWIYEREKA

Empowering Africa's Champions through
Impactful Financial and Investment Advisory

ith economic challenges piling u. making a
change in muetfl investments has mover Been

more urgent. The convergence of technology
and finance brings transformative solutions to ag old
problems, particularly in Arica, where acces to capital can
refine cnt indus, Many ctreprencur have boe
‘able wtp nto resources that co peopel her
sss forward

‘Moot Mathieu Rviyerek, season financial analyst and
strategie advisor whois making waves in Afñcas nancial
domain. With over 14 years of experince in ance and
investment advisory, Mahicu has Become a pivotal figure
in Africa financial evolution. As the Founder and
‘Managing Consultant of RG Partners and «key player in
‘he RUE Valley Angel Network, he has dedcatod is career
Lo losing the gap Boton busines potential and
investment opprtuiti cross the continent. His expertise
lies ot only in navigating compl fiancillndscapcs but
also in fostering an inclusive cconomis future fr Aca.

Mathie journey is marked by his roles pursuit of
‘knowledge: he hols multiple advanced degrees, including
3 Master of Scies in Financial Engineering and an MBA.
in Corporate Finance. Currently, het pursuing PRD in
finance, pasting him as a though der in ho indy
His work has significantly impacted Rwanda financial
sector, particularly through is leadership at RSwitch Lid,
‘where he spcartcadod nittves hace dal payment
stems, making financial services more accssbls 1 all,

‘By leveraging technology and innovative financial
structures, Mathieu Royer snot just addresing
‘immediate economie challenges; be saying the
rondar fora resilient and prosperous future fr African

34. wwwthacioworldmedia.com

“Mathieu envisions a
thriving future for African
startups, driven by the

continent's wealth of
world-class innovators
who require adequate
support to succeed.”

haine His aser comment to nurtaring he
rex! generation uf enreprencun entre that he continent
is wel quipped to meet the demands ofa growing global
market

Lets knw more about his ourney

‘Mathieu has otablichsd himself sa prominent Snancia
services sector figure, particulary in Africa His career,
charictervad y à comment 1 enhancing investment
and growth strategies, began witha profound interest in
finance Asa financial consultan, he has cllaboratod with
goverment, private enerpiss, and regional Organizations
across Alca, Europe, aná Noh America, ade
‘navigating complex Financial landscape.

"Before founding RG Parnes, Mathieu hel significant
postions notably as he Chief Financial Ofhesr at RS

37. Mathieu Rwiyeroka
Founder and Managing
Consultant at RG Partners;
Load at Rift Valley Angel
Network (RVAN)

38. “Mathieu's experience as a
Financial Services Advisor
at deVere Group and his
analytical work with
Southbridge Group further
solidified his expertise in
investment advisory.”

Rew payment systems His one at RSwitch
os only involved expanding payment tochnologios bu lso
restoring the organization's financial health aer previous

alloys. Malais expe

os Financial Services,

investment avin
Wit ovr 14 yeas o expernos in finance ad technology.

36 www theciowordmedia.com

Finance, electing bis dedication to continuous lcaming

RG Partners and the Emponerment of African
Busines

busnessex The fir scales del eng technology
davon, mat omente solutions across diver ccm
including Asch and pubic nance. Mai emphasis
growth

eaten buses frameworks. The finns uen extends
across multiple comins, cluding Rwanda, Kenya ná
the Democratic Republic of he Congo, showcasing

39. Matus vision includes fostering minable ecosystems
that encourage innovation and era a pile ol
investment ready usines. Hi approach groendod in
esp understanding of th unique challenge Ecc y
fin startups, dressing these sus with solutions that
prie technology, inclusivity, and measurable impact
“Through RG Partners, Mathieu aims o empower fin
encres to thrive in an inrcacingly compote global

unsere.
Dridging Investor und Startups throagh RYAN

nacion to his role a the Founder oF RG Partners,
“Mathie ia key player he Rit Valley Angel Netw
(RVAN), a initiative designed o ont carly age
startups with angel investors across Fast fia. RVAN
adresses the erica funding ap that many African
tarp Fes offen staging to secur he neccesary
capital for growth

Mathieu emphasizes Ihe comprehensive support RYAN
provides, sin, “We support starts before during, and
here investment proces” This includes assistance with
investment readiness identifying suitable inventes and
ring ongoing grow appart

RVAN transcends being merely a funding platform; it also
divers meetorhip and static guidance, cabling
"arp o navigate the complexities of soaring investment
and achiovog asinable success Though Bi involvement
‘wth RVAN, Mai domonatrate strong, commit 10
nuroring a vibrant enreprencural cosyatem in Africa

li forts aim to empower innovative idea and transform
‘hem at acces Peine, ultimately contmbating 1
the repro economie development By fostering
connections hetwon inventor and startups, Matic plays
vital role in shaping the Future of entrepreneurship in Est
Ali,

A Vision forthe Future of African Startups

Mathieu emsions thriving futur for Afican startups,
evo by the continents wel of wor class innovator
‘who require adoqualo support to ad, He believes hat
ica buincaes Rave the patil to addr loca
challenges while merging a laa ears scone sich
as fitch, digital finance, and sustainable development

“Alien ip with opportunity, ba under capitalization i
majo hair for many sat” Mathica are He

emphasizes the ned for robust systems that conc these
sar with cena investment and support to facie
their growth,

“Through his oadechip at RG Parner and the Rit Valley
“Angel Network (RVAN), Matic i laying the round
or his raneformative futur. Hie corte focus on erating =
pipeline of inveament ready stripe and equi
Ginesta withthe peace tole o make informed
decisions

By fein connections betwoenentreprensun and
investors, ame to cultivate am cooeysem where
invovative ideas can flureh and contribute significantly o
Alca ccomomie landscape Mac commitment 10
addressing the uniqus challenges faced by Afican startups
nderscores his dedicaran to cmpowerng them to become
competitive players on the global stage

Championing Africa Business Growth

Mathie significantly inlcncing the finance investment,
and innovation sectors in Alca, vanorming the
Continents business landscape His efforts empower
ar and ned alike, Kern an environment where
Ihe next notion o African entrprencun an hie
while enabling investors lo suppor sustainable and
import growth.

shout building an cesar where exerjone here
sar, inventer, andthe orne they ser,”
‘Mathie emphasis

As Acs ctrprencaril system continues to expand,
‘Mathias adri wil bc crucial in unlocking the

is commitmen creatina supponiveinfastroctune
ensure hat Acs coonomic rx e bah sustainable and
Inclusive By championing ellsberation amonz.

‘Sakcholders, Mahou s using he way or a brat fare
‘wher novation flourishes and contbute lo bruder
occa advancement acc the continent E

RG Partners

Financial Sevies&vestment Advisory

wwsithecioworkimedia.com 37

40. The CFO Playbook

Driving

PROFITABILITY

While

CREATING VALUE

istorial the CFO's job was, fo several decades,
Same stewardship” badscing. probably
porting and compliance with regulations
Today, though, the contemporary CFO has lc todo with
pad and iure. These ar days of ruption and
igh sakcholderexpocttions, and the CFO toy i 8
strategie desiner of organiational development and
(ransiormaiom Theirs a mandate so much wider han
balance shoots, setting the diccion forward for companies
imam evermore comple word.

he CFO's New Role in the New Times

Serving as a change agora forthe entire enerpric today,
(CFOs are no longer simply finance professionals. They are
now also advocats of programs that affect business
operations, innovation and cul. Equipped with acces to
normoss pots of financial and noahnancal format.
{hey ae decision making leaders who form static
decisions and link short term performance to long erm
strate.

This has turn the CFO into a business partner ofthe
cxceative and CEO. Raher than mercy reporting results,
(CFOs ar involved in making them, o growth plans re
mbitous but realistic.

The most public domain where CFOs are sepping up ie
perhaps digital transformation. From wang advanced
Analytics and A-drvenforessting to taking on finance
proces automation, COX are redes ew bases

38 wwwihecioworldmedio.com

Wah digital investment, hey have ea
prerfarmancs und mak (er, srr dena Outside of

Finance. Dhow detal capables ile cr de
organizan, aking supply chaos simple, bling more
sophisticated customer experienc, and powering re
allocation effective,

So, CFOs not only kang change theyre dining it

Balancing Profitability and Purpose

Contemporary CFOs ho overs increasing focus on

environmental, sca, and govemance (FSG) objectivos

States expt hat companics deliver ost

financial stars ut ako favorable contribution 10 soc

and mature, CFOs have thir a chance of aligning such

sports esping ESG measurement in mind und
mont icy

‘By ning potty and purpose, CFOs refine value
ration. They maintain growth, pad goth and
concentrate on clin long term rst with
shoes That silt koeping the oto ne lip
‘ith contbation to city in general est e
CFO growing caer ole

41. Historical. GFOS were per it ek mange be
respi wa proto asin aint rm
Nowadays, their role hax evolved to sk leer. Instead
of dcking rks, CFOs me

tia in an allemal propel tmovation and growth,

uc if nd make calculated

üsrupive technology, and changing business models all

regule the CFO to weigh likely risks again ly
toward, Though period of uncertainty. CFOs bing the

rro Fg
with ic

Beil

2 Data-Driven Culture
Tin advent o big at ha placed the CROs a he conter
am a 4 ds ir ce cog
lang withthe supporting hard nation, CFOx ot only
improve be precision of estimate

alo provide
parental leaders with somo good news,

To that degree, CFOXare proponents of cutre of da
which sa eye wit o evidence baa decision makin

Ahromphout the rather than ini. The hit
in cure towards analytic provides realer agility o
sanan, which in tam makes compris succeed ina
sic of cortices chang

“The CFO-driven change is far more than technology and
maths etahlihing teamwork wih he active
ame: CFOs as boroming goo partners in colabontively
¿evcloping tmtegy with CEOs, CHROs, Os, and ther
leader Their shared vision official and operating
re bles hero straddle silos Ike no nc cls
and mobile teams Lo ve for shared gua

This shared esposa positions CROs at the center of
cultural change By Introducing repos, trmsparency
and innovation hoy not only make business francia
sor bat al responsible and forward Jokin

“The CFO day lao forwant looking, cnt
cnpanizations o prosper in the Long tem. With he ad of
scenario planning, plan for capital allocation, or moment
and iia, CFOs ure sting tags long dem
‘growth Through balancing short em

requirements and Tong tem investment, they enable
Isis to competen api mov

g marta

Porno with the rege overgotonavigle (roch
sol and unlock new potential

cy and agility, CFOs provide

CFO hee trafo om gc cp of mac
reise of transformation and growth. Through dial
innovation, comoctingproftbiy to FSG considerations,
ing ek rt, and creating data driven cultures,
Base re

find the characteristics nod

dio bea francs

In thie opiy changing word today, CFOx nod vision
courage and endurance They are no longer bean cours
they are bulking theft. Ton companies tha inv
nd minor the Future creation function ofthe CFO wil mot
‘nly sucoced incilly but med in a word where
‘growth and accountability cam coc

weomutheciowarldmedia.com 39

42. Yazan
AL-Tini

43. The Stories Within

Chief Financ!
AL Bayar! investment Group
(088 Properties. Evolutions)

Finance is akin to
being bath a detective
‘and a visionary, revealing
| the interconnectedness of
financial elements to tell a
compelling story about a
business's past and future.

99

wrwnwiheciómoridmedio.com

a

44. aan views france not merely ax a mater of
lan soot and budget but as «vita oo for
ring the ship and charting a course toward
secos. "The Mile Fas, and Dubai in partial,
fer an exiting opportunity to be prt ofa rapidly
growing and dynamic marc” he says. "The sale
and ambition of development project rei
‘matched plot which presents unique area
lea and opparumiic " Despite he hurl
faced hy companies inthe rion, h points out
‘significant oppertunic in sectors uch at ral stale,
renewable energy, techno, and tour. He
nderacores that FOR can no long afford to tk a
passive rl they mus grasp her finca! expert
lo menes seso decime “Hs crei! forest
a, lave we condor thi? or "What we
explored tha?™ he asc

Strategie Financial Management

arm emphasizes ih nial ol of digital
translation, acsring that CFOs must actively lead
‘his iii. Under his guidance, A Bayas
Investment Croup implement à sophisticated
‘arty rooted a itancal modeling and senso
ling to cvaluat growth opportunities. Th frm
marie efieintench Aw moragoment aná
‘working eapia optimization, costing nancial

decision making and poor the company o
capitale on emerging market opportumtis while
‘igating polenta aka Ths approach is akin lo

66

He underscores that CFOs can
no longer afford to take a passive
role; they must grasp their
financial eexpertiseo influence
Strategic decisions. "It's crucial
for us to ask, ‘Have we
considered this?! or

"What if we explored that?"

he asserts,
99

42 wwwthecioworldmedia.com

‘monitoring he fehood of the business, requiring a
clica alce hetwocnivesting for growth amd
‘maining tga. Fal the objective 1 conti
{hat capital applic a kelly the ear
Prandi the company forward “te dell a
tolling ac” he confirms, "But we ned to make
mene moneys vet sama scr pole

[Navigating the Digital Revol

aan highlights how tshnology has revoltionizod AI
Bayar Investment Groups Financial process The
company has cena plemented lod hase
[ERP systems, automa routine tacks, and vera
advanced analytics for enkenoa foreasing and
decision supo Looking oth ture, Yan
‘envisions AT playing a pivotal role in Gather rein,
{ese capable, ceabling more sophisticated
predictive analytic nd ec anche to locos
Om high-value srategiemitiatives.

Broad Rick Management

‘With Varan a the Financial helm, Al Baya Investment
Group crops holistic approach to isk
management, mcticulously considering franca
‘operational, and tai risk The fia rigorously
Srs lts ts plans agit a vaity of sors lo
‘con reilience Tanvigae the complex of
‘ogulatry cpl, he company mat à
dicte tam that viplanly monitors evolving
requirements The company aso atratziclly
‘collaborates with external sir ad gal counsel
ocnure cumprehcnsive and press adherens ha
all rgulatoy obligations This ul acted spose
ro only gran compliance bt also posi the
fmt alicia and adap to flue regulatory

Reining a Culture

‘Yaa finaly lives i the principi of practicing
vol pesca He ses high andar for him
‘and expeta the ame om bs Lear, developing a
alan whore novato Uam nt pt
menge but a fundamental expectation. Under
his guidance, the company ba prior coin
leaning and development opportams, celebrating
(op peformees and their vonlahaions Also, Be

45. spearheaded a mentorship program, cinforcing the
‘npaizatio' alepance t novation and feng
‘cm members the chance to work on retro
projets that are shaping the region.

Developing Cross Functional Collaboration

‘Yara proies coms fantinal elaboration and
open inoraetion within Al Bayas Investment Group
"He replay engages with department heads o am.
‘night ito tht nocde and challenges To elite
understanding among non financial stakcholers, he
tii data visualization oo making francia
Gre mere accesible ad relatable Thi approach
set only advances collaboration hu ale empire
{cams tome formed doc

Integrating Financia! Sustainability

aan champions he integration of Financial
tira ito A Bayar Investment Groups
Seesen making process, emphasizmg it racial
‘len ensuring long-term reese. Under hi nancial
Lean the company cyahntr ceci
éco Ihr a dual es, halmeip sor tm
ri with ong dem arab impact, This
Forward thinking approsch not only nas the
fins silice ut alo aligns it nal strategies
with plbalsustaeabiy ends positioning Al Baya
2 a roponable lade in th Malle Este financial
landscape. By prioritising sustainable financial
practices, Yazan cme he corp grow
een romaine robust and cally sound in an
Inteasngly conscientious market

{Embracing a comprehensive rik assesment
ame that incorporates sastinbity Factors has
mpowersd Al Bayas Investment Group to proactively
‘oly and miga potential financial impact rom
both ln and external soc Regular
chgagernent wih investors, customer, and

employees helps incorpora ii sustainability
oncems int ancl pacoing. By implementing
{hese strategies, the company not ly
scours ts longterm nancial susaiablity bu o
postions ee a salt fir pan change in
Sect andthe envies. Th ole appease
‘norco ef comment lo esporsble
‘esting rating ituous eye of sustainable
gro and sical impact thal sets a new standard
Ter financial cada in tbe Made East. This

66

He encourages aspiring
finance professionals to
step out of their comfort
zones, as this can lead
to significant growth

in their personal and
professional lives.

99

appa no ely mans rs tive tat ao
reveals new opportun fr innovation and grow
an comal growing Denis sing,

Hass on the Future of Finance

Sharing his penpective onthe tus of he finance
industry, Yaz notes ht the nearing option oF
locken schnoogy fr facil tame tits an
the ongoing efforts down momie venation ss
‘emerging rd,

Far aspiring finance profoasonals, he advocates
gig relevant erfictions early in thi eaters
do bu a robust dl set He plis the ek
fasion of Financial cum, stag thinking. and.
technological tray as ese for success in the
‘evolving financial andscape Van underscores the
parement importance of inerpcronal ss noting
that elect iteration fn Bo th key io
oneruming complex longe “Never
tnderetinate he power of communication. be
“afirme. “So many hurdles can be owecom just by
Towing how 0 tak to people” He encour
cuco: to pout of thi comían za und
pas boundaries, viewing tho experiences as
slt fr significant personal and profesional
gowh

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