The personal brand for a sportscasting student

Kolin Kearse's Personal Brand

1. Personal Brand Exploration Kolin Kearse Project & Portfolio I Sportscasting February 20, 2025

2. Goals Category: Changing Career Short-Term Career Goal (Immediately after graduation Summer 2026): Land a sports anchor job at a local news station KPI: Connect and message 30 industry professionals on LinkedIn per month, every month until July 1, 2026 Long-Term Career Goal: Establish a media company that interviews and promotes young creatives on the rise

3. Profession Industry Sportscasting Potential Job Titles Sports Anchor Sideline Reporter Play-by-Play Announcer Source: Sports Management Degree Guide

4. Target Audience SPORTS FANS ATHLETES MEDIA NETWORKS SPONSORS & ADVERTISERS LEAGUES & TEAMS ASPIRING SPORTSCASTERS X X X X X X X Source: Book Yourself Solid

5. Competition Kolin Kearse Work Experience: 18 years of work experience Education: Current student enrolled in Sportscasting B.S. at Full Sail University Noteworthy Experience: 4 years of U.S. Army service Skills and Proficiencies: News Anchoring Editorial Process Storytelling Overall Online Presence: 500+ connections, customized banner image, professional headshot, detailed profile summary, URL not yet customized, active on Instagram and Facebook Ryan Lovasco Work Experience: 3 years of work experience Education: Current student enrolled in Sportscasting B.S. at Full Sail University Noteworthy Experience: Freelance broadcaster at The First Academy Broadcast Team Skills And Proficiencies: Video Editing Vocal Excellence Sports Play-by-Play Overall Online Presence: 442 connections, banner image not yet customized, polished headshot, no detailed summaries on profile, no content pieces, active on Instagram Source: LinkedIn

6. Identity Core Values Accountability Mindfulness Passion Growth Humility Vision: Draw audiences closer to sports with engaging storytelling Guiding Principle: Transforming the way fans experience sports by crafting compelling narratives that inform, entertain, and inspire. Golden Circle Why?: Bringing people closer together through the shared love of sports How?: Delivering compelling and insightful sports narratives What?: Sports coverage through live broadcasts, analysis, and interviews Passion: Sports Super Power: Turn every story into a compelling narrative that evokes thought and emotion. Source: Sinek, Simon. “How Great Leaders Inspire Action.”

7. Promise & Position PROMISE I bring sports to life through compelling storytelling to engage fans and deepen their connection to the game. POSITION Game-Changing Narrator Source: Positioning: The Battle for Your Mind

8. Networking Sports Video Group College Summit May 28-29, 2025 Atlanta, GA Objective: Learn about sports media production, networking, and career-building for students Broadcast Education Association Convention April 5-8, 2025 Las Vegas, NV Objective: Learn about new broadcasting trends and showcase my work to hiring managers Elevator Pitch: Most broadcasts are failing to retain viewership with insightful and entertaining content. As an energetic and charismatic sportscaster, I’m engaging audiences with effective storytelling, personality, and deep analysis that keeps them locked in. At Full Sail, I’ve curated must-see sports television and presented it in a compelling fashion. From my very first sportscasting class on campus, my instructors have spoken of my delivery and natural ability to draw in audiences. Mentorship: Seeking an experienced sportscaster with 10+ years of industry experience in media who has entrepreneurial media endeavors, positive energy, and shares my family values. Source: 2025 SVG College Summit

9. Digital Marketing Online ID Calculator Scores Volume: Low Relevance: Low Purity: High Diversity: High Validation: Low Brand Archetype Archetype: Magician Description: To transform lives. To make dreams come true by leveraging the laws of the universe. To reveal what others can’t see. Focus Variable(s): Volume, Relevance, & Validation Type of Content: Behind-the-scenes features that show how teams prepare, what goes into player development, and untold stories that give fans exclusive insights Primary Distribution Tools: YouTube for long-form content, including full-show episodes. Facebook and Instagram to promote the show with 15-second clips. LinkedIn to network with other industry professionals Source: Wordable

10. Professional Development Technical Skills Vocal Control Task: Complete the “Vocal Training for Sportscasting I” course Org: Full Sail University Date: June 2025 Interviewing Techniques Task: Complete “Advanced Interviewing for Sportscasting” course Org: Full Sail University Date: August 2025 Transferable Skills Relationship Building Task: Complete “Building Business Relationships” course Org: LinkedIn Learning Date: March 2025 Professional Writing: Task: Complete the “Professional Writing” course Org: Full Sail University Date: September 2025 Source: LinkedIn

11. References “2025 SVG College Summit.” 2025 SVG College Summit - Don’t Miss the 17th Annual SVG College Summit on May 28 & 29, Where the College Sports Video Production Community Comes Together for Two Days of Dynamic Presentations, Expert Panel Discussions, Technology-Driven Case Studies, Behind-The-Scenes Facility Tours, and Invaluable Networking Opportunities. , 16 Oct. 2024, events.sportsvideo.org /2025-svg-college-summit/. Accessed 20 Feb. 2025. “BEA - the Broadcast Education Association | Educating Tomorrow’s Media.” Beaweb.org , 2025, beaweb.org /wp/. Accessed 19 Feb. 2025. “Five Jobs in Sports Broadcasting.” Sports Management Degree Guide , www.sports -management- degrees.com /lists/five-sports-broadcasting-jobs/. “ Linkedin .” LinkedIn , linkedin.com . Accessed 20 Feb. 2025. Port, Michael. Book Yourself Solid : The Fastest, Easiest, and Most Reliable System for Getting More Clients than You Can Handle Even If You Hate Marketing and Selling . Hoboken, N.J., Wiley, 2018. Ries, Al, and Jack Trout. Positioning: The Battle for Your Mind . New York, N.Y., Mcgraw-Hill , 2001. Sinek, Simon. “How Great Leaders Inspire Action.” YouTube , 4 May 2010, www.youtube.com / watch?v =qp0HIF3SfI4. Accessed 19 Feb. 2025. Tank, Uday. “ Wordable : 20 Places You Should Be Sharing Your Content.” Wordable , 23 May 2022, wordable.io /places-you-should-be-sharing-your-content/. Accessed 17 Feb. 2025.