The Power of ICT in Advertising: How it Influences our Buying Decision

ICT-Driven Ads Affect our buying decisions.

1. The Power of ICT in Advertising: How It Influences Our Buying Decisions

2. ICT (Information and Communication Technology) includes all the digital tools we use daily, such as smartphones , computers , and the internet . It helps us communicate , access information , and make decisions . WHY IT MATTERS: ICT is transforming advertising by making it more targeted and personalized. This means ads are not just random , they are designed to catch our interest and influence our buying decisions. WHAT IS ICT?

3. How Digital Ads Know What you Like

4. Digital Platforms: Websites and apps like Facebook, Instagram, and online stores use ICT to deliver ads that match your interests. These platforms track your activity to understand what you like and show you relevant ads. Personalized Ads: If you search for a product like cars , you will start seeing ads for cars on different websites and social media platforms. This is because ICT systems track your searches and tailor ads to your preferences. DIGITAL PLATFORMS & PERSONALIZED ADS

5. Ads on Social Media and Mobile Phones

6. Social Media Ads: Platforms like Instagram and Facebook use ICT to target ads based on your interactions .W hat you like, comment on, and share. This makes ads feel more relevant and engaging. Mobile Ads: Mobile ads can appear in apps, notifications, or even as pop-ups on your phone. These ads use your location and app usage data to offer promotions that might encourage quick purchases, such as nearby store discounts or limited-time offers. SOCIAL MEDIA & MOBILE ADVERTISING

7. How ICT-Driven Ads Affect Our Buying Choices

8. ICT has revolutionized advertising by making it more personal and relevant. By using our online activities, ads are tailored to our interests, which makes us more likely to notice and buy products.

9. How do personalized ads make you feel about the products they show? Can you share a time when an ad led you to make a purchase? How do mobile ads influence your buying decisions? What are the benefits of personalized online shopping? How do you imagine advertising will change with future technology?

10. THANK YOU