Here's a more detailed explanation for each sub-topic of the New Product Development process:
1. Idea Generation
Brainstorm and research market gaps, customer feedback, and trends to generate innovative product ideas.
2. Concept Development & Screening
Refine ideas into feasible concepts a...
Here's a more detailed explanation for each sub-topic of the New Product Development process:
1. Idea Generation
Brainstorm and research market gaps, customer feedback, and trends to generate innovative product ideas.
2. Concept Development & Screening
Refine ideas into feasible concepts and evaluate them for risks, feasibility, and market demand.
3. Product Design & Prototyping
Create detailed designs and build prototypes to test functionality and gather feedback.
4. Testing & Validation
Test the product with users, gather feedback, and ensure it meets industry standards before finalizing.
5. Production & Manufacturing
Select suppliers, materials, and set up production to scale up the product while maintaining quality.
6. Market Launch & Commercialization
Create a marketing strategy, brand, and distribute the product to target audiences effectively.
7. Post-Launch & Continuous Improvement
Monitor performance, gather customer feedback, and make improvements to ensure long-term success
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Language: en
Added: Feb 24, 2025
Slides: 1 pages
Slide Content
7
Brainstorm and research market
gaps, customer feedback, and
trends to generate innovative
product ideas.
Refine ideas into feasible
concepts and evaluate them
for risks, feasibility, and market
demand.
Create detailed designs and
build prototypes to test
functionality and gather
feedback.
Test the product with users,
gather feedback, and
ensure it meets industry
standards before finalizing.
Select suppliers, materials,
and set up production to
scale up the product while
maintaining quality.
Create a marketing strategy,
brand, and distribute the
product to target audiences
effectively.
Monitor performance,
gather customer feedback,
and make improvements to
ensure long-term success.
01. Idea Generation
02. Concept
Development &
Screening
04. Testing &
Validation
05. Production &
Manufacturin
07. Post-Launch &
Continuous
Improvement
03. Product Design
& Prototyping
06. Market Launch &
Commercialization
Product Development
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